Audi Q3 vs Mercedes-Benz EQ-Class

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

The Mercedes-Benz EQC has been on sale in Australia for a little while now, and aside from the local launch event we haven’t had a chance to spend any quality time with the brand’s first fully electric SUV. Until now.

The EQC 400, as it’s officially known, is the German luxury maker’s first foray into the full-EV landscape, and could arguably be seen as the first true luxury electric SUV on sale in Australia. I mean, yeah, there’s the Jaguar i-Pace, but it has a more premium-sporting intent than the EQC, and the Tesla Model X isn’t aimed at a luxury customer, more so a technologically-minded buyer.

So what’s the Merc EQC like to actually live with? We drove it for a week to find out.