What's the difference?
It is highly unusual to drive around in a bed, but that’s what it felt like we were being asked to do with the new and terribly exciting Tesla Model 3 Performance.
Tesla doesn’t do media launches, nor traditional marketing, so everything about this event was predictably peculiar, but when we were told this new car was causing so much excitement that we should pull a sheet over it every time we stopped, to avoid people photographing it, or touching it (“if someone tries, just politely ask them to stop” as we were advised) we hit peak weirdness.
Eventually, they did agree to pull the sheet off one and let us have a look at the most exciting car Tesla has ever made that’s not a Cybertruck.
The Performance is the Model 3 Tesla engineers and designers always wanted to make. Clearly, it was going to be called the 'Ludicrous', because some staff kept stuffing up and calling it that. It’s a shame the name wasn’t used, but at least it still gets an 'Insane' mode.
They really wanted to go all out with the original Performance version, but “a guy called Elon” didn’t want to add all the complexity that required at the time - he was focused on quality issues and ramping up production - but this go around he has let them have their heads, and encouraged them to go hog wild.
That means an entirely new power unit at the rear, staggered 20-inch wheels for sportier turn-in, aerodynamic changes for more downforce and less lift, new seats and the fitting of active dampers to a Model 3 for the first time, to help provide proper, track-ready handling.
We set out into the embrace of the adoring Los Angeles public (truly, no city on Earth boasts so many Tesla owners, they are everywhere) to find out if all the fuss is worth it.
The RAM 2500 from RAM Trucks Australia, which is rated to tow nearly 7.0 tonnes, is designed primarily as a heavy duty towing platform with a huge Cummins turbo-diesel engine, long wheelbase, high kerb weight, exhaust brake and lots of room inside a luxurious cabin.
These 'Australianised' RAM trucks are shipped in a unique export specification direct from Fiat Chrysler Automobile's heavy duty RAM Trucks Saltillo assembly plant in Mexico, re-manufactured in RHD on a bespoke production line in Melbourne and distributed throughout Australia and New Zealand by American Special Vehicles.
ASV is a joint venture between Ateco Automotive and the Walkinshaw Automotive Group (WAG) which also owns Holden Special Vehicles. It is the only RAM Trucks importer in Australia officially sanctioned by FCA, resulting in a unique factory-approved vehicle that meets the company's strict OEM standards and is backed by a full factory warranty and national dealer network.
Put simply, it's as close as you can get to driving a brand new RHD version of this legendary American pick-up off FCA's Mexico assembly line, and offers a compelling solution for those with something really big to tow.
The Model 3 Performance is one of those cars that’s undeniably impressive in almost every way, and hugely fast in absolutely every way, and yet can somehow still leave you feeling slightly cold. Or at least damp with fear sweat.
It’s not my kind of sports car, but if you love speed, and EVs, and Tesla, you’re gong to think it’s the Queen Bee’s knees.
Publishers: Please place the following in BOLD after the verdict:
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The RAM 2500 Laramie 4x4 is designed primarily as an extreme duty tow vehicle, and in that role it excels. So if you've got something really big to tow like a multi-axle caravan, horse float, boat trailer or other type of trailer up to 7.0 tonnes, you'd be hard pressed to find a more effortless and luxurious way to move it than with one of these jiggers.
Tesla’s design folks waxed long and loud about how they’d finally been able to visually lift and separate this Performance Model 3 from the basic one and they point to the new front and rear fascias, more aggressive styling, aerodynamic flicks, integrated cooling ducts, rear diffuser and carbon-fibre spoiler, which are there not only to look good, but to to “optimise lift balance and high-speed stability”.
Now, I’ll grant you it’s better than a normal Model 3, and that we were regularly approached by excited Tesla fans asking “is this the NEW PERFORMANCE OH MY GOD I WANT ONE NOW?!?"
But honestly, I still think it’s a bit subtle, and that includes the strange little 'Performance' sticker/badge on the rear, which does look a lot like the Ludicrous symbol that Elon loves, from the awful movie Spaceballs, but Tesla staff insist it’s not, nor is it Plaid.
Clearly, the design tweaks are there for a reason, and train spotters will note the differences immediately, but it’s still just not the most exciting car to look at, nor is it anywhere near as exciting to behold as it is to drive.
With a granite-crushing 3577kg kerb weight (by comparison Ford's top-shelf Ranger Wildtrak dual cab ute is 'only' 2250kg) the RAM 2500's architecture is tailor-made for heavy towing with a massive ladder frame chassis and expansive 3797mm wheelbase (Ranger 3220mm) providing rock-solid towing stability.
Front and rear suspension is via multi-link coil-sprung live axles (LSD rear), with four wheel disc brakes inside 18 x 8.0-inch polished alloy wheels and Michelin LT265/70R18E all-purpose tyres. Plus there's a full size spare.
