BMW 740i vs BYD Sealion 7

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The BYD Sealion 7 Performance is well-priced and well-equipped. It more than holds its own against its mid-size electric SUV rivals. It has great motor outputs and it handles comfortably on the road. There's a lot to like here but some of the technology needs to be tweaked.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

It may be named after a sea lion but it doesn’t resemble the blubbery cuteness of the creature itself. However, its sleek dynamic styling and performance outputs do call forth some of the creature's water prowess. 

This prowess is hinted at by the 20-inch alloys which are fitted with Michelin tyres and red brake calipers. There’s some Porsche-like design notes in the wide swoopy nose and LED headlights. The rear is also quite handsome with its long LED band strip and narrow window giving it a sporty silhouette.

Head inside and the Performance showcases the best BYD cabin I've sampled. There are no strange accents or panelling like there are in the Atto 3. This proves that BYD can do premium well.

The quilted leather upholstery feels supple underhand and the sports seats with integrated headrests reminds you what it can achieve in a sprint.

The swoopy design is carried over inside with the door panels. The dashboard is simply styled but headlined by an enormous 15.6-inch display that can rotate between landscape or portrait mode. Some may liken it to an iPad but it works.

The panoramic sunroof keeps things bright and cheerful but there are some simplistic elements that are hard to ignore. Like the lack of buttons, minimalist mirror cover design on the sunvisors and a rather plain-looking centre console.

Everything else flows and my favourite feature inside is surprisingly the lever door handles! They're functional but cute.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The cabin has space, space and then more space. Passenger comfort is all but guaranteed with the available leg- and headroom in each row.

The functions for the electric front seats means it's easy to find a comfortable position. Door apertures are wide for each row and despite a relatively low 140mm ground clearance, it's still an easy SUV to slide in and out of.

Technology looks great and the large 15.6-inch multimedia display is what catches your eye first. Graphics are sharply rendered and the touchscreen responsive. There's a lot of information and menus embedded into the display which means it's a system that will take you a beat to get used to.

It's not unique but the in-built voice assistant rarely works as it should and needs some work. Also, because of the lack of buttons and dials, all functions are accessed via the screen. I don't like this because it tends to draw your eyes from the road far more often than it should and some functions - like the heat and ventilation for the front seats - are buried in a few menus.

There is wireless Apple CarPlay and Android Auto but there are some gremlins that need to be ironed out. The connectivity is easy enough but the steering wheel mounted phone control didn't access Apple CarPlay. So, I couldn't hang up my phone call properly, it would instead access the Bluetooth phone menu and dial my last call. I had a few 'butt' dials this week because of it.

Storage is on par with the Performance rivals and up front the burden falls across the large glovebox and middle console but there is also a shelf underneath the centre console for bigger items, like a handbag. There are two phone cradles, although only one offers wireless charging, and two height-adjustable cupholders two drink bottle holders and small storage bins.

In the rear, you get two device pockets and a map pocket on the back of each front seat. There is a fold-down armrest with retractable cupholders and a small storage pocket (think Kindle-size) and there are storage bins in each door.

The boot capacity is a decent 500L and the floor can be adjusted to two heights, one offering a level loading space. There is also a frunk storage of 58L for any cables or random bits you don't use often. Under the boot floor there is also enough room for cables and the tyre repair kit. The powered tailgate can be access via your keyfob as well.

For a flagship grade, I would have expected a few extra amenities in the rear, like climate control and sunshades but it does have directional air vents, reading lights and a USB-A and C port.

The Sealion 7 is being offered in only two grades, the base Premium and the flagship Performance that we're testing for this review.

There are only four points of difference between the two grades. The Premium isn't all-wheel drive and doesn't include heated rear outboard seats, a heated steering wheel or dual electric motors like the Performance gets. That creates a $9K price hike to jump into the top-spec grade, bringing it to $63,990 before on-road costs.

It might be starting to sound expensive but it's still more affordable than most of its main rivals. This is because the Cupra Tavascan VZ is priced from $74,490 MRSP and the outgoing pre-update Tesla Model Y Performance comes in at $82,900 MSRP.

What do you get in the Sealion 7 Performance? A lot, it seems. Standard equipment includes electric front seats with heat and ventilation functions, adjustable under-thigh and lumbar supports, panoramic fixed sunroof and leather upholstery, a leather-wrapped steering wheel with mounted controls.

