Audi RS Q3 vs Rolls-Royce Cullinan

What's the difference?

The Audi RS Q3 Sportback edition 10 years is dynamically brilliant, beautifully finished and surprisingly civilised on day-to-day duty. A polished compact performance package that even in this special 'get-it-while-you-can' guise offers compelling value relative to its direct competitors.

The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

There's a lot going on with the RS Q3's exterior design; a mix of jagged lights, hard character lines, broad haunches and multiple vents surrounding the brand's signature, six-sided grille up front.

The big 21-inch rims fill the arches nicely and the rear features a deep diffuser with fat exhaust finishers poking out either side.

It's a purposeful, macho look and the Sportback edition 10 years is defined by a black package which adds gloss black to the side window trim, front spoiler blade, side blades, rear diffuser and exterior mirrors.

The limited edition is available in two colours, 'Chronos Grey metallic', which is unique to this model and 'Dew Silver matte' which will now be added to the broader RS Q3 colour palette.

Premium performance feels like the dominant theme inside with a typically Audi tech-focused approach including high-quality brushed metal elements, matt carbon inserts and quilted leather trim on the heavily bolstered front seats.

A meticulous attention to detail is obvious and the bottom line is it's all about the driver. A grippy, flat-bottom, leather-trimmed steering wheel looks as good as it feels, sleek screens enhance the racy vibe and the mix of physical and digital controls is sensible.

It is something of an achievement when a team of designers manage to make a facelifted version of a vehicle less ugly, daunting and disappointing than the original.

I thought the first Cullinan, launched five years ago, looked like a London black cab that had been mounted and inseminated by a double-decker bus. Big? Sure? Impressive? Yes. Beautiful? Only if you think Boris Johnson is sexy.

There was a lot of chat at the launch about the changes made for Series II, but in summary they tried to make it look more… like a boat, according to Exterior Design Lead Henry Clarke.

“We don’t look for speedy, overcomplicated lines, we take our inspiration from the luxury world, and it’s often from yachts, it’s that same sense of scale and grandeur, that’s the key to the timelessness of a Rolls-Royce,” he explained.

“We’re not focused on the world of automotive design, and if you look at the Cullinan it has that ethos you think of with a yacht, that strong, vital bow and then everything rearwards, the back of a yacht, has an elegance and grace to it.”

Fair enough, but what I appreciated was that they’ve squared the front end off a bit more, by outlining the grille, adding some gills beneath it and putting in some natty DRLs, and then rounded off the rear a little as well, so that it looks less… awful.

Indeed, after a couple of days of staring at it (and particularly admiring how good it looks in your rear-view mirror when behind you), I did come around to its looks. Certainly a lot more than last time.

And strangers driving past seemed to really like it, because they keep smiling and clapping at me. 

Snug but spacious enough, the RS Q3 Sportback's driver and front passenger are provided with plenty of breathing room without upsetting the intimate, performance car feel. Just be prepared for a bit of head-ducking physical origami when folding yourself into either of the heavily bolstered front seats.

Storage includes door bins with room for bottles, two generous cupholders in the centre console, a lidded tray in front of the gearshift (which doubles as the wireless device charging bay), a storage compartment and owners manual holder under the front seats, a modest glove box and an adjustable front centre armrest with storage compartment.

Given this car measures just over 4.5m end-to-end, a close to 2.7m wheelbase is significant  and rear room is generous given the Q3's overall footprint. Plenty of head and legroom (for me at 183cm) with enough width for three adults on short journeys. A trio of up to teenage kids will be fine.

The back seat is able to slide for extra legroom (and slightly less boot space), while backrest angle is also adjustable.

Storage runs to small bins in the doors, a fold-down centre armrest (with two pop-up cupholders) and storage nets on the back of the front seats. Directional and temperature control in the rear for the ventilation system is a big plus.

Power and connectivity options run to a 12V outlet and two USB sockets in the front (Type A and C), another two Type C sockets in the back and a second 12-volt jack in the boot.

Speaking of which, cargo volume with all seats up is a handy 530 litres, enough to swallow CarsGuide's three-piece luggage set or large pram (the latter with room to spare) and 1400 litres with the 40/20/40 split-folding rear seat lowered.

The loading lip is low, a stainless steel sill protector helps minimise scuffs and scratches and the hands-free power tailgate is welcome.

If you're keen to hook up the boat or horse float the RS Q3 is able to tow a braked trailer up to 1900kg (750kg unbraked), but don't bother looking for a spare of any description, a repair/inflator kit is your only option. Boo...

In terms of being a vehicle you might actually use - and keeping in mind that if you can afford one of these you’ve also got at least a half dozen other choices - every day, the Cullinan is the pick of the Rolls-Royce enclosure.

From the big boot space - 600 litres with the seats up, 1930 litres with them down - and its lovely little Viewing Suite, through the spacious rear relaxing zone to the absurdly comfortable and plush front seats, there’s a sense of grandeur about the whole Cullinan experience.

