What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Far from just another mid-size SUV offering, the Lexus RZ bares the burden of much of the Japanese premium brand’s future.
While Lexus has been a trailblazer in the past, offering a wide range of hybrid luxury vehicles before every other brand, it’s a little late to the party with this car; it’s first ground-up electric vehicle.
The question is, has all this extra time given Lexus the luxury of perspective, or is it too little too late for the RZ to make a meaningful impact on the mid-size luxury SUV space? Stick with us as we find out.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
There are sportier EVs out there, there are more tech-savvy EVs out there, but few adhere to the luxury promise quite like the Lexus RZ, particularly at its price point.
It’s this primary characteristic which sets the RZ apart from the pack for me, and while it might not be for every first-time EV adopter, it nails the brief for the existing Lexus buyer while providing a ‘luxurious’ alternative to many of its firmer, sportier and less approachable rivals.