Citroen's major revamp

Starting with a revamped logo from this week to update its identity, the French auto firm promises and extra range of new models using its famous DS prefix, new customer service standards and eventually a new showroom look at its dealers.

The major revamp includes its advertising theme that now will carry the baseline Creative Technologie.

Also, starting with the Cyprus Rally four weeks from now, Citroen Sport will change its name to Citroen Racing. The outfit is the dominant team in the World Rally Championship, thanks to reigning champions Sebastien Loeb and co-driver Daniel Elena, who already have won the first two rounds of the 2009 WRC in their Citroen C4.

The team's new name of Citroen Racing is to promote the "speed, vitality and impetus" of car rallies, the carmaker says.

For its road car line-up Citroen says at present it has the largest and most diverse range in its 90-year history. But over the coming three years it will launch six new models in Europe, and time will tell how many of those come to Australia.

In Australia, Citroen offers a six-model range now. Not many car brands span a market from $16,490 to $108,750. The Citroen Berlingo light van is from $16,490 and the Dispatch van from $34,990. The C3 car is from $19,990, the C4 from $25,990, the C5 saloon from $51,990 and the luxury C6 tops the range at $108,750 in Australia.

But just as the mainstream car models have the C prefix, and extra tier of new models will use the DS prefix from decades ago. The first idea of the new DS is the DS Inside concept car and its expected new models will be called DS3, DS4 and DS5.