What's the difference?
When the iPhone first appeared just over a decade ago, I can remember thinking a phone without buttons would be a giant pain in the neck. Until I used one, and now the idea of a keypad phone sounds akin to starting a car with a crank handle.
The new 1 Series is likely to offer most buyers a similar revelation, with its move from the BMW-traditional rear-drive layout to more conventional front and all-wheel drive. That is assuming you gave a damn in the first place, as I suspect it’s only hardcore BMW traditionalists that care about a rear-drive premium hatchback in 2020.
And that’s not who is buying the 1 Series, with the Bavarian brand’s cheapest model intended to appeal to younger buyers who are more likely to care about connectivity, practicality and personalisation options than the excitement of losing grip from the rear. It certainly hasn’t stopped plenty of people from buying 1 Series-rivalling A-Class and A3s from Mercedes-Benz and Audi over the years.
If you want a Mercedes-AMG A45 sedan, you’re dead out of luck - there isn’t going to be one. Your alternatives are the sleeker, more style-focused CLA 45 four-door ‘coupe’, or the A45 hatch, which is more often associated with boy racer types… with deep pockets.
Or you could buy this car - the Mercedes-AMG A35 4Matic sedan. A lot of pundits have questioned the two-prong AMG strategy in the hatchback range, with the A35 slotting between the already-pretty-hot A250 4Matic and A45 S.
In the sedan line-up, however, there’s a different approach, with the Mercedes-AMG A35 4Matic topping the range. So is it a fitting flagship for the small sedan line-up? It certainly has the tech, safety and equipment levels to live up to buyers’ expectations.
And as a rival to the likes of the Audi S3 sedan, BMW 2 Series Gran Coupe and its own sibling, the Mercedes-AMG CLA35, does it offer a compelling alternative?
Let’s go through it, criteria by criteria.
To answer the question of whether it matters that the new 1 Series is no longer rear-wheel drive, I say no it doesn’t. It may not be as romantic on the absolute limit, but it is better in every measurable way, and still feels distinctly BMW despite moving to the conventional layout of its rivals.Â
Be sure to check out Mal’s video review from the 1 Series launch last December:
The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.
Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.