What's the difference?
Update:
We first published this story on 21 November 2018, but the Audi A1 2019 model has still not launched in Australia.
The good news is that the Audi A1 2020 model is due to launch in Australia in October 2019. At the time we’re publishing this update, the company still hasn’t confirmed its plan for the new-generation A1 here.
Stay tuned for our detailed review coverage and all the pricing and specifications information you need to know.
Like a scrawny kid that reappeared after the school summer holidays with stubble, a deeper voice and newly bulging biceps, the second-generation Audi A1 isn’t how you remember it.
Sure, it’s still based on the same underpinnings as a Volkswagen Polo, but it has been designed to appeal to a different market to that car, and also to its predecessor.
This time around, almost 10 years after the original Audi A1 launched, it’s no longer a cute little city car - instead, it’s a compact muscle man, a far more angular and menacing looking little tyke. Still city-sized, but with a far more aggressive stance than the car it replaces.
But is it any good? I travelled to Spain as a guest of Audi Australia to find out.
For a big-name brand crossover, you have to appreciate this car’s restraint.
I mean, have you seen a pair of Beats headphones? I see them all the time, on the bus, at the gym, jogging past me as I sit in traffic…
Point is, the always overly-colourful Dr. Dre-branded creations are themselves wearable marketing beacons, nearly impossible to miss, and that’s how the fans like it.
So, the fact that a few small logos and a pinstripe sticker are the only overtly identifiable ‘Beats’ features on this Polo’s exterior is almost impressive. I think it speaks more to Volkswagen’s restraint.
Will it be enough to convince serial Beats fans, though? Oh, and more importantly, what’s the audio system actually like?
Read on to find out.
The new-generation Audi A1 has gone a long way to appeal to a whole new market of customers, and while it may look more fun than a Mini Cooper to some, it isn’t as fun to drive.
That said, there is no doubt that it will lure younger shoppers in - provided it is priced and specified competitively.
The Beats adds a certain stylish but restrained appeal to the already very smart Polo, but with the ‘Sound and Vision Package’ adding most of the good bits to other Polo variants like the branded 300w sound system for $1100 less, you have to ask yourself if you want to stand out from the crowd a little with the extra aesthetic touches.
As for the car part of the equation it’s a well-priced, practical and slick German small hatch, complete with one of the best multimedia offerings in the segment. However, it is let down slightly by an over-complicated drivetrain and a lacklustre ownership proposition.