BMW 1 Series vs Volvo EX30

What's the difference?

A brief dalliance with the 1 Series has left me impressed, if wanting to spend more time with it to get a better assessment of the day-to-day liveability of BMW’s entry-level model.

It’s a compelling offering if you’re after a premium small car, and even without the performance of the M135, the 118 is feature-packed.

Keeping pricing competitive should help the 1 Series buck the trend of buyers opting for small SUVs, but ultimately it’s just refreshing to see BMW putting effort into keeping a hatchback relevant (and up-to-date).

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Volvo has taken a bit of a risk because I'm not convinced that the EX30 knows who its audience is. However, our Twin Motor Performance Ultra test model is well-specified and the overall owner experience (from driving, usability and ongoing ownership costs) is great. This is a fun car and it looks super cute.

The 1 Series has worn many faces over the generations and, like a lot of BMW designs that depart from tradition, this one might need to grow on some people.

That’s not to say there’s not a lot to like about the F70, but as BMW evolves its design language some changes might ruffle feathers - a lack of the iconic ‘angel eye’ headlight style being one.

But there’s still a kidney grille up front, with new design elements, plus those headlights that have a new vertical light signature are now sleeker than before, giving the new 1 a different ‘character’.

But from the rear, there are baby 3 Series Touring vibes, and it’s hard to find anything that might upset purists - there’s even the 'Hoffmeister kink' at the c-pillar. That’s the way the window angles back towards the front at the bottom.

Inside, the 1 Series has some proper sporty elements, even in the 118, that reference the M development that went into it.

There’s M-coloured stitching up over the dash fabric, for example, and illuminated aluminium panels with M-coloured lighting.

The steering wheel, wrapped in leather, is also an M feature, plus sporty seats are even present in the 118.

The interior is an overall cleaner look, in part thanks to the proliferation of features accessible by touchscreen, but BMW is refraining from going full ‘Tesla’ and removing all the buttons from the cabin.

The EX30 is gorgeous. It has an interesting shape that makes it look larger than it is and it's unique enough to attract users who might not love the Volvo aesthetic.

You can still see that it's part of the Volvo family with its crisp pleating in the panelling and 'Hammer of Thor' LED headlights, but its look is new and fun.

Large Volvo badging is framed by rectangular LED lighting at the rear and our test model's Cloud Blue paintwork is offset by a sporty black roof and frameless side mirrors.

The interior aesthetic is very pared back - think simple and classic lines, no buttons or dials and large air-vents.

The dashboard is headlined by a 12.3-inch touchscreen multimedia system, which also houses all of the info you'd expect to see on a digital instrument cluster because there's no head-up display or cluster in this model and it does take a while to get used to.

At first the simplicity is a bit too much to wrap the head around but once you do, the interior is incredibly intuitive to use and as a driver, it felt a little Zen-like.

There are four interior design choices Breeze, Mist, Pine and our test model's Indigo which couples 50 per cent recycled denim jeans for its accents, a grey and blue Nordico (synthetic fabric) upholstery and lots of recycled soft/hard plastics in various tones of blue and greys.

To be honest, the materials didn't always work for me but the cabin is still pleasant to look at.

Yes, a brand like BMW would probably find it hard to do away with buttons for things like drive modes and things like volume controls or car settings.

Even though a lot of them are shortcuts to a touchscreen menu, it means not needing to scroll or hunt for important driving-based features and options on the 10.25-inch screen.

Even the climate controls are permanently available on the screen so that there’s minimal distraction.

For most non-essential features, however, BMW’s Operating System 9 is a far cry from the easy-to-use iDrive system of just a few years ago, the media control wheel that fell easily to hand and navigated a simple multimedia system of only a few sub-menus.

Fortunately, the screen and everything in the cabin is within reach of the driver, so there’s no awkward leaning or stretching to do anything mid-drive.

The cabin’s physical space is otherwise nicely laid-out, the phone charger pad is out of the way, cupholders fit most receptacles nicely and the door card can hold two regular water bottles plus other small items.

There’s even a small storage ‘shelf’ under the central vents, and near the wireless charger are two USB-C ports and a 12-volt plug.

The ergonomics of the driving position and steering wheel are well-sorted, and seat adjustment and height feels good for both engaged or relaxed driving positions.

Behind that, the second row could be more spacious, even though I managed to fit my 178cm frame behind my own seating position just fine.

There’s not a lot of room to move or stretch out, so most adults will probably find the back seat suitable for short trips only.

Behind that, there’s 380 litres of boot space, or 1200L with the seats folded down.

The cabin up front features plenty of leg- and headroom as well as cleverly designed storage options.

