2022 Audi S3 vs 2023 Cupra Formentor

What's the difference?

The moment Audi slaps an 'S' badge on any of its cars, you know you could well be looking at something a bit special. That single S has usually inferred a big jump in performance and an overall much sportier flavour than the Audi 'A' car on it's based on.

And now there’s an all-new Audi A3 coming to showrooms about now, the chance to take a deep dive into the equally new S3 was a no-brainer.

Describing the S3 as an A3 with more of everything sounds a bit trite, but it’s also accurate. And this is not new; Audi is as good as any other carmaker (and better than most) at taking a volume seller, piling on the good gear and letting it loose to appeal to a cashed-up buyer profile.

Available in both Audi’s usual Sedan and Sportback (that’s Audi-speak for a five-door hatch) the new S3 boasts more of everything from engine output, to handling, to luxury and connectivity. No surprises there, it’s pretty rare to hear of a car going backwards in any of those departments. But compared with the A3 – and this is the important bit – the S3 offers more of the attributes that appeal to buyers with more cash to splash.

While much of the car might be new, Audi fans will recognise the 2.0-litre turbocharged engine. It’s been tweaked this time around for more power and, significantly, Australia gets the full-fat, Euro-spec engine, rather than the slightly detuned 'hot-weather' specification we’ve seen in this model in the past.

Other changes over the new A3 include the usual S touches including lower, firmer suspension, bigger wheels and tyres and a more industrial braking package.

Inside, there’s more connectivity and multimedia potential than ever before, and safety has been given a leg-up with the latest driver aids.

The other significant thing about the S3, of course, is that until the even hotter RS3 turns up in showrooms sometime later this year, this car will represent peak A3-platform performance.

Cupra is a new brand under the Volkswagen Group, designed to be a cool, sporty, and youth-focused alternative to the likes of VW and Skoda, as contemporary and disruptive as it comes, and the Formentor we’re testing here treads the delicate ground between the world of hatchbacks and SUVs. 

The VZe spec we’re specifically looking at for this review is even a hybrid with a plug - arguably a concept Australians are barely ready for.

It’s very much a symbol of what’s going on in the car industry at the moment. New names, shapes, and technologies are coming to shake the status quo, and permanently alter the kinds of cars Australians buy.

It’s all well and good to be on the front foot. But does the Formentor VZe make sense in an increasingly crowded marketplace? Read on to see what I found.