Technology looks top-notch with a crystal clear 360-degree view camera system, a rotating 15.6-inch multimedia system, 10.25-inch digital instrument cluster, coloured head-up display, dual-zone climate control, two USB-A and -C ports, 12-volt socket, V2L capability (via adapter), wireless Apple CarPlay and Android Auto, 12-speaker Dynaudio sound system, over-the-air updates, and satellite navigation.

There's also keyless entry and start, powered tailgate, BYD digital key (via smartphone app), tyre repair kit, rain-sensing wipers, dusk-sensing LED headlights and soundproof double glazed glass on both the windshield and front windows.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The Performance is all-wheel drive and is fully electric with dual motors, a squirrel cage induction motor located at the front and a permanent magnet synchronous motor at the rear. Together they produce up to 390kW of power and 690Nm of torque.

This gives the flagship grade a 0-100km/h sprint time of just 4.5 seconds. There’s obviously ample power to be had here which will delight EV fans who like that tummy-falling sensation when accelerating.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The Sealion 7 Performance has a blade battery with a large 82.56kWh capacity which supports a 456km WLTP driving range. This isn’t terrible for city drivers but a regional driver will likely want a longer range. BYD includes a portable charging cable with the model.

Charging is sorted via a Type 2 CCS charging port which accepts up to 11kW on an AC charger and up to 150kW on a DC charger. On a 150kW DC charger, you can go from 10 to 80 per cent in as little as 32 minutes and that increases to more than eight hours on an 11kW AC charger. All of the figures are quite good and help with the general day-to-day convenience.

The official energy consumption figure is 20.4 kWh per 100km but after doing a healthy mix of open-road driving and city stuff, my average has popped out at 19.1kWh. I reckon it's a solid result for a ‘performance’ grade but I didn’t find the regenerative braking to be particularly strong on this model.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The Performance grade offers plenty of power that is delivered wickedly quick without feeling overwhelming when you have to accelerate. You still feel in control, which is very important when you have outputs like this does.

The steering is responsive and light enough for quick lane changes. The general on-road handling is quite refined but there is more roll in corners than you’d expect and this is the only time the power can make the handling feel a tad wobbly.

Surprisingly, there isn't a one-pedal function and the regen braking isn’t particularly strong. It’s difficult to ‘creep’ forward in this in stop/start traffic where it can feel a bit jerky at times, so it handles best on the open road.

Visibility is mostly good but the rear window is narrow and a digital rear-view mirror would have been welcomed in this model. Suspension is sports-firm but forgiving over bigger bumps. 

The 360-degree view camera and surrounding sensors makes this super easy to park and honestly, you shouldn’t have any trouble manoeuvring the Sealion 7.

The new Sealion 7 has a maximum five-star ANCAP safety rating from testing done in 2025 and scored well across its individual assessment criteria, scoring 87 per cent for adult protection and 93 per cent for child protection, respectively.

The Sealion 7 features nine airbags, including side chest airbags for both rows but it’s common to see these just on the front, so this is excellent. 

When it comes to standard safety equipment, it's almost a case of what doesn't it have? Some stand-out features include front and rear cross-traffic alert, blind-spot view monitor (which pops a video feed of your left blind spot onto the multimedia display) and child detection alert.

Other standard features include lane keeping aid, lane departure warning, adaptive cruise control, forward collision warning, rear collision warning, driver attention monitoring, 360-degree view camera system, and multiple parking sensors.

The autonomous emergency braking has car, pedestrian, motorcyclist and cyclist detection. For pedestrian, motorcyclist and cyclist detection, it is operational from 8.0 to 80km/h. For car detection, it is operational between 4.0 to 150km/h.

There are ISOFIX child seat mounts and three top-tether anchor points and the rear row is wide enough to accommodate three child seats side by side.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The Sealion 7 is covered by a six-year/150,000km warranty which is good for the class. The battery is covered by an eight-year/160,000km warranty which is a normal term.

The Sealion 7 gets a 10-year capped price servicing but it’s expensive compared to some of its peers at $4157.

Servicing intervals are spaced at every 12 months or 20,000km, whichever occurs first.