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2025 Toyota Prado pricing: New off-roader is $10,000 more expensive but is it still good value against Ford Everest, GWM Tank 500 and LandCruiser 300 series 4WD?

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Prado is now nearly $10,000 across the board.
Prado is now nearly $10,000 across the board.

Toyota announced Australian 2025 Prado pricing and specifications earlier this week with a nearly blanket $10,000 increase over its predecessor, just as we predicted.

That is a significant change from before but does that make the new car bad value next to rivals? The final verdict will have to wait until its launch in the second half of 2024 when we’ve seen and driven the new vehicle.

For now, we’ve dug into the spec sheets to see how Prado compares to key rivals including the V6-powered Ford Everest, tech-filled GWM Tank 500 and 250 Series Prado’s bigger LandCruiser 300 Series brother.

The Prado line-up is familiar. It starts with GX and is headlined by the Kakadu, though it now runs from $72,500-$99,990 before on-road costs – increases of $9670 and $12,552, respectively. 

The Prado universally gets full-time four-wheel drive with a low-range transfer case, a locking centre differential and a 3500kg braked towing capacity

The ‘1GD’ 2.8-litre turbo-diesel produces 150kW/500Nm and is paired with a ‘V-Active’ 48-volt system to aid efficiency. An eight-speed automatic is standard across the range. 

Sahara is still a lot dearer than any Prado
Sahara is still a lot dearer than any Prado

Toyota specifies the entry-level $72,500 GX with 18-inch alloy wheels, LED headlights, a 12.3-inch multimedia, DAB radio, a 7.0-inch digital instrument cluster, dual-zone climate control, manual adjust fabric-appointed seats, rubber floor mats and front and rear parking sensors. 

That’s not a whole lot for your money and makes sense given the GX’s expected fleet remit. Over at Ford you can forget four cylinders and cloth seats, because for $72,940 (before on-road costs) the seven-seat Everest Sport packs a punchy 184kW and 600Nm 3.0-litre turbo-diesel V6. 

Above the Prado GX, the Everest Sport gets leather upholstery, heating and cooling for the front seats with 10-way power-adjust for the driver, a power tailgate, 20-inch alloy wheels, and a 10-speaker sound system. 

Ford offers a V6 for Prado price
Ford offers a V6 for Prado price

The $73,990 drive-away Tank 500 Ultra Hybrid’s spec list is frankly astounding compared to the Prado GX. Power adjustable front seats, a vast 14.5-inch touchscreen, a 12.3-inch digital gauge cluster, Nappa leather-accented upholstery, power side steps and massaging front seats are all standard. 

Its grunt-oriented hybrid develops 255kW and 642Nm, though braked towing capacity is 500kg down on Everest and Prado at 3000kg. 

The mid-spec Prado VX only just matches the Everest Sport for kit at $87,400 before on-road costs and is a long way shy of the Tank 500. 

Everest gets more kit inside, too
Everest gets more kit inside, too

Compared to the Prado GX, it gets features such as adaptive high beams, 20-inch alloy wheels, leather-accented upholstery, a 14-speaker JBL sound system, 12.3-inch touchscreen and power-adjust front seats with heating and ventilation.

Ford’s flagship Everest Platinum goes better for less at $79,490. Again, you get the commanding V6 plus 21-inch alloys (or 18s with all terrains), a 12-speaker Bang & Olufsen sound system, Matrix LED headlights, a dual-pane sunroof and 360-degree camera.

Meanwhile, the top-spec Prado Kakadu nearly kisses $100K at $99,990. It finally matches the Everest Platinum with a sunroof, heated and ventilated rear outboard seats, a head-up display and a torque sensing rear limited-slip differential rather than a conventional locker. 

GWM's spec sheet is chock-a-block
GWM's spec sheet is chock-a-block

The 300 Series is still, thankfully, a big jump up. The fleet-spec GX is $98,076 and offers none of the Prado’s creature comforts. Even the $109,876 GXL doesn’t come close to the Prado Kakadu, though its 3.3-litre twin-turbo diesel V6 is a gem, producing 227kW and 700Nm. 

Likewise, there is plenty of room for the Lexus GX to play. It starts at $116,000 before on-road costs with its powerful 260kW/650Nm twin-turbo petrol V6. 

The LandCruiser Prado may not be the bargain the previous gen currently looks but that’s unlikely to hurt demand. Not only is the new Prado still far more achievable than the 300 Series, it should be a big step forward from the 15-year-old model it’s replacing. 


“Customers in this segment are continually upgrading their expectations and will appreciate the inherent value in the new range with its head-turning looks, impressive technologies, latest off-road features, optimum blend of performance and efficiency, and even greater creature comforts,” said Toyota Australia VP Sales, Marketing and Franchise Operations Sean Hanley. 

It’s hard to imagine Prado won’t be a runaway success. Even though its engine is considered fairly old tech. The i-Force Max hybrid powertrain, combining a 2.4-litre turbo-petrol engine and electric motor for 243kW and 630Nm, should bolster appeal for metropolitan buyers if Toyota adds it to the line-up, as expected. 

What do you think: is the new Prado too expensive? Have your say in the comments below.

2024 Toyota Prado Pricing

All prices are before on-road costs

VariantPrice (before on-road costs)Price change
Prado GX$72,500+$9670
Prado GXL$79,990+$10,460
Prado VX$87,400+$10,552
Prado Altitude$92,700New variant
Prado Kakadu$99,990+$12,522
John Law
Deputy News Editor
Born in Sydney’s Inner West, John wasn’t treated to the usual suite of Aussie-built family cars growing up, with his parents choosing quirky (often chevroned) French motors that shaped his love of cars. The call of motoring journalism was too strong to deny and in 2019 John kickstarted his career at Chasing Cars. A move to WhichCar and Wheels magazine exposed him to a different side of the industry and the glossy pages of physical magazines. John is back on the digital side of things at CarsGuide, where he’s taken up a role as Deputy News Editor spinning yarns about the latest happenings in the automotive industry. When he isn’t working, John can be found tooling around in either his 2002 Renault Clio Sport 172 or 1983 Alfasud Gold Cloverleaf.  
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