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Polestar’s most important model yet is slowly taking shape.
The Polestar 7 will be a compact SUV that’s all but certain to become the brand’s top-selling model.
Up to now the Chinese-owned Swedish carmaker has not revealed too many details about the all-important EV, but a few things have come to light in a recent interview at the IAA Mobility show in Munich.
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According to Polestar CEO Michael Lohscheller, the Polestar 7 will launch in early 2028.
The Polestar 5 launch has just kicked off with the four-door grand tourer’s reveal in Munich. But, aside from the occasional model year update of models like the Polestar 3 and 4, the next major model will be the 7, more than two years from now.
Chief Design Officer Philipp Römers wouldn’t go as far as confirming it, but did not reject the idea of a concept version of the 7 ahead of the production model’s debut.
“I'm dreaming. And of course, as a design driven brand, you need, from time to time, some concept cars,” he said.
“I can't confirm it today, but we are on it. I mean I'm dreaming of it, definitely.”
The Polestar 7 is expected to introduce the next iteration of Polestar’s design language and it will be the first major project under Römers’ stewardship since taking the reins of Polestar design earlier this year after 20 years with Audi.
Asked if it will take a more traditional SUV shape compared with the fastback-crossover style of the Polestar 4, Römers said: “Polestar 7 will be smaller and I mean, we said it already, a compact SUV. Also quite functional, you know, and that means, of course, some things. But we will make sure that it still has USP, that it looks Polestar-ish and sticks out, you know, (from) all of the masses.”
Römers said the design language would include familiar Polestar elements, but with a more modern twist.
“I'm pretty sure you would see it's a Polestar, but in the same time, it's different. It's the next step. It's even more modern, you know? I mean, we are talking about a car which comes out in (20) 28 you know. So you have to evolve. You can't just stick to the current status.”
When we see the Polestar 7, or a concept version of it, is unclear. But it is expected to do battle with the likes of other Geely models like the Volvo EX30 and Zeekr X, as well as the BMW iX1 and 2, Audi Q4 e-tron, XPeng G6 and more.
