The Mazda CX-5 was named ‘most beautiful car’ in the SUV, Van and All-Wheel Drive category -- ahead of the Audi A6 and Q3.
About 200,000 people in Europe participated in the poll, which saw the Japanese brand’s CX-5 compact SUV take the 17.8 per cent majority against its German competition.
“The CX-5’s win at the AUTO BILD 2012 European Design Awards is significant for Mazda. Europe has a strong reputation for being a global design leader and for the Mazda CX-5 to receive this level of recognition across several European markets and to beat established European competitors really speaks volumes for the company’s design direction,” Mazda Australia spokesman Steve Maciver says.
“It’s clear that the Kodo: Soul of Motion design language really resonates with customers and when combined with Skyactiv technology, the CX-5 has demonstrated that it has the ability to grow the Mazda brand both here in Australia and also in other key markets such as Europe.”
The CX-5 is the first production model to showcase Mazda’s Kodo design ethos, which Mazda says “combines motion with the beauty and power of nature”. The contemporary aesthetic of the CX-5 has contributed to its success in Australia, with over 8000 sold here since its March launch.
This is the second time the company has won an Auto Bild title – in 2009 the Mazda3 was labelled ‘most attractive new car’ in the Small and Compact category.