The rear row is surprisingly comfortable for space behind my driving position but I'm only 168cm tall and it might get squishy if you're behind taller front occupants. It's best to think of this car as a four-seater for adults though, the middle seat is an emergency seat.

The seats themselves are very comfortable for long trips, and both are powered and feature heat functions. My favourite feature inside are the door handles - easy to use and they look great too.

Like I mentioned earlier, the design is rather intuitive to use for every day. The only controls in the cabin are the window buttons and they're discreetly placed on either end of the middle console. The front only feature two buttons but you can switch them over for the rear window use via a little touchpad.

Individual storage is great for the class, with a large open centre console that features a dual opening lid with a shallow cubby, which is perfect to hide away any charging cables for the two USB-C ports.

There is a dedicated phone storage space in the form of a 'lean-to' scenario which also features the wireless charging pad and it's large enough to accommodate bigger devices like an iPad.

There is a sneaky glove box which is located underneath the multimedia screen but it irks me that you can only open it via the screen. It's large enough to hold a manual.

The other sneaky but super handy element is the retractable cupholder shelf that slides away into the middle console. You can also position it so only one cupholder is available or slide the cupholder insert backwards for a large cubby.

The rear gets large storage bins in each door, a drawer from the centre console but it's disappointing that the rear row misses out on cupholders or an armrest for added comfort. It does get two USB-C ports.

There is a 7L frunk storage plus the boot is adequate for overnight luggage or a grocery run with its 318L of capacity but that can jump up to 904L if you fold the rear row.

The multimedia system is fairly easy to use but you have to get used to it as it's a bit different from other Volvo systems I've sampled in the past. You also have to get used to accessing everything for the car, even for turning the car off, via the screen. I do like having buttons/dials but not having them in the EX30 mostly works.

There are three grades for the EX30 and our model on test is the Twin Motor Performance Ultra, which is the top-spec version. It is priced from $71,290 before on-road costs and that positions it as the most expensive compared to its nearest rivals.

The popular Tesla Model Y Long Range all-wheel drive is $69,900 MSRP, the Cupra Born (5 Seat) is one of the most affordable at $59,990 MSRP, and the Hyundai Kona Electric Premium N Line at $71,000 MSRP is the closest rival for price.

The EX30's price point and cute size means it's carved out a little niche for itself - little being the operative word as the rivals above are not apples for apples comparisons. The EX30 could be at risk of not knowing what its audience is - the design is fun, which signals a younger crowd, but the price point might rule them out.

Having said that, the EX30 wants for nothing really and manages to be very well-specified.

Standard items include, a 12.3-inch touchscreen multimedia system, wired Apple CarPlay and Android Auto, Google Services (Assistant/ Maps/ Play), Spotify/YouTube apps, 5G Module, over-the-air updates, satellite navigation, dual-zone climate control, four USB-C ports, wireless charging pad, Bluetooth, and DAB+ Digital Radio and a Digital Key.

Luxury and practical items include heated and powered front seats, powered tailgate, heated steering wheel, a premium nine-speaker Harman Kardon sound system which features a long soundbar and a huge panoramic sunroof.

Annoyingly though the keyless entry is truly keyless ... there are no buttons on the key and it sometimes glitches when you try to open the door despite the key being in your hand!

The two 1 Series variants have rather different running gear.

The 118 comes with a 1.5-litre three-cylinder turbo petrol engine that drives the front wheels via a seven-speed dual-clutch transmission (DCT).

It makes 115kW and 230Nm, and BMW says it’ll hit 100km/h in 8.5 seconds.

That’s in comparison to the beefier 2.0-litre four-cylinder unit in the M135, also turbocharged, but driving all four wheels via a similar seven-speed DCT.

It makes 233kW and 400Nm, and it’ll crack 100km/h in 4.9 seconds according to the Bavarian brand.

The Twin Motor Performance Ultra grade is an AWD with twin electric motors which combine to produce 315kW of power and 543Nm of torque (115kW front/200kW rear) + (200Nm front/323Nm rear).

The EX30 has a single-speed auto transmission and can go from 0 -100km/h in just 3.6-seconds - making it the fastest Volvo.

BMW says the 118 will sip 6.4 litres of recommended 95 RON fuel for every 100km covered, with its 49-litre tank the same as the M135’s.

In that variant, fuel use increases to 7.8L/100km, as does recommended fuel quality to 98 RON.

We didn’t get a chance to test fuel consumption properly on the launch, so keep an eye on a future review for that, but given the relatively high claim even for the 118, we’d expect the 1 Series isn’t the most frugal drinker.

The EX30 Twin Motor Performance Ultra has up to 445km (WLTP) driving range, which felt pretty accurate this week despite throwing some heavy open-road trips into the mix.

