Announced today by BMW Australia, the pricing and specification revisions include the addition of added standard features and the lowering of the price of many options offered in the Sedan and Touring variants of the 3 Series. But with the revisions comes an increase in the initial purchase price of the 3 Series, these increases range from $1400 to $3000.
BMW have also made various specification level changes, including the 'Business' grade navigation system as standard on the 316i, 318d, 320i, 320d sedan variants, as well as the 318d and 320i touring models. The 328i receives an upgraded body style, and a 'professional' navigation system complete with internet functionality.
The 'Professional' navigation system now comes with a new iDrive controller, with touch functionality. Those who opt for the 'Driving Assistant' option now get a lane departure warning system.
The BMW 'Lines' add-on package, with 18" alloys, now come at no cost on the 328i sedan and touring The 335i and ActiveHybrid 3 models also get the 'Lines' package as standard, as well as roller rear windscreen and door sunblinds. While all 3 Series Sedan and Touring models equipped with the eight-speed sports automatic transmission will now also include launch control as standard.
BMW has also reworked the pricing of optional equipment, including; Optional equipment pricing has had an overhaul in the 3 series sedan and touring models. Active cruise control with stop and go function (not available for 316i and 318d) has benefitted from a $384 reduction.
Similar revisions have been applied to the unique-in-segment Head-Up display with savings of up to $300, depending on the 3 Series model. A saving of around $460 is also available on the HiFi loudspeaker system or the high-end harman/kardon surround sound system as options for the 316i, 318d, 320i and 320d Sedan variants as well as the 318d, and 320i for the Touring models.
The BMW ‘Lines’, price reduced on some models; no cost option on others. The M Sport package reduced by $615 for 316i and 318d; over $1000 for 328i and $500 for 335i and ActiveHybrid 3. Phil Horton, managing director of BMW Group Australia, says the changes enhance the value and credentials of the 3 Series.
“The 3 Series is lauded for its excellent driving dynamics and beautiful styling, and now it boasts increased specification and more attractive option pricing. Who could ask for more?”
The updates to the BMW 3 Series Touring models are effective from July 2013 production and from August 2013 for the BMW 3 Series Sedan range.
BMW 3 Series
BMW 316i Sedan from $52,300
BMW 318d Sedan from $57,800
BMW 320i Sedan from $60,000
BMW 320d Sedan from $62,300
BMW 328i Sedan from $68,900
BMW 335i Sedan from $93,400
BMW ActiveHybrid 3 from $99,700
BMW 318d Touring from $60,300
BMW 320i Touring from $64,000
BMW 328i Touring from $72,900
Joel Helmes is the editor of the Behind the Wheel radio program, heard on more than 150 stations around Australia, and www.behindthewheel.com.au