BMW 740i vs Mercedes-Benz C63

What's the difference?

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

If you know the Mercedes-AMG C 63 S, you know it’s a hardcore V8 thumper with little in the way of bashfulness. It’s a brawler. A beast. 

Now there’s an even more eye-catching AMG C 63 S Coupe, which we’re testing here. It’s the Aero Edition - a collector’s version of the current-generation C 63 S Coupe with a bit more visual bling that also helps it stick to the road better.

It is a local area special edition, with only 63 examples to be sold across Australia and New Zealand. And if the rumours are true, the next-generation will see the V8 engine in danger of being axed in favour of a hybrid, high-performance four-cylinder version. Say it ain’t so! 

Well, if the CarsGuide crystal ball turns out to be right, maybe one of these C 63 S Aero Editions is worth getting in your garage quick-smart. Or is it? Let’s go through the criteria and see how it stacks up.