What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
The LDV G10 arrived on the scene in the van segment a few years ago, with the aim of upsetting the equilibrium.
It was a budget-priced, Chinese-made mid-size van with its target set squarely on appealing to customers who might have wanted a HiAce, but couldn’t afford one.
After almost four-and-a-half years on the market in Australia, the LDV G10 is better than ever. It has seen new additions in the cabin, more comfortable seats, and still offers big value for money.
But with the van market moving forward at pace, does the LDV G10 offer appeal beyond the sticker price? We tested the diesel auto model to find out.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
The LDV G10 is a solid option for those buyers who just want a van that gets the job done. It was decent with weight on board, but is probably better suited to parcel carriers rather than pallet shifters.
Safety levels are the biggest concern, as it is falling behind in the class when it comes to active safety tech, and its weak crash test score could be enough to rule it out for some customers.