What's the difference?
Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.
As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.
And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.
That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.
The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.
In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.
Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.
Another new mid-size SUV from China has landed in Australia, but this time from a brand you might already be familiar with.
The GWM Haval H7 is the third Haval-badged SUV to land in Australia built on the unfortunately-named LEMON platform, following the Jolion small SUV and the H6 mid-size SUV.
Speaking of unfortunate names, 'H7' seems a little dull when you consider its native name in China is ‘Big Dog’.
GWM says the H7 lands between the family-friendly H6 and the more rugged Tank 300, but with only a single front-wheel-drive variant available, is this dog more bark than bite?
There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.
For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.
Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.
Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The H7 might struggle to secure a big chunk of the mid-size SUV market, which is probably why GWM is only offering one variant, but if you like the way this Big Dog looks, there’s a decent SUV underneath the boxy surface.
While it’s no dynamic masterpiece, there are no big issues in day-to-day driving, and even though the boot space is small it’s an otherwise decent interior to live with, if you don’t mind the busy design.
Being just a little more expensive than the more traditional looking H6 means the H7 feels well-placed to find itself in the driveway of those few buyers who want their family car to look a little more rugged, even if the car doesn’t have the off-road chops to back it up.
Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.
The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.
Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.
In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.
The aforementioned colours, Golden Black, Moon Grey and especially Dusk Orange don’t contrast as strongly as the white with the extensive black trim on the H7, which includes its badging and sections like the grille surround.
The main selling point of the H7 compared to the H6 is, of course, the way it looks.
GWM claims the H7 is for "a bit more adventure" thanks to its “off-road inspired design”, but the real point is to “stand out”. And that it does. Some fake-bolted wheel arches and a decent 210mm ground clearance make the H7 look more ready to hit the trails than it probably is.
The boxy, squared-off silhouette and trim elements separate it both from the majority of the GWM line-up and from many other new mid-size SUVs.
The front grille and headlights look closely related to the GWM Tank 300, but the grille inserts that flank the Haval badge look a little ‘Mustang RTR’. The rear, too, looks familiar with the rounded shape and tail-light arrangement having a hint of Mazda MX-30 to them.
Step inside, and a visual assault of different materials in a busy cabin belie how useful the space in the H7 actually is. Fake carbon fibre, fake aluminium, fake bolts and a fair bit of plastic could certainly have made way for something more subtle.
There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.
The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.
Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.
The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.
That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.
The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.
The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.
The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.
On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.
While the space inside the H7 looks rather busy, there’s actually a very usable space on offer, with plenty of storage and decent ergonomics.
Perhaps most importantly, the tech is smooth to use and doesn’t distract from the main point of the car - driving. GWM’s current software (despite still using a huge screen) doesn’t suffer from unclear sub-menus and has easy shortcuts.
It’s not perfect - it’s still essentially an iPad you need to use while on the move - but it’s better than some systems from rivals, including manufacturers that have been around for decades.
Physical climate controls that bring up the corresponding menu when pressed are a welcome addition, and wireless phone mirroring works flawlessly if our test was anything to go by.
The driver display is clear, and the seating position is nicely malleable thanks to the seat’s electric adjustment and manual steering wheel adjustment.
Controls are all within reach, and after a quick familiarisation the placements and functions all make sense.
The space also provides more storage than is probably necessary for most. There’s a space under the centre console, the central storage bin is huge and has a cooling fan, there are two cupholders and one can deepen for a tall bottle, there are strapped bottle holders on the doors to stop them shaking around and there’s more door storage space next to that.
There’s of course also the glovebox and phone charging pad, then in the rear there’s more door storage space and an armrest with two cupholders again.
Second-row space is generous, even a tall adult will find plenty of legroom (and foot room under the front seats) and headroom isn’t an issue.
Behind that, the boot space is compromised by the hybrid battery so it’s not huge, and the load height is tall. Its 483L of boot space expands to 1362L with the rear seats folded, and there’s unfortunately no spare wheel under the floor.
None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.
The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).
What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.
Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.
And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.
Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.
And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.
The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.
The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).
Available in a single Vanta Hybrid grade at launch, the Haval H7 costs $46,990 drive-away, with no option for other drivetrains, but a long list of standard features.
