Tesla certainly does things differently, starting with the cars themselves and extending right throughout the entire purchasing and ownership experience. Basically, Tesla has no dealerships per se, so, to buy a brand-new Tesla you go to the website, create an online account, design the specifics (options and colours) of the car you want and then place your order. And it’s all done electronically.
You then have three days to make any changes to the car’s specification, after which it’s pretty much locked down and Tesla will have begun assembling the bits and pieces that you’ve ordered. It’s after this three-day period that you’ll actually talk to a Tesla employee, who will guide you through the paperwork, payment options and delivery details.
In a way, it’s no different to any other form of online shopping but it does presume that Tesla buyers are also internet savvy enough to trust this process. After all, we’re not talking about pocket-money here, are we?