Audi Sq8 E-Tron vs Kia Seltos

What's the difference?

There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.

For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.

Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.

Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Kia’s updated Seltos is more expensive than the previous version but it's better as well.

The entry grade no longer has hubcaps and gets alloy wheels, all grades have directional air vents in the second row, the jerky dual-clutch auto is gone and an excellent regular eight-speed auto has arrived, plus there’s more safety tech and modern displays screens.

What hasn’t changed is the Seltos’s size. It’s a big, small SUV, that’s easy to park in tight spaces but roomy inside even for tall, awkward humans like me. 

The sweet spot in the range is the Sport+ with the 1.6-litre engine, if only it had the LED headlights that only come on the GT-Line.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.

The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.

Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.

In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.

This updated Seltos has had a few styling tweaks, too. The grille is taller and  there’s a new headlight design which on the GT-Line is stunning with its LED running lights.

The rear of the Seltos has been restyled as well, with a new tail-light design and again on the GT-Line there’s an LED strip which runs between them.

The Seltos is pretty big for a small SUV. At 4.4m long it’s bigger than a Hyundai Kona and a Honda HR-V and about the same size as a Nissan Qashqai and Corolla Cross.

What’s good about that is you’re getting more space inside with a package that’s still smallish on the outside.

If you think the Seltos’ look is familiar, then I agree. The Honda HR-V and Haval Jolion have very similar tail-light designs and the profile follows many of the same styling cues of the Toyota Corolla Cross.

To my eyes, though, I think the Seltos is the more refined looking of its peers with a more modern and interesting interior.

Speaking of which, keep in mind that the top-of-the-range GT-Line’s cabin is far more fancy than the interior of the entry grade S. The GT-line’s large double digital displays are impressive and the buttons around the shifter for seat heating and ventilation are replaced with blank plastic panels in the S. 

Hard plastic armrests were another of my gripes about the previous entry grade Seltos, too.

Still all cabins have a premium look even if the feel isn’t luxurious throughout on all grades. 

There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.

The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.

Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.

The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.

That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.

The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.

The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.

The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.

On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.

Some small SUVs are seriously small, which might be fine for some, but if you’re hoping to also have enough space for passengers in the back seats, and a boot which can carry plenty of luggage then the Seltos is a good choice.

Even at 191cm tall I had more than enough room to sit behind my driving position with good headroom back there, too.

Cabin storage is also good with door pockets front and rear, and a deep centre console box. As for cupholders there are two up front on all grades, while the Sport+ and GT-Line get two more in the second row fold-down armrest.

Boot capacity depends on if you’ve requested a full-sized spare wheel or the space-saver spare. With the space-saver you’ll have more room at 469 litres, while the full-sized wheel under the boot floor will leave you with 433 litres. That’s still decent for the class.

The new Seltos has directional air vents for back seat passengers which is a win (motoring journalists had been complaining about the lack of them for years) and there are also two USB ports (Type-C) for the second row along with another two for those in the front, plus a 12V outlet.

The price of the Kia Seltos has increased by about $2000 across the range, but you are getting more in the way of features. Let me take you through the model line-up. 

There are four grades: the entry grade S, then the Sport, Sport+ and GT-Line. Those are all available with the 2.0-litre petrol engine and front-wheel drive.

The Sport+ and GT-Line can also be had with a more powerful engine which is a 1.6-litre turbo-petrol with all-wheel drive.

So, the list prices for the 2.0-litre engine start at $29,500 for the S, then step up to $32,700 for the Sport, $35,800 for the Sport+, and $41,500 for the GT-Line.

The 1.6-litre turbo engine is a more expensive proposition and in the Sport+ you’ll pay $39,300, and to pair it with the GT-Line grade you’ll need to hand over $44,900, before on-road costs.

Kia was also doing drive-away pricing at the launch of the new Seltos. So check with your dealership to ensure that the offer is still available.

Coming standard on the S grade for the first time are alloy wheels, they’re small at 16-inches but better than hubcaps, and there’s also roof rails.

Inside, there are cloth seats, an 8.0-inch media display, digital driver’s display, air-conditioning, wireless Apple CarPlay and wireless Android Auto.

The Sport grade adds 17-inch alloy wheels, auto headlights, a 10.25-inch media screen and matching 10.25-inch driver display, digital radio, sat nav, climate control, plus Apple CarPlay and Android Auto.

The Sport+ has all the Sport’s features but brings a proximity key with push-button start, privacy glass, power driver’s seat, synthetic leather upholstery and extra safety tech which we’ll get to soon.

