Audi Q5 vs Jaecoo J7

What's the difference?

The new Q5 does a lot right even if it doesn’t feel as resolved from behind the wheel as I had expected.

It catapults one of the oldest premium SUV nameplates into this decade, and all three of its launch powertrain options are great, so you can’t really go wrong.

Each features the smoothness and efficiency of genuine hybrids backed by punchy turbo combustion thrills, while the increase in standard kit across the entire range is notable at a very reasonable price increase.

Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.

It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.

And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Proportionally, the new Q5 is quite a departure from its curvaceous predecessors, thanks to a more chiseled bodyline and stronger flares over its wheelarches. While this makes it the biggest stylistic departure for the Q5 ever, embracing its all-new PPC (Premium Platform Combustion) underpinnings, its stylistic motifs are still somehow very familiar.

The traditional Audi grille is maintained, although has been modernised with a geometric pattern and integrated highlight pieces depending on styling package, and even the light profiles manage to be somewhat familiar despite their twinkly new customisable LED elements and contemporary slimline appearance.

A closer look only makes the car feel more contemporary, with strong contours around its face and bumpers, which were absent from its more plain-looking predecessors.

In addition, the brand tells us the Australian market in particular has one of the highest levels of uptake of large wheels, so it offers a range of designs to choose from on the options list, many of which are on the larger side, despite the standard wheel being 19 inches.

The interior is where the biggest changes are. While Audi interiors have been familiar for the longest time, the new Q5’s interior appointments feel dropped directly out of its Q6 e-tron electric alternative.

The result is a completely re-thought approach to the interior design, which is now dominated by huge touchscreens as well as a collection of contemporary shapes and mouldings that transport the Q5 into the current decade.

Still, elements of familiarity are present. The seats feel like Audi seats, the materials are as you’d expect for the brand and the wheel is backed by familiar switchgear.

Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.

To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.

The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.

Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.

Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.

The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.

One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).

While the interior might feel as modern as they come, it also brings with it some of the pitfalls of contemporary design themes.

The most obvious is the over-reliance on touch panels for controls. The most egregious example is the lack of physical buttons for the climate control, which is interacted with via a permanent part of the touchscreen, but it doesn’t end there.

On top of this, there are capacitive gloss finish panels for the steering wheel controls, and even a capacitive panel in the door to control the mirrors and lights. It all looks swish, but isn’t the best to use compared to just… buttons.

Apple CarPlay worked flawlessly in my time with various versions of the car, and the stock software is fast and crisp. Interestingly the digital instrument cluster is the most plain version of Audi’s usually stellar virtual instruments yet. Without the big animated cluster dials it used to have it feels a bit less fun to look at.

Adjustability and space is great for front passengers, as is the amount of visibility on offer, plus the seats are as comfortable as ever in all grades.

Storage is ample in the cabin, with big bottle holders in the centre console, large pockets in each door, and a halfway decent centre console. The phone charger sits tucked away at the front with the USB-C outlets and a volume dial.

The back seat is less impressive. The Q5 never had the most spacious second row in this mid-sized segment, but it’s disappointing to see this new-generation car hardly improves on the formula. It’s spacious enough for me at 182cm tall behind my own driving position, with enough room for my knees and airspace for my head, but it’s certainly not as spacious as many rivals. In addition, the centre position is compromised by a huge rise in the floor, making it a hard pitch for an adult to sit there.

On the plus side, there’s plenty of amenities with bottle holders in each door, a further two in the drop-down armrest, netted pockets on the backs of the front seats, and an entire third rear climate zone with touch panel temperature control and physical air vents. There’s also two USB-C outlets.

One trade-off for the small second row is a large boot. It measures 520 litres with five seats up, or 1473L with the second row down. It also comes with a few neat things like a net and sliding cover.

Unfortunately, while there’s a small amount of underfloor storage, there’s no spare wheel, with Audi only offering a tyre repair kit.

