Toyota is trialling a different way of allocating popular models in Australia, with the aim of avoiding wait-time blowouts through a fairer and more-even distribution methodology.
Beginning with the next-generation Prado 4WD due in the fourth quarter of this year, the new system puts a ceiling on stock allocation per dealer per every 12 months, so a Toyota dealer will no longer be able to take additional orders if their quota is reached within that time frame.
Said to only be a trial for the time being, the result should be good news for people who fear delivery times stretching into years, according to Toyota Motor Company Australia (TMCA) Vice President Sales, Marketing and Franchise Operations, Sean Hanley.
“We've implemented a new way of allocating (Prado) to dealers now, because one of the learnings that we took out of the last two years was we really need to be able to give customers more certainty about delivery,” he told CarsGuide at the 2025 Toyota Camry launch in Melbourne earlier this month.
“One of the learnings we took out of the COVID 19 period is we need to get a whole lot better at estimating time of arrival and giving customers more certainty…we don't shy away from the fact that this is something we needed to get better at.
“With Prado, we're trialling a new allocation system, where we give our dealers a definite 12-month allocation, and we say to them, ‘that's the number, please don't sell one more to a customer than that number’.
“Therefore, (the Toyota dealer) can then give some more certainty about, ‘Okay, I'm getting 68 (new Prados), you are customer number 23 (so) you can expect (your allocated Prado) delivered to you in two or three months; or if your customer number 67 that might be in 11 months’.”
With the order books for the new Prado opening in late August, interest has already been predictably high, so potential buyers still need to be quick if they don’t want to wait a long time for delivery.
“Prado is on track, yes, (for launch) towards the end of the year, and we opened up orders, and order intakes are really healthy,” Hanley revealed.
Still, the Toyota veteran is confident this new level of transparency should ease customer frustration and ultimately bolster relations with all parties concerned – but as long as all parties are communicating with each other.
“We always say in terms of wait times on Friday, talk to your Toyota dealer, they will be far better positioned on Prado to give you a more exact delivery date,” Hanley added.
“They'll be able to say to customer, ‘you're sitting at this number, you can expect this is not going to be month one, but it could be this month, all right’, so they'll be able to update.
“But they will get the car. That's the guarantee.”
The 250-series Prado will be available in five- and seven-seat layouts and shares its all-new ladder-frame chassis TNGA-F architecture with the related, larger LandCruiser 300.
Kicking off from $81,115 before on-road costs for the base GX and peaking from $111,025 for the flagship Kakadu grade, the 4x4’s revised 2.8-litre four-cylinder turbo-diesel engine makes 150kW of power and 500Nm of torque, while braked towing capacity is rated at 3500kg maximum.
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