BMW offers free servicing

Premium servicing costs are one of the perceived drawbacks of owning a prestige car. BMW is the first to try and shake that image by offering free servicing on its new vehicles for the first three years or 60,000km.

The value of the deal is capped at up to $3171, equating to roughly $800 a service for high-mileage vehicles, given the 15,000km service intervals across the BMW fleet. The “BMW Service Inclusive Plus” deal applies to all new cars sold between now and the end of October and covers everything from oil changes and labour costs to brake pads, clutches and windscreen wipers.

BMW Australia spokesman Piers Scott says the deal will make entry to the brand more affordable and give buyers added incentive to own the blue-and-white roundel. “The only thing customers will pay for is petrol - everything else is included,” Scott says.

“You can’t get a better deal than that in the prestige sector and it gives buyers the reassurance that the purchase price is all-inclusive.” BMW Australia managing director Phil Horton says the “whole-of-life costs” are a key factor in the car-buying process and the deal should ensure buyers know the true value of their car.

“We understand that a premium purchase is an emotional decision but we are also making sure that owning a BMW stacks up from a rational point of view,” he says.

 “BMW's Service Inclusive packages, together with BMW Full Circle, which guarantees the future value of the car, show the confidence we have in the quality of our cars and their resale values.”

The company has previously offered a limited version of the deal as an optional extra. Known as BMW Service Inclusive, the package covered basic scheduled service items (including the annual vehicle check, oil change and labour costs) from between three to five years or up to 100,000km, depending on the term selected.

The no-cost “Plus” deal makes BMW the first prestige carmaker to include servicing costs in the up-front price of the car. Rivals, including Mercedes-Benz and Audi, are thought to be looking at similar propositions. Benz already offers a similar deal to customers leasing one of its commercial vehicles and PR boss David McCarthy has previously advised Carsguide to “watch this space” in term of passenger vehicles.
 

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