2023 Audi RS3 vs 2020 BMW 850I

What's the difference?

After teasing us with the S3, all-wheel-drive version of its A3 sedan and hatch (Sportback in Audi-speak), Audi has finally given us the full-fat, RS3 variant of the same car. Any time you see an `R’ and an `S’ on the badge of an Audi, you know it’s the full nine yards in terms of all-wheel-drive grip and engine performance. And the RS3 is no different.

The power is enormous, the grip prodigious and the attitude is way tougher than any other A3 variant. It’s also well equipped, safe and nicely put together. But is that extra `R’ worth the added price of admission? And is this more Audi A-Series than you really need?

The other question is, given that the S3 is such a resolved package with its own shot of high-performance, do the numbers stack up for the RS3 version? How much is too much?

Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?

To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement. 

A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.

It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).

So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.