The top-of-the-range GT-Line has all the Sport+ features but adds a power front passenger seat, heated and ventilated front seats, sunroof and a power tailgate.

The GT-Line also comes with the option of two-tone body paint - that is a black roof with 'Clear White' or 'Pluton Blue' body colours. Be advised that this combination is not available with the sun roof.  

The value is good, but I don’t agree with Kia’s decision to keep the LED headlights for the GT-Line only and leaving all other grades stuck with dim Halogen headlights.

Being able to seem clearly on dark Australian country roads at night shouldn’t be a luxury. Toyota offers LED headlights across the Corolla Cross range from the entry grade up.

While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.

The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.

When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.

Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.

A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.

Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.

The Seltos range has two engines to choose from: a 2.0-litre four-cylinder petrol engine making 110kW/180Nm and a 1.6-litre turbo-petrol engine producing even more grunt at 146kW/265Nm.

The 2.0-litre engine comes with a CVT which is a type of automatic transmission and the 1.6-litre engine has an eight-speed auto.

CVT stands for Continuously Variable Transmission and some people (me included) find the droning they cause the engine to make to be annoying. They also come with a feeling of less acceleration. 

The good news is the eight-speed auto that comes with the 1.6-litre is a great transmission with smooth shifts and a sporty nature that matches the punchy engine. 

This eight-speed auto is welcome because it also replaces the jerky dual-clutch transmission that had been paired with the 1.6-litre engine in the previous Seltos.   

All-wheel drive is only available with the 1.6-litre engine while front-wheel drive comes solely with the 2.0-litre.

So, if you’re after great acceleration and better traction then the 1.6-litre is the way to go. If you’re not after a sporty driving experience then the 2.0-litre engine will suit you, and it costs less.

Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.

But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.

That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.

But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.

The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.

The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.

The smaller engine actually uses more fuel, but not a great deal more. Kia says the 1.6-litre engine with all-wheel drive uses 7.4L/100km after a combination of open and urban roads. The 2.0-litre engine according to Kia will use half a litre less at 6.9L/100km.  

Both engines only need 'standard' 91 RON petrol, too - that’s the cheap one.

Where is the hybrid variant? Good question. The answer is, there isn’t one. And neither is one coming, I’ve asked. That’s disappointing considering the Corolla Cross comes with a hybrid version of each grade in its line-up.

It’s for this reason the Seltos range scores a lower mark for fuel efficiency.

Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.

When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.

That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.

And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.

Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.

But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.

Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.

Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.

The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.

Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.

The other thing Audi has done well to maintain is that almost indefinable corporate steering response.

It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.

The Kia Seltos has two personalities. The laid back Seltos with a 2.0-litre engine and the enthusiastic sporty Seltos with the 1.6-litre engine.

Regardless of which Seltos you pick, the ride is comfortable, the handling is good, and the steering is excellent. 

Kia says it's worked to make the Seltos’s cabin more insulated from road noise, but having driven it on country roads for hours I think it could do with more sound dampening.

If you’re considering the Sport+ grade and are not sure if the $3500 premium for the 1.6-litre engine is worth it, my answer would be absolutely, if you can afford it.

That 1.6-litre turbo petrol is a great engine and the new eight-speed transmission is excellent. Even as a daily driver I think anybody would enjoy driving this version of the Seltos more, and for those who like sporty driving then it’s definitely the powerplant for you.

The Seltos has the maximum five-star ANCAP safety rating but that’s from 2019. Still, the advanced safety tech is excellent. All grades come with AEB, blind spot warning, lane keeping assistance and rear cross-traffic alert.

All grades also come with the rear occupant alert, which is great for sleep-deprived parents, and there’s also the safe exit feature which will let you and the kids know if a car or cyclist is approaching before you open the door and ruin everybody’s day.  

The Sport+ and GT-Line both come with AEB that works at intersections.

It’s good to see front and rear parking sensors standard across the range. 

Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.

The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.

Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.

The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.

The Seltos is covered by Kia’s seven-year, unlimited-kilometre warranty. 

Servicing differs between the two engines.

A Seltos with a 1.6-litre engine needs to be serviced every 12 months or 10,000km and over seven years the average service cost comes to $497 per year.

A Seltos with the 2.0-litre engine needs to be serviced every 12 months or 15,000km and over seven years the average service costs comes to $434 per year.

Capped price servicing is good, but the prices can get higher than $600 for some visits.