What's the difference?
If you think it’s a Mercedes-Benz A-Class you want or maybe an Audi A3 Sportback or even a Volkswagen Golf, then stop and read this first before making a purchase.
The BMW 1 Series alternative isn’t just another prestige little car, because there are some fundamental differences between this 1 and those others, and they could cause you to totally rethink your decision.
If you’re already keen on getting a 1 Series then you need to read this, too, not only to help you find the right one, but also to alert you to what might be a couple of uncomfortable truths.
Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.
Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.
Make sense?
The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.
It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?
I’m the first to say the 1 Series is kind of the ugly duckling of the BMW family, but those looks grow on you, especially when you consider that this is exactly what a BMW hatch should look like. That this is one of the only rear-wheel-drive hatches left on the planet makes it even more special – and of course engaging to pilot. The downside is the price and the lack of value from a features perspective, plus safety could be bolstered with more technology. Still, anybody who likes to drive will commend you on your choice of a BMW.
It's a racetrack taste test rather than a comprehensive road drive, but there's plenty to like about the Cupra Ateca, which fulfils its brief of injecting a little driving fun into the SUV space. The only question is whether its sportiness will be too sporty for your day-to-day, but for that, you'll have to wait and see.
CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.