ASV prefers to use the word 're-manufacture' rather than 'conversion' when describing its extensive body-off-frame RHD engineering process. We can vouch for that, having inspected the company's ISO quality-certified Melbourne production line, which turns out about 40 vehicles a month and employs 28 full-time staff in a dedicated factory right next door to HSV in Clayton. The end result is OEM standards in parts supply, engineering quality, standard of finish and driving performance.
Inside, the big news is the new seats. Tesla was happy to admit the pews fitted to the previous Performance just weren’t up to the job of holding humans in place when applying so much G force.
The new 'Sport Seats' feature enhanced side cushioning and side bolsters for better lateral support during dynamic driving. And they can also be heated and ventilated.
Elsewhere, there’s some carbon-fibre trim on top of the dash, with a Tesla-first weave pattern to further help the Performance stand out within the Model 3 line-up.
Other than that, it’s pretty standard Tesla sedan, which will be familiar if you’ve ever caught an Uber in Los Angeles. Spartan, minimalist, slightly cheap-feeling.
As for the practicality of the tech, I'm still against the giant 15-inch tablet-style touchscreen, for everything, the replacement of an indicator stalk with buttons and not having a speedo right in front of your eyes, where you need it.
The RAM 2500's payload capacity of 913kg might seem conservative compared to smaller dual cab utes with one-tonne payloads, but drill down further into its huge tow ratings and that 913kg (say 5-6 occupants and all their gear) looks mighty impressive.
Why? Because on a 50mm ball it can tow up to 3500kg with a full payload (7990kg gross combined mass), on a 70mm ball it can tow up to 4500kg with a full payload (8990kg GCM) and with a gooseneck and ring connection (aka pintle) it can tow up to 6989kg – and still with a full payload. That's a whopping 11,479kg GCM or just under 11.5 tonnes. Try doing that with a one-tonne ute!
The heart of this power giant is a Cummins 6.7 litre inline six cylinder turbo-diesel with 276kW at 2800rpm and a towering 1084Nm of torque at only 1600rpm.
The big cargo box, which is protected by a spray-in bedliner, is 511mm deep with a load floor that's 1939mm long and 1687mm wide with 1295mm between the wheel arches. That means it can take a standard 1160mm x 1160mm pallet, or a couple of dirt bikes with the tailgate up and heaps of room left for your gear and tools.
The cabin offers numerous storage options with bottle holders and twin storage pockets in the front doors, a huge centre console (which pivots into an upright position to serve as the centre seat backrest when required) with internal storage and three more cup/bottle holders, twin glove box compartments, rear door storage pockets, a central floor-mounted twin bottle holder and deep in-floor storage bins hidden under the carpet mats on either side. The rear seat can also be quickly reconfigured into a convenient flat-floored cargo area when required.
Tesla says the price for the Model 3 Performance will be "starting at" $80,900, plus on-road costs. There's no word on whether there will be different spec levels and the company does not like answering questions or providing information.
What we also know about Tesla is that the price quoted could move down, or up, at any time, quite randomly, so if phrases like "residual value" or "depreciation" are of interest to you, it can be a challenging brand.
That side swipe aside, this sounds like astonishingly good value for this much performance from your Model 3 Performance. A Hyundai Ioniq 5 N would give it run for fun and involvement, if not brand fans, but it's $111,000, while a Porsche Taycan kicks off at $164,000 (it is a lot more car for the money, but it might struggle to keep up with this Tesla, at least in base model form).
In terms of equipment, it's pretty much standard Model 3 fare, other than the fast bits and a spot of carbon here and there.
You get 'Autopilot' included, of course, but you can't use all of its 'Full Self Driving functionality' on Australian roads. Not yet, anyway.
ASV offers a choice of 2500 and 3500 (larger GVM) models, with the 2500 attracting the vast majority of local sales as it has a higher peak tow rating and can be driven with a standard driver's licence.
Our test vehicle was the RAM 2500 Laramie Dual Cab 4x4 which starts at $139,500. That's a lot of money but not unreasonable when compared to the $120,000-plus you'll pay for Toyota's local towing hero, the 200 Series Land Cruiser in premium Sahara spec, with 'only' a 3.5 tonne tow rating.
The ASV RAM is supplied in top-shelf Laramie grade which includes a sumptuous six-seater leather interior with more features than you could ask for. These include all the usuals like multimedia interface, dual-zone climate control, sunroof, sliding rear window and power everything, plus some not-so-usuals like remote starting using the key-fob (great on cold mornings before you leave the house), a high-mount cargo camera to keep an eye on your payload, a heated steering wheel and power adjustable pedals to name a few on a very long list.
Further proof of its intended role in life is a seven-pin wiring harness, heavy duty receiver hitch and electric trailer brake control. In simple terms, it's fully loaded.
