Audi S3 vs Mercedes-Benz Eqe300

What's the difference?

The updated Audi S3 Sportback is a fun-sized dynamo with impressive outputs and athletic road manners. It’s missing a few premium features, but its compact size paired with a gutsy engine makes it a compelling option for drivers who don’t want to compromise on performance (just space).

The Mercedes-AMG EQE53 SUV has some serious tech inside and will fit the family in style. If you're after the AMG experience, you may be a little disappointed as this model leans heavily towards plush rather than sports-SUV. And it does plush extremely well but it begs the question whether the AMG factor is worth the extra cash.

The S3 Sportback may be a small car, but its S design features, like the stylised blackout grille, matrix LED headlights, and 19-inch alloys with red brake calipers, give it a distinctly athletic and fun-loving vibe. It’s compact, but definitely not diminutive and carries serious road presence. It’s hot hatch meets fun-size.

Inside, the S3 looks fabulous. Integrated ambient lighting, a sharp dashboard treatment and a driver-focused cockpit all lend it a premium feel.

The front seats look properly sporty with their integrated headrests, and the quilted Nappa leather upholstery feels great, especially with the eye-catching red contrast stitching.

As for technology, it’s as high-end as you’d expect with a 10.1-inch touchscreen multimedia display and 12.3-inch digital instrument cluster taking centre stage.

The only drawback? No sunroof. Combined with the black headliner and compact cabin, it can feel a little gloomy at times. Still, it’s a cabin you’ll enjoy spending time in.

We affectionately nicknamed our test EQE53 model the Blue Tic Tac because of its… well, similarity to the mint.

While not uncommon in the EV market, the EQEs pillowy design doesn't exactly scream 'big personality'. However, it does feature some cool features like the massive 22-inch alloy wheels, red brake calipers and the AMG badging at the rear. But that's all that separates it from its non-AMG siblings.

Head inside and it features all of the plush comforts and styling you’d expect from a Merc with some of the best ambient lighting in the business and a sunroof that manages to make the cabin feel airy despite all the black trims. 

Some of those trims, like the synthetic grey panels scattered liberally throughout the cabin, are found in all EQE models and don't reflect the grade level. A trim with better tactility and style would be a point of difference.

The dashboard features three screens in a ginormous panel, which surprisingly doesn’t catch the light but does show fingerprints and every spec of dust on it. Which might annoy you as it's 100 per cent the drawcard for the interior and when it's dirty, it's very obvious.

Although I'm not in love with some design choices, it's still a lovely cabin to spend time in.

Like most hatches, the front row enjoys the most space. While it’s cosy, it never feels cramped. The seats are firm yet comfortable, thanks to their adjustability and expandable under-thigh supports. Access is fairly easy with wide door apertures, though the low seating position might earn a few grunts, especially from taller folks.

Storage up front is well sorted, with a glove box, a small centre console, a dedicated phone cradle and a couple of cup and bottle holders. It’s about what you'd expect for a car this size, but it's enough to keep things tidy.

There are plenty of charging options, with two USB-C ports in each row and a wireless charging pad up front.

The multimedia system is intuitive and easy to use. The touchscreen is responsive, and wireless Apple CarPlay connected without fuss and stayed connected all week. Wireless Android Auto is available, too.

Built-in sat nav is clear, and I love the way directions pull through to the digital instrument panel. The Sonos sound system? Pretty darn good. My son and I had more than one mini-concert on the school run.

As for the rear row, it definitely reminds you this is a small car. At 168cm, I found it on the cramped side of cosy and my husband just laughed when I asked him to try it! The wheel arch also cuts into the door aperture, making access a little awkward. Best to think of it as occasional adult seating. But given the size, that’s no surprise.

Amenities in the back are decent with a couple of map pockets, cup and bottle holders, as well as a fold-down armrest, those USB ports and rear temperature control (but curiously, no fan control). The seats are comfortable enough, but space is limited. Realistically, it’s best suited for two passengers, not three.

Boot space is quite practical. The wide opening and manageable load lip height make it easy to slide items in and out. It offers 325L of space, less than its key rivals, but expands to 1145L with the rear seats folded flat. The handy 40/20/40 split also adds versatility. Under the boot floor, you’ll find a tyre repair kit.

The cabin of the EQE53 offers plenty of head- and legroom for its occupants. Using the armrests is also a civilised affair as there's not fighting for elbow positions!

