BMW 740i vs Mercedes-Benz S500

What's the difference?

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

Imagine a car that can pretty much drive itself, if you let it. And it’ll do that while you get a massage, pump some Beyonce, and enjoy the fragrance of a field full of flowers… And then, it can teach you to do stretches and exercises in the driver’s seat.

It may sound like fictional fiction, but it’s factual fact. And it’s the Mercedes-Benz S-Class 2018 model, which has taken the so-called ‘wellbeing’ of the driver to a new level.

The facelifted model has seen plenty of styling changes and some tech upgrades, and while making the flagship car in a particular brand’s line-up is often a task fraught with issues, the German company’s big, expensive, luxurious, limousine is undoubtedly a more thoughtful car for 2018.

But just remember, its predecessor was considered - at least for a little while - as the best car in the world by some automotive journalists. 

Now Mercedes-Benz has updated it, and it reckons it’s better than before, bringing a bunch of new technology, new engines, a reworked model range and, perhaps not essentially, but still pleasantly, lower pricing.

Read on to see how Beyonce factors into the equation.