You can opt for a champagne fridge between those rear seats, if you like, or you can just lie back and stare at the blinking pins of light in your 'Starlight Headliner' and imagine that each one of them represents one of your millions, smiling down at you.

It’s a lovely place to be, in short, and with its super-thick double glazed glass, coated with an acoustic layer on top of that, and carpets thick enough to keep out road noise on their own, it’s also a very pleasantly quiet one.

Value? Price? What are these things you speak of, little plebeian person? Such is the disdain for such things at Rolls-Royce that they wouldn’t even tell us what the Series II is going to cost when it lands in Australia later this year. 

The people who can afford one don’t much care, of course, but for the rest of us, who like to shake our heads and make low, whistling noises, you can bet the price will rise just a little from where it was with the original Cullinan - and that was $705,000 for the basic car, or closer to $795,000 for the sportier, and blacker, Black Badge variant.

In terms of value, it’s hard to grasp that any car could cost that much, but for a Rolls buyer the equation is very different. They don’t need a Rolls, no-one does, but it makes a nice change from buying art works, gold or small countries. 

In terms of features, it has almost too many to mention, but let’s pause on the marvellous massage seats, the bespoke sound system, entirely unique to this case and built by Rolls itself, with incredible levels of detail, the Rolls umbrellas tucked into each door and the very lovely 'Viewing Suite'.

This consists of two pop-up seats in the rear, with a little champagne and canapés table in between, where “you can watch your children play football”.

Try that in Australia, at the rugby league, and you’ll be covered in half-time oranges and abuse spittle in no time. Stick to the polo, perhaps.

The RS Q3 Sportback is powered by a 2.5-litre in-line five-cylinder intercooled turbo-petrol engine sending drive to all four wheels via a seven-speed dual-clutch automatic transmission and Audi's quattro permanent all-wheel drive system based on an electronically-controlled multi-plate clutch pack.

Featuring a cast iron block, alloy head, direct-injection as well as variable intake and exhaust cam adjustment, the (EA855) engine features a special firing order (1-2-4-5-3), the odd number of cylinders producing a signature engine sound and exhaust note reminiscent of the 1980s 'Ur' Quattro.

Peak power is 294kW from 5850-7000rpm and maximum torque is 480Nm delivered across a broad plateau from 1950-5850rpm.

Rolls-Royce has committed to being a fully EV brand by 2030, so it’s a safe bet this Series II Cullinan will be the last one offered with its storming, staunch V12 engine. 

Indeed, Rolls hinted the only reason it hung around in this version is that this is only a mid-life face-lift for the Cullinan, and the car that replaces it will arrive on an entirely new, all-electric platform.

As good as the EV Roller, the Spectre undeniably is, driving this old-school Cullinan with its 6.75-litre twin-turbocharged V12 making the kind of thumping, torque-thick, nothing-is-too-much-trouble acceleration is a hoot.

It’s not loud, but it’s just loud enough that you can enjoy its deep, brassy tones, and it’s got plenty of power in reserve to hurl even this 2.75-tonne machine past lesser vehicles with ease.

There are two Cullinans to choose from, of course, with the base model providing a very pleasant 420kW and 850Nm or the sportier Black Badge version (Rolls calls it the brand’s “alter ego”) with 441kW and 900Nm. 

Audi's official fuel economy number for the RS Q3 on the combined cycle is 8.9L/100km, the 2.5-litre turbo-petrol five-cylinder engine emitting 204g/km of CO2 in the process. Stop-start is standard.

We covered city, suburban and some freeway running on test, returning an (indicated) average of 9.6L/100km. And that's pretty good, given we pushed on enthusiastically on a reasonably regular basis.

The fuel tank requires 63 litres of 98 RON premium unleaded to fill it which translates to a theoretical range of just over 700km, shrinking to around 650km based on our real-world number.

Rolls-Royce claims the Cullinan will provide you with between 16 litres per 100km and 16.8L/100km, but I believe you’d have to drive it quite steadily to achieve even that quite appalling figure.

Twelve cylinders, 2.75 tonnes, you do the math, but it's interesting to note that with a nearly full tank - and we’re talking 100 litres of fuel - my distance to empty was looking like barely more than 500km - that’s an EV-like number.

It still seems counterintuitive when a high-riding SUV is tuned to perform and handle like a low-slung sports car but here we are. And Audi executes this mystifying transformation as expertly as any carmaker in the automotive world.

Audi says the RS Q3 Sportback will blast from 0-100km/h in 4.5 seconds. Anything under 5.0 seconds is properly fast, and there's nothing quite like the deep-throated bellow of a VW Group in-line five to raise the hairs on the back of your neck.

The RS Q3's sport exhaust system is a dual-branch set-up with exhaust flap control, and people of a certain age will instantly imagine themselves matching it with Ari Vatanen, Walter Röhrl and Michèle Mouton on a suburban special stage behind the wheel of a 1980s Group B Sport Quattro rally car (actually, the school drop off at an infinitely more sensible pace).