Access to both rows is (annoyingly) more complicated than it needs to be because of the sidesteps - which are, quite frankly, useless on a car like the EQE. They hit your shins/calves when you're not using them and using them feels silly.

All seats offer a tremendous amount of comfort but the fronts benefit from heat and ventilation functions that keep you relaxed year-round. They extend everywhere you need them to to get into the best seating position.

Storage is excellent throughout the car and in the front there's an extra-deep middle console (it swallows most of my arm), a large centre console that features retractable cupholders and a big shelf underneath for bulky items, like a handbag, or as my mum joked, Saturday night’s takeout and a bottle of wine!

Each door pocket gets a dedicated bottle holder and the rear also gets two retractable cupholders and a pair of map pockets.

The boot has 520L of capacity available which is a good size for the class and the wide boot aperture and level loading space make it easy to slide things in and out. You miss out on underfloor storage in the EQE53 model but the back seat has a 40/20/40 split to open up storage options.

The technology looks daunting but is very user-friendly once you spend some time with it. The main multimedia system is responsive and you can access the menus from the steering wheel controls as well as the touchscreen.

The system has wireless Apple CarPlay and Android Auto and satellite navigation, all of which are easy to use. Charging is good with eight USB-C ports (six up front!) and a wireless charging pad.

Despite having four co-pilots this week, the additional screen in front of the passenger remained mostly unused and ended up being more of a novelty.

The real bugbear has been the air-conditioning system. Despite having a pre-climate function, it takes ages for the car to cool down and my eight-year old struggled in the rear the most. The rear vents just don't seem to pump much out, even on the top speed setting.

Once the system has cooled the cabin, though, it's like a fridge. But until it does... you really notice the 30+ degree days!

The EQE SUV is available in three grade levels and the EQE53 model on test for this review here is the creme de la creme, tucking in under AMG badging, and all that implies. Sitting at $191,900, before option packs or on-road costs, positions the top model in between its high-performing electric rivals, the Audi SQ8 e-tron at $173,090 MSRP and the BMW iX M60 at $228,400 MSRP.

Our test model has the optional 'AMG Dynamic Plus Package', which adds $5691.40 to the price tag but includes a bunch of features AMG-lovers will appreciate. Items like an 'AMG Sound Experience' which gives you three motor soundscapes to choose from, a track pace function, improved motor outputs and a boosted top speed of up to 240km/h.

In terms of technology, the not-so-standard fare includes a seriously cool-looking multimedia display consisting of a 3D Burmester surround sound system and three digital screens covering the width of the dash.

The tech is rounded out by wireless Apple CarPlay and Android Auto, satellite navigation, four-zone climate control, eight USB-C ports, a wireless charging pad and digital radio.

The top model also gets some luxuries like heated and ventilated front seats featuring a three-position memory function, electrically extendable under-thigh support and a 'kinetic' function (think light stretching rather than massage).

The upholstery and trims are a good mix of black Nappa leather on the seats and doors (partial), as well as synthetic suede-like materials on accent panels throughout the car.

Practical items include a hands-free powered tailgate, rain-sensing wipers, keyless entry/start, pre-entry climate, dusk-sensing headlights and a park assist function to help in tricky car spots.

Overall, the EQE53 is fairly well packaged but does miss out on a few luxury extras in the second row, which is noticeable because its rivals cover this area a little better.

The S3 Sportback wears the quattro badge proudly, meaning it’s all-wheel drive and it pairs a tweaked seven-speed automatic transmission with a 2.0-litre turbocharged, four-cylinder petrol engine.

This update brings a bump in performance over the previous model, including the addition of a rear torque splitter. Power is now up to a gutsy 245kW and 420Nm of torque, launching the S3 from 0 - 100km/h in just 4.7 seconds. That’s proper hot hatch territory.

The EQE53 is an AWD and has dual electric motors - one at the front and one at the rear.

Without the optioned AMG Dynamic Plus Package, the motors produce up to 460kW and 950Nm but with the package those outputs jump up to a staggering 505kW and 1000Nm!

That means the 3.7-second 0-100km/h sprint time also improves to 3.5-seconds. Suffice it to say, it's enough to blow your hair back and considering we have no roads in Australia you can really let this thing loose on, it's more than enough power for anyone.

The S3 Sportback has an official combined fuel consumption figure of 7.9L/100km and a 55-litre fuel tank, giving it a theoretical driving range of up to 696km.

