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Is this the best ute name ever? China's Zhongxing Terralord wants to strike fear into rivals like the Great Wall Cannon

Zhongxing Terralord revealed in China.

It might still be relatively early in the year, but we're just about ready to award the "Ute Name of The Year" gong to the Terralord.

Yes, it sounds like a Marvel villain, but it's actually a new mid-size dual-cab from Chinese brand Zhongxing, with a design flavour clearly borrowed from the big trucks of the USA.

Available with a choice of petrol or diesel engine, the pick for the power is the 2.4-litre turbo-petrol, which produces some 155kW and 320Nm. Alternatively, you can opt for an Isuzu-sourced 2.5-litre diesel, good for 100kW and 320Nm, paired with a six-speed automatic transmission. And if you're worried about reliability, the brand offers a five-year, 150,000km warranty.

There is 4WD available, of course, as well as Sport, Snow and Normal drive modes, and, one some levels, an Eaton diff lock. A huge centre screen, leather trim, heated seats, keyless entry, stop start and an auto handbrake also join the features list.

The price? That would be a very palatable RMB99,800, or a smidge over $20k in Australian dollars. The only question, then, is would you?