If you’ve ever driven the previous Model 3 Performance you’ll know that it could well have come with Space X badging (arguably Elon’s more impressive engineering achievement), because it really did thrust rather than accelerate.
But this time the engineers wanted to go all out. Customers appreciated the incremental performance they got from the last Model 3 Performance version, but they told Tesla they wanted more.
With many enthusiasts among Tesla's engineering and development team, they looked to unlock the performance potential of the platform.
So, that meant a whole lot more madness and torque thump. It comes from a new Performance 4DU, an all-new drive unit - featuring an entirely new rear motor that uses bar-winding technology - unlocking 22 per cent more continuous power, 32 per cent more peak power and 16 per cent higher peak torque delivery.
Overall figures are 380kW and 740Nm, but looking at them written down, they seem big, yet not as big as they feel in this car, as it’s shoving you from a standing start to 100km/h in three seconds flat.
It feels faster. Sick-making fast, even.
The heart of this power giant is a Cummins 6.7 litre inline six cylinder turbo-diesel with 276kW at 2800rpm and - most importantly in this context – a towering 1084Nm of torque at only 1600rpm. It's also equipped with a very effective exhaust brake with a choice of settings.
Chrysler's equally robust and well-proven (68RFE) six-speed automatic transmission with driver-adaptive shifting is purpose-built for extreme duty. The 4x4 drivetrain features a dual-range Borg Warner transfer case with electronic shift-on-the-fly control and a 2.64:1 low range reduction, which with the 3.42:1 final drive results in a 29.2:1 crawl ratio. Ideal for towing a heavy load out of a rugged worksite or a campground turned boggy by overnight rain.
Despite being heavier and gruntier, Tesla claims the new Performance Model 3 manages to be more efficient than the one it replaces, albeit delivering just a two per cent reduction in energy consumption. Claimed energy usage is 16.7 kWh/100km.
Tesla claims a total range of 528km on the WLTP, which is obviously going to drop if you drive it the way its makers clearly intended.
Using a Tesla Supercharger, you can add 228km in 15 minutes and... that's all Tesla will tell us. There are no official figures available for how long a full charge takes, on either a Tesla charge or a home wallbox of your own.
We conducted two tests based on fuel bowser and trip meter readings. The first, which mostly comprised heavy towing, resulted in 20.14L/100km compared to 16.6 on its instrument display. The second was a mix of city, suburban and highway driving with no towing which returned 15.08 litres/100km compared to 14.0 displayed.
Very occasionally, one drives a car that makes the human body feel inadequate to the task. I would have worried that I’m getting old, that my body is simply too flubby and my brain too broken, to cope with the kind of wild acceleration and brutal g-forces the Model 3 Performance delivers.
But, fortunately, I had a videographer in the passenger seat, a much younger man who loves fast cars, and he kept threatening to vomit when I drove it hard, too.
I’ve driven quite a few cars that you can use make your passenger sick, or hurt their necks - one obvious competitor in the shape of a Porsche Taycan Turbo S comes to mind - but it’s very rare that a vehicle is so intense it can make you, the driver, feel bilious.
Yes, you do bring this on yourself, by choosing to push this Performance anywhere near its limits through particularly sharp and intestine-shaped roads like the canyons outside Malibu Tesla chose to launch it on.
On longer, sweeping bends it was far more of a joy, and less physically punishing, but in the tight stuff it often felt like corners were being thrown at you, as if you were driving behind the Millennium Falcon and being pulled along in its wake.
The brakes, special new sporting ones with track-ready pads, were up to the task, even though it often felt like they couldn’t possibly pull you up from the speeds you were doing.
And yes, it was entirely my fault that the very first time I even gently prodded the throttle and it launched me ahead past a California Highway Patrol officer, that was my fault too. Three minutes into the drive, holding an American fine, I had already deduced that perhaps this car was too fast for my own good.
But lots of EVs are fast in a straight line, you’re really comparing the length and depth of your “oooophhh” sounds at this point, but where this one succeeds is by being a lot better in the handling and ride and cornering departments than most.
Tesla’s stated goal with this car was to move beyond straight-line speed, to become more than a one-trick pony, and to do that it’s given the Performance a stiffer structure overall and updated the springs and stabiliser bars.
Aerodynamic changes have reduced drag by five per cent, delivered a 36 per cent lift reduction, and a 55 per cent improvement in front-to-rear lift balance.
Tesla’s own, in-house version of adaptive dampers, not an option but included in every Performance, work with the car’s 'Vehicle Dynamics Controller' through its various modes - 'Insane' and 'Track' being the most… ludicrous - to immediately respond to driver inputs.
The Performance rides well on LA’s awful concrete freeways but feels absolutely nailed down when you attack even a bumpy driver’s road.
