Audi Sq8 E-Tron vs Jeep Gladiator

What's the difference?

There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.

For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.

Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.

Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Jeep Gladiator Rubicon is a very capable off-roader and it's not as terrible on-road as some people might assume.

But while it's a whole lot of fun to steer around on the dirt, it lacks the versatility, safety tech, and refinement that would shift it from simply being a decent hard-core 4WD ute to a good general-purpose vehicle.

However, by focussing on those factors, you're in danger of missing the Gladiator's point entirely. This is a purpose-built 4WD fun machine, which is perfect for its intended use. But, the problem is, it's not perfect, or even very good, at anything else.

Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.

The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.

Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.

In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.

The Jeep Gladiator appears built for purpose if your purpose is to head bush and have fun. And in Rubicon form it sure looks like it's capable of tackling hard-core 4WDing.

The Gladiator looks very much like its stablemate, the iconic Wrangler, with its chunky front end and blocky body.

It has more than the inkling of a US-style pick-up's presence at 5591mm long (with a 3488mm-long wheelbase), 1894mm wide, 1909mm high, and with a kerb weight of 2242kg.

There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.

The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.

Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.

The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.

That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.

The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.

The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.

The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.

On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.

You have to give Jeep's designers credit because they know their outdoorsy stuff. The Gladiator's interior is nothing if not practical.

The ute has a squared-off and action-ready interior that seems up to the task of copping the dirt of an outdoors life.

The cabin feels like it's water- and weather-proof, even if that may not literally be the case. 

It's a snug interior and build quality generally feels solid.

The 8.4-inch multimedia touch screen is clear and easy enough to read while on the go, but it's too small. The Jeep's 'Uconnect' system is simple enough to get your head around and Apple CarPlay and Android Auto are easy to get working.

There's also a 7.0-inch LED driver-information display, which shows tyre pressure, tyre-fill alert, digital speed readout and more.

All controls, dials and switchgear are chunky, making for easy operation, no matter how bumpy the terrain you're traversing is.

The reach-and-rake-adjustable steering wheel incorporates audio, voice and cruise control controls.

Storage spaces are few, but at least they're well suited to adventure, such as tensioned mesh pockets on the doors and seat backs and small spaces with textured bases for your bits and pieces.

There are two USB-A ports and a USB-C port up front and two for back-seat passengers. There's also a 230V outlet up front on the centre console.

Seating is decent all-around but anyone taller than Tom Cruise's stunt double has to mind their head so they don't thump it on the unforgivingly hard ceiling of the detachable top.

There's a shallow storage space under the rear seat and, when that 60/40 split rear seat is folded flat, there are LED lights behind to illuminate the narrow storage space in the rear of the cabin, where there are also storage nets.

The tub's load space is 1442mm wide – 1137mm between the wheel arches so not wide enough for a pallet – and it is 1531mm long. Load height is 885mm at the tailgate.

The tray has integrated tie-down points and under-rail LED lights.

Payload is now a claimed 693kg, which is better than its previous 680kg but still rather ordinary when compared to a lot of dual-cab utes available in Australia.

Gross vehicle mass and gross combined mass are listed as 2935kg and 5656kg, respectively.

The Gladiator has a maximum towing capacity of 750kg (unbraked), and its 2721kg braked towing figure is a let-down against the 3500kg capacity of most other rivals.

This is a ute better suited to weekend camping trips than load-lugging work duties.

Another bonus for tourers though: the spare wheel is a full-size steel one.

The 2023 Jeep Gladiator Rubicon has an official list price of $87,250, excluding on-road costs.

This variant's more notable standard features include Jeep's 'Rock-Trac Active On-Demand II' 4x4 system (4:1 transfer case), 'Tru-Lok' front and rear locking differentials, sway-bar disconnect, Tenneco 2.0-inch diameter aluminium-bodied shocks (front and rear; Fox shocks on previous versions), a 'TrailCam' off-road camera, selectable tyre-fill alert, BFGoodrich Mud Terrain tyres (255/75 R17), and 17-inch machined-black alloy wheels.

It also has an 8.4-inch touchscreen multimedia system (with navigation, Apple CarPlay and Android Auto), as well as LED headlights/tail-lights/daytime running lights/fog lights, forward collision warning, plus adaptive cruise control, blind-spot monitor with rear cross-path detection, remote proximity keyless entry and a nine-speaker Alpine Premium audio system.

Gladiator paint choices include standard black and 'Bright White', as well as $895 premium paint options including 'Sarge Green', 'Silver Zynith', 'Firecracker Red', 'Sting Grey', 'Hydro Blue', 'Granite Crystal' and 'High Velocity' (yellow/green).

The accessories range for the Gladiator is a line-up of more than 70 bits of gear, and includes everything from Jeep windscreen sunshades to a cargo bed storage system (drawers).

While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.

The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.

When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.

Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.

A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.

Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.

The Gladiator Rubicon has the Wrangler's 3.6-litre Pentastar V6 petrol engine (209kW at 6400rpm and 347Nm at 4100rpm) and eight-speed automatic transmission.

The V6 has a lot of punch for on- and off-road driving and plenty of low-end torque for low-range 4WDing and, matched with the eight-speed auto, it's a well-proven team-up that consistently works well.

Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.

But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.

That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.

But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.

The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.

The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.

The Gladiator Rubicon has listed fuel consumption of 12.4L/100km on a combined cycle. 

On test I recorded actual fuel consumption of 12.9L/100km, from fill to fill.

The Gladiator has an 83-litre tank, so, going by my on-test fuel-use figure, you could reasonably expect a driving range of approximately 643km from a full tank.

Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.

When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.

That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.

And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.

Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.

But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.

Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.

Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.

The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.

Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.

The other thing Audi has done well to maintain is that almost indefinable corporate steering response.

It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.

It's certainly an experience, but the Gladiator is not as atrocious on-road as you may assume.

This vehicle is a lot of fun to drive because it demands a lot of attention and input to keep it on target.

The steering is floaty, with plenty of play in the wheel and understeer through corners, and there's a fair bit of tyre rumble from the BFG muddies.

The wing mirrors generate noticeable wind noise, but the Gladiator's not as awkward or unrefined as you might expect.

Because it's essentially a stretched Wrangler – with a 787mm longer body and a 480mm longer wheelbase than its stablemate – the Gladiator has a solid stance on the road and, for such an unashamedly off-road-oriented vehicle, it feels even more settled and composed than the Wrangler does on sealed surfaces.

This 2242kg ute is built for tough fun with a body-on-frame design and reinforced chassis, but the Gladiator manages to be nimble around town.

Ride quality is generally impressive with this ute cruising comfortably on live axles front and rear with coil springs and, in 2023 onward versions, Tenneco shocks all-around rather than the previous Fox Shocks set-up.

Aspects of the Gladiator experience will annoy some people. Visibility is compromised in all directions, the throttle is touchy, the 13.6m turning circle may add a degree of difficulty in attempts at fast turnarounds (on a city street or in a busy country pub car park) and all that driver attention and input the Gladiator demands of its steerer will become tiresome for a few drivers.

But, as expected, the Gladiator's true spirit is only ever fully revealed when you head off-road. It's a hell of a lot of fun in the dirt. Drop tyre pressures, do up your seat belt and let the Gladiator off the leash.

The 'Trail Rated' Gladiator is loaded with off-road mechanicals, from a 4X4 system with 4:1 low-range (contributing to a 77.2:1 crawl ratio), front and rear diff-locks, heavy-duty Dana 44 axles (front and rear), sway-bar disconnect and BFGoodrich Mud Terrain tyres, as well as a stack of driver-assist tech aimed at making you feel like Australian 4WD expedition legend Ron Moon.

Shocks engineered for off-roading add a welcome dimension of comfort and handling to the Gladiator on fast dirt and gravel tracks on the way to your chosen off-roading destination.

That 77.2:1 crawl ratio means nothing to most of us until you have the opportunity to experience the feeling of all that terrain-gripping torque for yourself.

In 4WD low-range first gear, and with both diffs locked, the Gladiator feels unstoppable. It climbed with ease a short steep rocky hill where I've seen drivers of modified vehicles opt for the ‘chicken' tracks either side.

The only thing is, because of the Gladiator's 3488mm-long wheelbase and 18.4-degree ramp-over angle, there's a real risk of bellying out or at least grinding the undercarriage on earth when you crest these steep hills, which is why you must drive with concentrated focus.

But that's part of the fun. It really is a driver-direct experience. You need to be aware of everything that's going on, you never feel like you're one step removed from the situation, or the terrain or the consequences of your driving… you feel dialled into the terrain and that's guaranteed to put a smile on any 4WD enthusiast's face.

Besides, the Gladiator does have substantial underbody skid-plates, protecting the fuel tank, transmission and transfer case, as well as heavy-gauge tubular steel rock rails to soak up off-road hits.

With an approach angle of 40.7 degrees, a departure angle of 25.1 degrees and a listed ground clearance of 249mm and a wading depth of 760mm, the Gladiator has decent off-road measures.

Suspension travel is okay, but to get even more stretch, you can hit the sway-bar disconnect button to drop a wheel to the dirt – or as close as possible depending on how deep the ruts are.
 
The Gladiator has 'Selec-Speed Control' (effectively an adjustable low-speed cruise control for 4WDing that can be set between 1.0-8.0km/h), and 'Off-Road+', which tweaks throttle and traction control, among other systems, to best suit the terrain.

It also has a forward-facing off-road camera so the driver has a chance to see any obstacles that might otherwise go unnoticed until it's too late, such as branches, rocks, tree stumps and hard rubbish.

The Gladiator has a three-star ANCAP safety rating from testing in 2019.

Its safety gear includes four airbags, full-speed forward collision warning plus, reversing camera, adaptive cruise control, blind-spot monitoring, rear cross-path detection, tyre-pressure monitoring system, and more.

It also has hill start assist, hill descent control, and trailer sway control.

It has dual ISOFIX child seat anchor points and three top-tether attachments in the rear seat.

Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.

The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.

Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.

The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.

The Gladiator has Jeep's five-year/100,000km factory warranty, five-year capped price scheduled servicing, and lifetime roadside assistance.

The first five services are capped at $399 each and scheduled servicing is due every 12 months or 12,000 km, whichever comes first.