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If you’re a fan of driving on both fairway and freeway, you’ll be pleased to know the four ring car brand and the governing body of golf in Australia have joined forces. Their association aims to grow the sport at a grassroots level with the support of some amateur golf tournaments including the Australian Amateur Championship held in Melbourne in January 2013.
This event dating back to 1894 is Australia’s oldest golf championship and has uncovered many promising amateurs who later turned pro. The winners (both male and female) earn a start in the respective Australian Open that year.
The sponsorship also extends to the ISPS Handa Woman’s Australian Open held in Canberra in February 2013 with Audi being one of the major sponsors. The German car maker also plans to run ‘golf sport master classes’ for customers who are interested in the sport. These will be run by an Australian golf ambassador who is yet to be announced.
Audi’s General Manager of Marketing, Kevin Goult, commented that golf is an ideal way to come into contact with existing and prospective customers – people who drive luxury vehicles but may not have yet considered an Audi product. There are around 1.3 million people who play the game each year in this county.
"Audi is looking forward to a successful association with one of Australia’s biggest participation sports, through our partnership with golf’s managing body. We are also excited by the prospect that we will be not only supporting elite women’s golf in Australia but also the future crop of professional Australian golfers,“ Mr Goult said.
“We offer a range of vehicles that easily suit a golfer’s lifestyle, whether they are highly competitive or simply enjoy golf as part of an active past-time. We are interested in supporting Golf Australia to generate greater participation in this sport at a grassroots level.
Golf Australia CEO Stephen Pitt said he was “very pleased to welcome Audi to the Golf Australia family. Audi has a strong commitment to golf at both amateur and professional levels and we look forward to working with the brand to exemplify the best of what our sport offers from national tournaments through to local communities.”