At $3000 more than the similar grade of H6, the H7 comes with a lot of the same kit like a leather-accented interior with heated and ventilated electrically adjustable seats, a big 14.6-inch multimedia touchscreen and a head-up display.
A combination of wireless Android Auto and Apple CarPlay, wireless phone charger and an eight-speaker sound system make for a solid media setup, while a panoramic sunroof and ambient lighting help create a fun vibe.
The H7 also boasts 19-inch machined alloys, LED auto headlights, daytime running lights, tail-lights and fog lights. There’s also keyless entry and an automatic tailgate with handsfree opening via a ‘kick sensor’ for convenience.
Premium colours that aren’t ‘Hamilton White’ (pictured) are all $495.
While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.
The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.
When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.
Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.
A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.
Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.
The H7 has just the one drivetrain, as mentioned, consisting of a turbocharged 1.5-litre, four-cylinder petrol engine assisted by an electric motor and mated to a nine-speed dual-clutch transmission.
It drives the front wheels only, providing 179kW of power and 350Nm of torque.
Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.
But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.
That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.
But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.
The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.
The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.
GWM claims the Haval H7 consumes 5.7L/100km under the combined cycle, though during testing we saw a figure of 7.1L/100km after a spirited drive.
The H7 has a 61-litre fuel tank and requires 91 RON fuel at a minimum. With careful driving and in the right conditions, you could theoretically get around 800km from a single tank.
Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.
When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.
That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.
And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.
Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.
But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.
Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.
Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.
The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.
Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.
The other thing Audi has done well to maintain is that almost indefinable corporate steering response.
It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.
One of the first things I noticed is that the hybrid system’s initial burst of torque has the potential to overpower the front wheels from a stand-still, especially if it’s wet or you’ve got some lock on to turn out of a driveway.
But once rolling, the power delivery is smooth and doesn’t lack in pull even once up to highway speed. The H7 is also stable when it comes to day-to-day driving, with its suspension striking a good balance between communication and comfort.
Big bumps and rough roads neither unsettle nor rattle the H7 too much, though given it’s a front-drive hybrid we wouldn’t be testing just how rough a road it can handle - the H7 is not an off-roader despite its looks.
If you start trying to push the SUV along a twisty road it’ll lean more than some rivals through cornering. Not to an unsafe degree, given if it’s happening you’re probably pushing it more than you should. The steering feel itself isn’t anything to write home about, but for a family car it’s accurate enough and predictability is key when you’ve got a car full of humans.
Road noise and wind noise are present, the latter more so than you’d like given we tested the car on a relatively still day, but it’s not unacceptable.
Ergonomically, the driving position and visibility provide comfort and safety, though the rising shoulder line towards the rear slightly limits visibility on shoulder checks.
Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.
Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.
There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.
Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.
The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.
What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.
The H7 hasn’t been tested by ANCAP, but there’s a decent list of features on paper that show GWM hasn’t half-baked the H7 when it comes to safety.
Seven airbags cover the front and side in the first row, there are curtains down the sides too and the all-important central airbag.
The H7 has a strong list of active safety features like collision avoidance thanks to lane-keeping and departure warning, front collision warning with pedestrian and cyclist detection, junction assist for its auto emergency braking (AEB), adaptive cruise control with traffic jam assist, plus there are features like traffic sign recognition and driver monitoring.
The H7 also has parking sensors front and rear as well as a surround-view parking camera.
Its safety features all work well without being too distracting or intervening unnecessarily, although its lane-keep can be a little stubborn and the default speed limit warning is ‘0km/h’ over the limit, however, thankfully that can be adjusted.
Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.
The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.
Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.
The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.
The H7 is covered by a seven-year, unlimited-kilometre warranty, as is standard for GWM.
Additionally, the high-voltage battery pack is covered by an eight-year, unlimited-kilometre warrant. GWM also has a five-year roadside assist program, and capped-price servicing for five years.
Servicing costs a total of $2145 over five years, with intervals each 12 months or 10,000km, averaging $429 per service, which isn’t incredibly cheap.
GWM started 2025 with 113 dealerships across Australia, and aims to have 125 by the end of the year.