What's the difference?
The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.
Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.
It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.
But is it forward-thinking enough to fend off the likes of the Mercedes EQS?
The Volkswagen Transporter has a long bloodline which can be traced to 1950 when the first split-windscreen Type 2 (aka Kombi) van was launched sharing mechanical components with its equally iconic T1 ‘Beetle’ sedan sibling.
Since then, the Transporter has evolved through seven generations, with the latest being the result of a global alliance with Ford in which the automotive giants share vehicle underpinnings and other technologies. This is designed to streamline new model development and amortise costs, as demonstrated by VW’s current Amarok ute based on the Ford Ranger.
The latest Transporter shares a similar relationship with Ford’s mid-size Transit Custom range, including the full-electric e-Transporter variant based on the E-Transit Custom. We recently spent a working week aboard this electrified model to see how it measures up from a tradie’s perspective.
While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.
Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.
This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.
If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Although closely related to Ford’s E-Transit Custom, the e-Transporter has carved its own niche in appealing to VW Transporter loyalists and businesses wanting to project a chic Euro image. For tradies and other service providers its driving range is best suited to metro duties, which if combined with the convenience of daily back-to-base charging could make it a practical solution for many working roles.