HSV proud of W427 program

HSV HSV News HSV W427 HSV W427 News HSV W427 2009 HSV W427 2008 Sedan Best Sedan Cars HSV Sedan Range Car News
...
Photo of Neil McDonald
Neil McDonald

Contributing Journalist

2 min read

Although just 137 were sold, HSV managing director, Phil Harding, says the car was still a success. “Some journalists and commentators seem to suggest that because we didn't make our volumes - whatever number that was, the program failed, he says.

“As far as I am concerned, the program was a success.” Harding, who was involved in all stages of the W427s development, says the business case for the car always focused on three possible build numbers - 100, 150 and 200.

Even if we had have built 125, the program would still have been a financial success, leaving aside the brand benefits and engineering know-how the W427 program has brought to HSV.

Harding says that building and selling - to order - the 137 W427s was a major achievement. Particularly given we launched the car into the market in July 2008, just weeks before the entire world financial system almost ground to a halt, he says.

Harding says he would like to do another W427-style car but not for a few years. “Absolutely,” he says. “I would like to do another hero car but there needs to be some breathing space between the W427 and another program.”

The 7.0-litre V8 W427 cost $155,500 and was ordered by a handful of HSV fans for its high-end engineering. HSV chose 427 as the model designation because thats the cars non-metric cubic-inch capacity.

Photo of Neil McDonald
Neil McDonald

Contributing Journalist

Neil McDonald is an automotive expert who formerly contributed to CarsGuide from News Limited. McDonald is now a senior automotive PR operative.
About Author

Comments