Audi A7 details

Its Mercedes CLS lookalike, the A7, arrives before mid-year in 2011 as a Sportback but already Audi has hinted at convertible and a coupe spinoffs. There's even an S7 and RS7 in the wings that are set to take on the Porsche Panamera, Aston Martin Rapide and Jaguar's supercharged XJ Sports.

The A7 sits tightly between the A6 and A8 sedans and shares engines and transmissions. It has the same platform as the Audi A8, but gets the CLS tear-drop styling treatment and a cheaper price.

Audi Australia isn't talking about the A7 but expect a top-line 4.2-litre V8 quattro to cost about $195,000. That's a $10,000 discount on the A8 with the same mechanical specifications.

Add CarsGuide as a preferred source in Google Search

Add CarsGuide as a preferred source in Google Search

Audi Australia spokesperson Nadine Giusti says 'we cannot yet give you timing for local market launch. It will arrive here in 2011 but we cannot be more specific than that - it is too early for us to confirm'. However, she says hopes are high for sales success.

"We believe the car will do extremely well here," she says.

The A7 is to get Audi's ubiquitous 3-litre V6 turbo-diesel, which is likely to be the entry-level version, and get a price tag of about $140,000. Audi is aiming to lure CLS fans and pick up those enamoured by BMW's 5-Series GT.

Getting buyers into the four-ring brand starts with the A7's style, then extends to features including the panoramic glass roof, high-end leather and wood, large pop-up monitor, electric rear hatch, acoustic windscreen and optional heads-up display. The four-seater has a huge rear hatch over a luggage area of 535 litres, expanding to 1390 litres with the split rear seats folded flat.

The Audi A7 comes out of the Audi Sportback Concept that went on show at the Detroit motor show three years ago. It gets carry over items such as 20-inch wheels, LED tail lights and front eyebrows, and the long tapered rear deck.

Future models based on the A7 Sportback are a cabrio - which will be Audi's biggest ragtop and take on the Mercedes E-Class and even SL models, and a coupe to rival the Mercedes E-Class and BMW 6-Series.