Smart #1 Reviews

Prompted by this week’s announcement of an MG ute, here are some of today’s most egregious examples of new cars or latest models that might have their founders confounded, dazed or confused. And before firing off missives our way, we are not judging any of the listed vehicles’ merits; indeed, we admire their makers’ gumption and self-belief. Good for them!

Motor shows are officially back in Australia, and it's all because of electric cars.The Sydney International EV motor show is returning this October to the ICC Sydney, proving the EV show wasn’t just a flash in the pan.The organiser of the show, Ray Evans, said they are expecting about 40,000 visitors to come through the gates over three days.“The exceptional response has proven that Australians are hungry for EV knowledge and options," said Evans."This year we're delivering exactly what the market wants - hands-on experiences with over 100 vehicles, test drives, daily sessions and a New Model Stage.”The show will give potential customers a chance to get up close and personal with some of the newest names in the EV game.Brands such as Farizon, Lotus, Polestar, Smart, Volvo, XPeng and Zeekr will have current and coming models on display.Volvo Australia boss Stephen Connor said the company is committed to a fully electric future."This year we have already introduced three new all-electric models to Australia, and to date our all-electric lineup equates to 40 per cent of our total volume," said Connor.Volvo will have the new ES90 electric sedan on display at the show. Attendees can also check out the $1.2m Rolls-Royce Spectre EV.Some experts have predicted Australian EV sales to balloon to between 15 and 19 per cent next year, according to the show organisers. Currently EV sales only make up about 7.7 per cent of new car sales through the first eight months of this year.The show runs from October 31 to November 2nd and tickets start from $35.00 and are available now from Ticketmaster.

Smart relaunched in Australia last year with two electric SUV offerings and it’s soon set to introduce a third which will be the brand’s biggest car yet.The Smart #5 was globally unveiled in Australia last August and it has now been approved for local sale.According to local government approval documents, it reveals the #5 has been approved for sale in a total of six different trim levels. These include Pro, Pro+, Premium+, Pulse+, Edition and Brabus.At this stage it’s unclear if all of these variants will be offered locally.The entry-level Pro variant is powered by a single 250kW electric motor, the Pro+ and Premium+ are powered by a single 267kW electric motor, the Pulse+ and Edition feature dual electric motors with a total system output of 432kW, and the flagship Brabus has a dual-electric motor setup with a total system output of 475kW.The approval documents don’t reveal what battery pack the #5 will have locally, though globally it’s offered with either a 75kWh or 100kWh battery pack. The latter offers up to 740km of range, according to lenient CLTC testing.Other information revealed in the approval documents include the tare mass varies between 2200kg and 2378kg, depending on the trim level. Braked towing capacity is 1600kg across the range and unbraked towing capacity is 750kg.Depending on the trim, the #5 comes with 19-, 20- or 21-inch alloy wheels.This car measures in at 4695mm long, 1920mm wide and 1705mm tall with a 2900mm wheelbase. This is around the same size as a Tesla Model Y.According to Smart, there are 34 storage compartments in the car, as well as up to 1530L of boot space and a 72L frunk.At this stage Smart hasn’t disclosed standard specifications for the local #5 line-up.Globally there is a 10.3-inch digital instrument cluster, two 13-inch touchscreens and a 25.6-inch head-up display, interior ambient lighting and a 20-speaker Sennheiser sound system available.When the #5 was revealed last year it was earmarked for a local launch around mid-2025. It's now set to arrive either in late 2025 or early 2026.

It’s EOFY time again!

There are more and more Chinese car brands entering the Australian new car market seemingly every day.