Its key rivals hover around similar numbers, so it's right on the mark for the segment. After a mix of long-distance drives and my usual urban errands, my real-world figure came in at 8.0L/100km - very close to the claim, which I’m pretty happy with.

Non-AMG EQE models see decent driving ranges over the 500km mark, but the EQE53 has an official range of up to 485km which again positions it in the middle of its rivals. So, not bad, but a larger range would be welcome as the EQE53 is a comfortable road-tripper!

The EQE53 has a a claimed consumption figure range of 23.0 to 25.6kWh and a lithium-ion battery with a large 90.56kWh capacity.

After a week of open-roading, city-driving and not being shy in using its power, my average has been around 25.5kWh, which is solid for an electric performance SUV.

The EQE53 has a Type 2 CCS charging port which means you can hook it up to the faster DC chargers and it accepts up to 170kW on this type of system meaning it goes from 10-80 per cent in as little as 32 minutes. On an 11kW AC system, expect it to hit 100 per cent after 14.5 hours. 

The S3 Sportback sounds as mean as it looks, and it delivers on that promise with effortless grunt. Acceleration is immediate, with plenty of power on tap when you need it. It’s just fun all around.

The lowered sports suspension and wide tyres do bring some extra noise into the cabin, even at lower speeds. You might find yourself repeating things to rear passengers now and then, but it never feels overwhelming.

Steering and suspension are on the firmer side, so yes, you’ll feel the bumps but the payoff is sharp, responsive handling. Quick lane changes and winding coastal roads are where this car shines.

Visibility is about what you’d expect from a low-slung hot hatch. The pillars don’t obstruct the view, but sitting beside a towering SUV at the lights can make you feel a bit... compact.

Cornering is a strong suit, thanks to the car’s wide stance and AWD system. It feels confidently planted in most conditions. That said, I noticed the occasional wobble through the rear frame on rough sections in heavy rain.

Its compact size makes parking a breeze, especially with the help of multiple sensors. The reversing camera is crisp, but at this price point, the lack of a 360-degree camera view feels like a missed opportunity.

I really wanted the AMG EQE to be crazy-fun like its petrol-powered cousins but while it has the specs to support that wish, it never feels wild.

That's not necessarily a bad thing, just unexpected for an AMG model. The 53 is still one cool customer and its composure on the road is wonderful but it's a model that a grandparent could get into and not feel overwhelmed by. Power is smoothly delivered and when you need to take off, it responds eagerly .

Steering is firm and responsive but it’s the rear axle steering that makes the EQE53 feel nimble in the city or a tight car park despite its bulky size. It corners well, without much roll and you can tackle a winding road at speed with confidence.

The ride comfort is very good with minimal outside noises finding their way inside and the suspension is plush without feeling like you’re floating on top of the road.

The visibility is mostly good but the wide A-pillar is annoyingly in the way for my driving position and I have to duck my head around it to see clearly on roundabouts.

The 360-camera system is top notch but the camera angle turns when you move the steering wheel, which takes some time to get used to. Otherwise, the EQE53 is an easy one to park.

The EQE53 hasn’t been assessed by ANCAP yet but its siblings achieved a maximum five-star safety rating in 2023.

The top model enjoys a long list of safety features, including 10 airbags which is outstanding for a family SUV.

Other systems include blind-spot monitoring, an SOS call button, driver monitoring, safe exit warning, rear occupant alert, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control (with stop/go), park assist, a 360-degree view camera system as well as front and rear parking sensors.

There are two ISOFIX child seat mounts and three top tether anchor points across the second row but two seats will fit best.

None of the safety systems intrude on daily driving either, which is great.

Audi backs the S3 Sportback with a five-year/unlimited kilometre warranty, which is on par with its European rivals. A five-year pre-paid servicing plan is available for $2890 which is cheaper than pay-as-you-go and reasonable for the class.

For those looking to go the extra mile, the 'Audi Advantage' package lets you extend the warranty and capped-price servicing by an additional two years, which represents solid value overall.

Servicing intervals are every 12 months or 15,000km, whichever comes first.

The EQE SUV is offered with a five-year/unlimited km warranty, which is not unusual for its grade level but it has a longer-than-usual battery warranty of up to 10-years or 250,000km.

You can pre-purchase a three-, four- or five-year servicing program. The three-year program costs a flat $2240, while the four-year program costs $3525 and the five-year option costs $4085.

All pricing is pretty competitive for the class but servicing intervals are odd at every 12-months or 25,000km as it's typical to see intervals on EVs at 24 months.