From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.

The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.

Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare. 

As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.

Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.

Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.

The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.

The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.

The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away. 

For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.

Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.

Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.

The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.

All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.

Here’s where things get interesting. Despite featuring three carryover engine options, the Q5’s big upgrade is the introduction of a hybrid system.

The brand calls this technology MHEV+, which I think is underselling what the system can actually do. Normally a mild hybrid (MHEV) system consists of higher-voltage electrics to assist auxiliary systems and take a small amount of load off the engine, or provide a more robust stop/start system, but this new Audi tech consists of an 18kW/230Nm electric motor placed after the seven-speed transmission that can motivate the entire vehicle under electric power for small periods. It can recapture up to 25kW of energy and is supported by a 1.7kWh battery pack.

The three engine options supported by this include the base TFSI 2.0-litre four-cylinder turbo front-wheel drive (150kW/340Nm), the mid-spec TDI 2.0-litre four-cylinder turbo diesel (150kW/400Nm) exclusively in all-wheel drive, or the SQ5’s 3.0-litre turbo-petrol V6 (270kW/550Nm).

There’s no disappointments here. All powertrains feel up to the task, and for those of you waiting for an all-wheel drive base petrol or a plug-in hybrid, the brand assures us both are on the way soon.

The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.

The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.

The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.

Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.

All engine options are also relatively efficient, although the total fuel reduction from the introduction of this new MHEV+ hybrid technology is surprisingly small. Audi says it saves up to 0.74L/100km and 17g/100km of C02, which doesn’t sound like a lot for a system that can pull the whole car.

Regardless, fuel consumption is 5.7L/100km for the TFSI 2.0L FWD petrol, 5.4L/100km for the TDI 2.0L AWD diesel, or 7.6L/100km for the 3.0-litre petrol V6 SQ5. The emissions are also relatively low for a premium SUV.

The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.

Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.

Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.

As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.

To drive the Q5 is familiar in some ways and less familiar in others. The initial impression is good, with each variant being relatively quiet on the road, offering a nice adjustability and driving position, with great visibility around the car.

The new powertrain options are all a joy to pilot, with all feeling punchy and smooth-shifting through the seven-speed auto. This smoothness is helped along by the introduction of the new MHEV+ tech, which can push the car along at reasonable speeds without needing the engine to assist.

It might not be quite as punchy as some other hybrid systems in terms of overall assist, but it’s certainly better than other systems we’ve seen on the market that barely help with driving or smoothness, and end up being a cynical emissions-saving device. It’s nice to see this tech is a step forward for the brand.

The familiar Q5 driving points are mostly intact, too, with the most notable upgrade being the ride comfort. This car is much more adept at dealing with road imperfections than its predecessor, with a softer suspension response.

This having been said, I expected more from this ground-up new platform. Each version of this Q5 I sampled felt less dynamically engaging than its predecessor. The usually sharp Audi steering tune feels a bit disconnected in this new car, with a little bit too much electrical and software assist, and the suspension, while more comfortable, isn’t as engaging in the corners.

It, too, lends the car a disconnected feeling over undulations and corrugations, giving the new Q5 an overall less resolved feeling from behind the wheel than I would have liked. The previous car was a bit sharp, but at least it was consistent in the way it responded to the road.

The previous car started to feel old towards the end of its run. Previous Audi owners will enjoy how this new car catapults the nameplate into this decade in terms of its cabin ambiance and general demeanour, it would have just been nice to see the consistency return, too.

This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.

The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.

This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.

With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.

Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.

However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.

Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.

The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.

However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.

The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.

Audi continues to offer its fairly standard five-year and unlimited kilometre warranty with five years of roadside assist and this is paired with the option of a five-year service plan.

This costs an additional $3520 ($704 per year) for the 2.0-litre variants, or $3560 ($712 per year) for the 3.0-litre V6-powered SQ5. Servicing is required every 1500km or 12 months.

Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.

Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years. 

Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.