This variant has a 69kWh nickel manganese cobalt battery and an official energy consumption figure of 18.0kWh/100km (WLTP). After doing some urban and longer trips I saw my trip computer flitting between 19.0kWh and 22.0kWh/100km.

The EX30 has a Type 2 CCS charging port, which means you can hook it up to a DC charger and it will accept up to 175kW on a DC charging system.

On an AC 2.4kW standard domestic plug port, expect a long charging time of around 38 hours to get up to 80 per cent.

On an AC 11kW system, you can go from 0-100 per cent in eight hours (again, a little slow but reasonable enough for overnight charging).

On a DC 175kW system, you can go from 10-80 per cent in around 28 minutes.

The launch drive for the 1 Series included some outer-suburban Melbourne traffic, a stint of highway driving down towards the Mornington Peninsula, and a semi-rural road loop for each variant before the return journey.

So, noting that we didn’t quite get the chance to really work out what it might be like to live with the 1 Series day-to-day, first impressions showed good signs.

Both variants still drive much like you’d expect from even a front-drive BMW, let alone the AWD M135, but the chassis and suspension seem like they’d be good counterparts on a daily drive.

In the M135, communication and compliance seemed well-balanced with each other for even some particularly rough surfaces, and after torrential rain there were some potholes that would properly upset most cars that didn’t faze the 1 Series too much.

The 118 seemed to let a little more road noise into the cabin, but that might have been a symptom of different road surfaces.

The steering is accurate, but the feel in both is a little heavier than needed, especially with the thick-rimmed BMW steering wheel that you’ll know about if you’ve driven anything from Munich in recent years.

It’s a very easy car to drive fast, especially with the combination of 233kW, 400Nm, and all-wheel drive at the M135’s disposal.

The chassis and tyres work quite well together to not only hold a corner at impressive speed, but also keep the car stable so that traction isn’t an issue when launching out.

There’s also the joy of hearing a turbo spool and flutter under load, which is hard to deny as a draw for petrolheads.

Driving the EX30 Ultra is a mostly fun and lighthearted experience but it's not cutesy, no matter how adorable the external design is.

The twin motors deliver serious power and you can fully expect 'tummy-sucking' moments of pure enjoyment whenever you put your foot down.

Coupled with a graceful on-road presence which assures you that the car will stick to the road like glue, and you have the fun-factor.

The lightheartedness comes from how nimble and easy the EX30 is to manoeuvre. The steering firmness can be customised and its compact dimensions makes it your best friend in tight city lanes.

You can't customise the regenerative braking, or at least, I couldn't figure out an easy way to do so outside of selecting the one-pedal drive option.

The cabin is mostly quiet and there's a refinement to longer journeys because of it. You get occasional wind noise at higher speeds and a little bit of road feedback too but longer journeys are lovely.

My only real nag is that there is no head-up display or instrument panel for your speedometre and I found my eyes directed away from the road because of it. You can find your speed info on the central multimedia system but I prefer something in front of me.

Parking my little blue cloud this week has been easy as pie because the 360-degree camera system is clear and the large windows provide excellent visibility.

At the time of this review, the EX30 has not been tested by ANCAP and is unrated but it has all of the safety equipment you'd expect of a Volvo.

Standard equipment includes, blind spot monitoring, driver attention alert, safe exit warning, rear occupant alert, tyre pressure monitoring, tyre mobility kit, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, hill start assist, traffic sign recognition, intelligent seatbelt warning, adaptive cruise control, parking assist, a 360-degree view camera system as well as front and rear parking sensors.

The EX30 is also fitted with seven airbags and the Volvo-designed whiplash injury protection system (WHIPS) which helps to reduce the risk of whiplash injury if your car is hit from behind. On impact, the entire front backrest and head restraint moves with the occupant to support the neck.

Like other Volvos, the EX30 also has side impact protection (SIPS), which helps protect you and your passengers in a side collision. The body's steel framework displaces the impact of a side-collision away from the occupants to other parts of the car body.

The EX30 has ISOFIX child seat mounts on the rear outboard seats plus three top tethers but only two child seats will fit. If you have an extra-large booster seat, like me, then expect some of the back window visibility to be compromised when it is installed.

BMW’s got a fairly standard five-year/unlimited kilometre warranty.

The brand also uses a condition-based servicing system, which uses the multimedia to alert the owner when maintenance is required.

There are servicing packages which remove some of that uncertainty, in the 1 Series’ case a five-year, 80,000km pack costs $2210.

The EX30 is covered by Volvos five-year/unlimited km warranty and the electric battery is covered by an eight-year term - both are normal terms for the class.

What endears the EX30 to me is that servicing is included, which is very rare for a luxury brand to offer. Servicing intervals are reasonable at every two years or 30,000km, which ever occurs first.