Articles by Byron Mathioudakis

Byron Mathioudakis
Contributing Journalist

Byron Mathioudakis connected with cars right from the start.

His earliest memory is a dream of him driving an Austin A30. Soon after, Byron fell in love with movies watching Duel (1971) where a Valiant sedan takes on a murderous Peterbilt truck. Meanwhile, at Tottenham Primary, teacher Mr Chitty prised opened his world with Wheels magazines, later leading him to perform a one-person musical about the then-new Ford XD Falcon. Everyone thought he was strange.

Eager to keep his car passion separate from work, he graduated from Advertising at RMIT, but wasn’t happy in that industry, so did the ‘90s Gen X thing of back-packing, with stints in hospitality, exploring his love of music working in a record store, tending bar, acting, dancing, modelling and even being a singing telegram, thankfully in faraway Canada.

His eventual YouTube debut happened as an extra in a Violetine video of that era, You Know.

Anyway, by 28, Byron realised he wanted to write about cars and nothing else, and on the eve of his 30th, landed a job at John Mellor’s Australian Automotive Business, a predecessor to GoAuto, where he still feels he belongs after four decades, breaking through with an unsolicited road test of his mother’s Peugeot 306.

Going freelance in 1999, he worked at the long-defunct eauto.com.au (it’s still on Wayback Machine), then picked up a gig at Wheels magazine, citing 11 years of Car of the Year judging as a life-changing employment experience. Among scores of amazing people, it was there he became great friends with Peter Robinson, the editor of that first car magazine he devoured back in ’77. Do meet your heroes.

In 2020, Byron started at CarsGuide, where he is a Contributing Journalist to this day. Other regular media outlets he writes for include the RAC WA and Australian Plumbing Industry Magazine.

Note: though Byron has many old cars he loves, he has never owned an Austin A30, Valiant, XD Falcon or Peugeot 306. To paraphrase Bjork, to do so may break the charm.

You can find Byron on LinkedIn.

Education

  • Associate Diploma in Advertising, RMIT | 1987-1990

Awards

  • 2024 Newspress Australia Road Tester of the Year

Featured Publications

Toyota's forgotten SUV
By Byron Mathioudakis · 21 Sep 2024
What is the future for the underwhelming Toyota Fortuner? Is it LandCruiser FJ-shaped? Or perhaps new 4Runner-esque?
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Is this Toyota the best-value family car?
By Byron Mathioudakis · 19 Sep 2024
Toyota has launched the ninth-generation Camry in Australia this week, with changes that run deeper than the similar-to-last-time styling suggests.
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Leapmotor C10 EV to start from just $45,000
By Byron Mathioudakis · 19 Sep 2024
Backed by one of the largest legacy car companies in the world, Chinese EV start-up upstart Leapmotor is about to pounce on the BYD Atto 3, Tesla Model Y and Kia EV6 electric vehicles (EVs) with the C10.
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Ford dumps electric SUV
By Byron Mathioudakis · 18 Sep 2024
The Puma is now extinct in Australia, with Ford expected to cancel the battery electric vehicle (EV) version of the European small SUV for this market, at least for the foreseeable future.This is despite announcing plans nearly 18 months ago to release the Puma EV (dubbed Gen-E) by the end of this year, as part of five new EV models for Australia by the start of 2025.At the time, Ford also revealed that the regular petrol-powered versions of the Puma would be discontinued after stocks of the current model depleted.As only a handful of these remain in dealerships to date, it was thought that Australian consumers would only have to wait for a few months before given the chance to buy a new, cheaper electric Ford.However, a reader tipped us off otherwise earlier this week, after being told of the fate of the Puma Gen-E by a Ford dealer.Since then, it has also come to our attention that Ford’s public website has deleted all references to the electric Puma, prompting us to reach out to the company for clarification.While Ford Australia has declined to comment about the Gen-E’s future, a spokesperson did email CarsGuide the following statement:“The Puma page on the Ford website was removed as we clear the last remaining stock of the current model. We will share more details on Puma Gen-E later in the year,” it read.Given the Gen-E does not officially exist in production form anywhere in the world (the facelifted Puma that it is based on has only just had a European press launch), it seems Ford Australia may have to wait until after the EV version's global debut before announcing the series' now-uncertain future in this country.With stalling EV sales globally, the decision to drop the Puma altogether in Australia would not be a surprising one.We also understand that meeting anticipated European demand first – especially in markets that have punitive carbon-related taxes – may also play a role in the decision to back out of the Gen-E locally, should that happen.The electric Puma's expected cancellation here does also raise concerns over how Ford plans to meet next year’s New Vehicle Efficiency Standard (known as NVES).With the diesel-powered Ranger and Everest combined accounting for about 90 per cent of total volume, the Blue Oval may face some very heavy fines moving forward.Today, the only electrified vehicles in the local artillery are the slow-selling Mustang Mach-E and full-sized e-Transit, though the smaller e-Transit Custom is still set for a 2025 launch, alongside one more mystery EV if the company's 2023 announcement comes to fruition.But all, along with the Ranger plug-in hybrid EV (PHEV), will likely only be niche sellers at best.Speaking of the latter and its powertrain, Ford did offer the Escape PHEV midsized SUV for a brief period from 2022, until the whole series was shockingly dropped towards the end of last year.Should Ford import the Puma Gen-E to Australia? Do Blue Oval fans deserve an affordable and accessible EV? Let us know in the comments below.
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2025 Toyota Prado wait times set to drop
By Byron Mathioudakis · 18 Sep 2024
Toyota is trialling a different way of allocating popular models in Australia, with the aim of avoiding wait-time blowouts through a fairer and more-even distribution methodology.
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Can Toyota RAV4 sales surpass Ford Ranger?
By Byron Mathioudakis · 15 Sep 2024
Having vanquished the HiLux ute so far in 2024, can the Toyota RAV4 reel in the bestselling Ford Ranger as well for the number one sales spot in Australia?
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Why the Toyota Camry is a rideshare favourite
By Byron Mathioudakis · 14 Sep 2024
Should Toyota consider a taxi pack version of its new-generation Camry?
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Why Volvo is in the box seat for premium EVs
By Byron Mathioudakis · 09 Sep 2024
Volvo is confident that it will rule the premium EV world with a two-tiered approach moving forward. While all will encompass the Swedish brand’s core pillars of safety, efficiency, technology and luxury, where they are positioned in terms of price and size will determine which platform each model will employ.
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Volvo EX90 - why the delays are worth it
By Byron Mathioudakis · 08 Sep 2024
Why the Volvo EX90 is late and why it's probably likely to be very worthwhile as a result.
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Volvo EX90 2025 review - International first drive
By Byron Mathioudakis · 03 Sep 2024
The Volvo EX90 is the company's first entirely in-house-developed and purpose-built electric vehicle, but it's much more than that. Advanced safety and multimedia tech, combined with intelligent interior packaging as well as sophisticated chassis and powertrain engineering, aim to make the Swedish large luxury SUV EV best in class. Not that you'd know all this from its pretty though safe design.
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