The car weighs in at a not insubstantial 1775kg, but 480Nm, available all the way from 1950rpm to 5850rpm, means a near instant surge of fierce acceleration is always lurking under your right foot.

And the VW Group is on the pace when it comes to dual-clutch auto transmissions, from Porsche's 'PDK' and VW's 'DSG' to Lambo's 'DCT' and Audi's 'S tronic'.

The RS Q3's seven-speed unit is quick and positive, the wheel-mounted paddles ramping up the engagement factor.

The variable ratio, electrically-assisted steering is capital G Great. Well weighted and precise with reassuring road feel and the Alcantara trimmed wheel is a nice way to access it all.

Suspension is by struts at the front and multi-links (four) at the rear with adaptive dampers on-board.

Despite running on 21-inch rims, shod with high-performance 255/35 Continental PremiumContact 6 rubber, ride comfort is surprisingly good.

Dial in 'Comfort' mode via the 'Drive Select' system and the impact of even substantial bumps is softened off appreciably.

An ideal set-up would be the first 'RS1' short-cut Drive Select button set for Comfort suspension, with throttle, steering and transmission set to maximum attack and the second 'RS2' mode tweaking the suspension to track-day level, too.

Push on through your favourite set of bends and you can feel the electronic wheel-selective torque control system keeping everything under control. This car puts its power down through sweeping sections with fuss-free authority.

The RS-specific menu in the digital instrument cluster provides extra instrumentation in the shape of a power/torque display, G meter and lap timer. Fun!

The brakes are professional grade with big ventilated rotors all around and aluminium fixed calipers at the front.

But beware, the flip side of the RS Q3's quick steering response is a sizeable 11.8m turning circle. Take your time when parking.

The first word that comes to mind when describing the experience of driving a Rolls-Royce the size of a small housing estate is 'intimidating', because it's one of those cars where you take a few deep breaths before setting off (while muttering “please don’t crash it”) and then some sharp intakes of breath the first few times you find cars coming towards you on a narrow road, of which there are many on Ibiza where we were summoned to drive it.

I followed a panicked young man from India who had never driven a Rolls, nor a left-hand-drive car before, and boy, he sure looked intimidated, even if he didn’t ever get above 30km/h.

The incredible thing about the Cullinan, however, is how quickly it relaxes you and how astonishingly light and easy it is to drive. The steering feels almost absurdly light at first, you really can drive it with just one finger, two if you’re feeling cautious, but once you get used to it it just feels very Rolls-Royce.

The whole brand lives on the idea of effortlessness, wafting over the world, and the much-touted 'Magic Carpet Ride', and it really does deliver that sense of ease. You’re almost as relaxed at the wheel as you are in the rear seat (and the massage functions only make you feel more so). 

Speed humps do upset the Cullinan, but only a very little, and you’re aware when the car finds broken surfaces, but only distantly so. It feels like someone is dealing with bumps and imperfections in a far-off-place, perhaps the car’s basement, and it shouldn’t worry you too much.

When traffic annoys you, you can just make it disappear by engaging your whumping V12 engine and making the world go briefly blurry. 

Attempt to throw the Cullinan through sharp bends at speed, however, and it reacts in much the same way you’d expect the cruise ship it somewhat resembles to.

There’s a bit of body roll, but it’s all quite polite and a sense that if you need to drive like that, perhaps you should go and get one of your other cars.

The Black Badge version does feel just a trifle sportier than the base Cullinan but we’re splitting very grey and expensively coiffed hairs here.

The overall experience is one of grand relaxation, imperiousness and a certain touch of superior glee.

The Rolls-Royce Cullinan SUV has not been ANCAP tested, but it feels safe because it’s bigger than a tank. It has eight airbags - driver, front passenger, two curtains, driver side, front passenger side, two rear passenger side), and a full-suite of active-safety tech including Forward Collision Warning and Automatic Emergency Braking. 

Audi Australia covers all the models it sells with a five-year/unlimited km warranty with 24-hour roadside assistance included for the duration. Pretty much cost-of-entry in this part of the market.

Paintwork defects are also covered for five years, and the body is warranted against corrosion (to the point of perforation) for no less than 12 years. Nice.

Service intervals are 12 months/15,000km and capped-price servicing is available, a five-year/75,000km plan for the RS Q3 costing $3580, an annual average of $770. Fairly steep.

An 'Audi Advantage' package is also available, adding an extra two years' worth of warranty, scheduled servicing and roadside assistance (to the end of any existing term) for $3800.

Questions about service intervals and warranties seem to confuse the people at Rolls, as if none of their customers have ever bothered to ask.

Yes, you would think servicing would be free when you’re pushing a $1 million price tag, and that the warranty would be for life, particularly considering the low mileage on these things, but it is, in fact, just a four-year servicing and warranty offer for Australian customers of this vehicle. So that means an unlimited-mileage warranty, including all services, for the first four years (at which point you obviously buy a new one). "Rolls-Royce Motor Cars will offer a service inclusive package but no pricing available yet and this will not be required until the fifth year of ownership."