This version also has a lot more power going to the rear wheels, to help it feel more sports-car playful and to fire out of bends the way an enthusiast’s car should. And make no mistake, I met them, the people behind this car are serious driving enthusiasts (although they demur, slightly, on whether their boss is one).
Track mode will allow some serious adjustability, drifting ability and fun, so the kind of people who want to hurl around a racing circuit in silence will love it.
Perhaps the only let downs are that it still feels a bit austere inside, just not very special, and that the steering is just a bit digital, soft and uninvolving, compared to the cars they clearly benchmarked against - BMWs and Porsches.
The strong whiff of leather is a nice way to start each journey. The full-length side steps and grab handles are required for every climb in and out of the elevated cabin which provides a commanding view of the world, even though the outer edges of its vast bonnet and front mudguards disappear from view.
The front seats are wide and comfortable with good lateral support and rear seat passengers have generous head, shoulder and legroom as you would expect. Although it feels huge when you first climb aboard, the RAM starts to shrink around you the more you drive it, aided by front and rear parking sensors and a reversing camera for tight parking situations (which is most of the time).
Its height of 1974mm (Ranger 1848mm) will still clear most undercover car parks (usually 2100mm limit) and its 2009mm width is only 150mm wider than a Ranger, so it will also fit within most car parking spaces. The biggest parking handicap is its oil tanker-like 6030mm length which is 675mm longer than the Ranger, so you need plenty of room for reversing.
On the highway it has a remarkably quiet cabin environment thanks to substantial ASV-added sound insulation, low wind noise and minimal tyre roar.
Ride quality when empty is generally good, although you do notice the firmness of the heavy duty spring rates over larger bumps. Acceleration is spirited, too, with an unbridled 1084Nm shoving you in the back and the steering is nicely weighted and relatively direct for an old-school steering box set-up.
The quartet of disc brakes, though, do not have the bite relative to pedal effort one might expect. ASV engineers claim it's the result of pad compounds which have to withstand the heat of up to 7.0 tonne towing loads, so they tend to be relatively hard.
On the highway it has a remarkably quiet cabin environment thanks to substantial ASV-added sound insulation, low wind noise and minimal tyre roar. At 100km/h with no payload, the 6.7 litre Cummins barely ticked over at 1400rpm and that hardly changed when we hooked up a dual axle New Age Caravan with a 3270kg tare weight.
Given that was less than half of its peak towing capacity, the big RAM barely noticed it was there. The engine's massive 1084Nm of torque at only 1600rpm was most impressive on long gradual climbs, allowing the truck and caravan combo to squash each hill in top gear with minimal throttle.
Each time you ease off the accelerator, too, the exhaust brake provides more than enough retardation (and Kenworth sound effects) to ensure you rarely need to push the brake pedal. And when you do, the electric trailer brake control provides powerful and sure-footed stopping power. The door mirrors were also wide enough to see along each side of the van and approaching rear traffic.
Tesla provided no information about safety for the Performance Model but it is assumed it will be unchanged from a standard Model 3.
Aside from Autopilot that means auto emergency braking, lane keep aids, and instead of blind-spot monitoring, it gets the surround radar view and blind-spot cameras when you indicate.
The latest Model 3 has an additional centre airbag for a total of seven, as well as additional bolstering where the doors meet the body in response to requirements in its American home market.
It should be able to carry its maximum five-star ANCAP safety rating, which the original version achieved in 2019.
Currently no ANCAP rating but ASV subjected one to a full frontal barrier crash under Australian Design Rule 69/00 which it passed, thereby becoming the first locally converted (oops, re-manufactured) vehicle to be crash tested.
It's loaded with passive and active safety features including driver and front passenger airbags, front seat-mounted side airbags and front and rear side curtain airbags, electronic stability control, front and rear parking sensors, tyre pressure monitoring display and reversing camera. The rear seat has three headrests and three lap-sash belts plus anchorage points to secure up to three child seats.
Again, we've been asked to assume the Performance will come with Tesla's standard four-year/80,000km warranty and roadside assistance. And that the battery and drive unit will fall under an eight-year/192,000km warranty, whichever comes first.
Tesla says it monitors its cars to ascertain when they need servicing, and so it is based on a case-by-case situation. Every 12 months/20,000km is recommended for a general check-up, and includes tyre rotation.
Wiper blades, brake fluid and cabin air filters need replacement every two years while the air-con service is every six years.
Of course, there are no oil changes, filters or spark plugs to replace, and even brake pad wear is less than on an ICE vehicle because of the regenerative braking system. Although it will likely be higher in the Performance variant.
RAM Trucks Australia provides a three year/100,000km warranty plus national Roadside Assistance for the duration of the warranty period.
Service intervals of six months/12,000km whichever comes first. ASV has a 30-strong Australian dealership network providing full sales and after-sales service.