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In the tsunami of email scams, you could be forgiven for scoffing at that announcement. But for one lucky Australian Hyundai buyer, it was genuine – and will see them getting a special prize with their car.
The milestone Hyundai, an ix35 SUV, was sold just after 5pm last Wednesday -- at the same dealer who sold the first one way back in 1986, John Hughes Hyundai in Perth.
“We’re delighted that that the millionth new Hyundai was sold in the same city where it all began back in 1986,” Hyundai marketing director Oliver Mann says.
Hyundai says the buyer will be getting VIP treatment with a package to attend the Hopman Cup in Perth -- and a hamper of chocolate and other sweets to keep their blood sugar up while courtside.
Mr Mann said: “The true significance of reaching one million sales in Australia is that so many astute local buyers have put their faith in the Hyundai brand when there is so much choice in the market,"
"We thank them for their loyalty, and pledge to continue our efforts to provide them with superior quality and service.”
Hyundai has been pressing the sales accelerator. It took 18 years to reach the half-million mark, but the remaining 500,000 vehicles have rolled out the door in just the past eight years since 2004.
The growth has seen Hyundai become the fifth-largest automotive brand in Australia – and helped towards it being the fastest-growing in the world, with last year’s global sales exceeding 4 million.
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