McLaren teases P1 interactive play

McLaren’s new P1 is out in the open, though the promotional efforts surrounding the new supercar are far from over. The latest out of Woking is news of an upcoming “online interactive experience” that will involve the P1.

What exactly McLaren has planned remains a secret, although a teaser video released by the company provides some clues. It focuses on the aerodynamics of the car and the Formula One technology behind it. A statement in the video also reads, “Discovers how we achieve new levels of performance.”

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We’re guessing McLaren is about to launch a new P1 microsite that will allow users to highlight certain sections of the car and discover its exact purpose. It’s possible the site will also feature some kind of 3D tour. McLaren will reveal all next month, so stay tuned.

The new P1 is billed as the spiritual successor to the legendary McLaren F1 launched more than two decades ago. The car features a plug-in hybrid drivetrain that combines a V-8 engine with an electric motor and provides a combined output of 664 kilowatts and 899 Newton metres of torque.

This is enough for 0-60 mph (0 to 97 km/h) acceleration in under 3.0 seconds and a top speed limited--for an undisclosed reason --to 350km/h. Only 375 examples of the P1 will be built, with pricing in the U.S. starting at $1.15 million.