In 2025 branding means way more than a hot iron mark scorched into a steer’s backside.It’s about a brand’s personality, reputation and your interactions with it. What it says about you. What it delivers. How it makes you feel. A visual identity, a design style… and a million other things.   And there are automotive brands in the Australian new-car market that have strategically built solid brand equity over many decades.Current market leader, Toyota began dipping its corporate toe into global export waters by shipping cars here in the late 1950s. And other Japanese makers like Honda, Mazda and Nissan followed it in conquering initial hesitancy by steadily investing in strong retail networks, pushing product improvement and focusing on a positive customer experience.Ford has built its global brand around everything from the Model T and its revolutionary assembly line to pumped up muscle cars and victory at Le Mans. While here it embedded itself in the local landscape via a manufacturing presence spanning close to a century and regular victory at Mount Panorama.And more recently, relative newcomers like Hyundai and Kia have moved rapidly from cheap and (mostly) cheerful to innovators that repositioned the concept of value and quality in the local market.All of which led to large pockets of ‘rusted on’ brand loyalty. The concept of ‘Ford and Holden families’ started to diminish from the moment the latter departed the scene in 2020 (if not before), but Toyota’s reputation for value, durability and affordable ownership has seen it maintain a legion of never-say-die fans.Same for Ford, Mazda, Mitsubishi and others. But I'd argue a turning point was when, after an initial false start through a private importer in 2013, MG set up as a direct subsidiary in 2017.Great Wall had landed as the first Chinese car brand in the Aussie market in 2009, but MG 2.0 was different. Even if its ‘Since 1924’ positioning stretched credulity, its products were better than expected and pricing was ultra sharp.Sharp enough to encourage budget-focused new-car buyers, even used-car prospects, to give the brand a go.With the introduction of new-generation products in the early 2020s sales took off like a rocket, and it’s here that my ‘That’s a good idea’ theory kicks in.I reckon executives at rival Chinese car brands, keeping an eye on MG’s increasing success Down Under, all had the same ‘good idea’ at the same time. Namely, let’s get into Australia and grab a piece of that action. Hence the subsequent arrival of Chery in 2023, itself a factory-backed restart after an initial import-distribution arrangement broke down back in 2011. Followed by the flood gates opening, with BYD, Deepal, Geely, a ramped up GWM, JAC, LDV, Leapmotor, Smart, Jaecoo, XPeng and Zeekr all jumping in with Aion, Avatar, Jetour, Lynk & Co, Skyworth and others waiting in the wings.Doesn’t matter which category you’re talking about - white goods, sporting equipment, hi-fi - if one fresh competitor enters a mature market, it’s likely to be met with reluctance, even contempt by existing brand loyalists.But if near enough to 20 newcomers blaze into market at the same time, clearly something seismic is going on and it feels like you’d be missing a trick if you didn’t at least investigate the rapidly changing competitive landscape.Give them the benefit of 20/20 hindsight as well as a time machine and it’s not certain all the new brands above would currently be making an Aussie entrance.But multiple triggers have been pulled with retail network deals done, head office staff recruited, parts warehousing set up, service and sales training completed and marketing campaigns launched. So, in a mature market, early movers like MG, Chery and GWM have the advantage and more recent arrivals will need to find a way to win over buyers… fast. And it’s a fair bet the ever-impactful lever marked price will be pulled on a regular basis.Some of the newcomers as well as more than a few existing legacy brands will be forced into a price war. Like it or not, loyalty comes under pressure when the incentive is enticing enough and with a cut-price cage fight likely to take place sooner rather than later not everyone will leave the octagon alive.Stand by for new-car buyers tempted en masse into ‘unbeatable deals’ that mean brand loyalties will be stretched beyond breaking point. The shake out from this looming war of attrition will be huge. 

Smart Automobile, now a joint-venture between Mercedes-Benz and China's Geely, has launched a new Brabus performance version of its upcoming #5 mid-size EV SUV.

The rapid and seemingly unstoppable expansion of Chinese carmakers is something to behold.But is it too far-fetched to think all cars will be Chinese within the next 20 years? Or is it naive not to see it as a strong possibility?For a long time I’ve thought the emergence of new Chinese cars in Australia and globally was the natural progression of the car industry. New brands morph from alternative fledgling brands to mature and established ones. We saw this with Japanese brands such as Toyota, Mazda, Mitsubishi and Nissan which gained popularity in the 1960s and ’70s before becoming established go-to brands in the 1980s and ’90s as they fought homegrown heroes Ford and Holden for space in Australia's driveways. And it stayed that way until the first decade of the 2000s ticked over.Holden and Ford’s ranges and sales shrank giving way to the Koreans who filled the gap with Hyundai and Kia which have climbed high into the top 10 thanks to an excellent range of SUVs and EVs.They’re now marching towards the only brands that stand in their way - Mitsubishi, Ford, Mazda and Toyota - which, by the way, have about three EVs between them.And given another five years Kia and Hyundai may have been able to topple Toyota from number one. But it might be too late for that. The presence of a large and fast-growing force is creating major uncertainty for the established brands in the Australian market - the rise and rise of Chinese brands. At the end of 2024 there were 12 Chinese brands operating in Australia and this year we’re expecting at least another seven to arrive. To put that in perspective we currently have a total of 50 car brands in Australia and nine are Japanese. By the end of 2025 the Chinese tally could easily be 20 brands or 30 per cent of Australia's brand make up.Several Chinese brands have been in Australia for years and have already done the hard yards. It took MG a couple of attempts to find a foothold but it was the seventh best-selling brand in 2024, while GWM came in at 10th. LDV is further down but still sold more than 16,000 vehicles here last year.The newer Chinese arrivals show huge promise with most of them offering affordable electric vehicles and plug-in hybrids when the established brands have only a handful among them, usually at higher prices.BYD, Zeekr, Leapmotor, Geely, Deepal, XPeng, Smart, JAC, Aion, Chery and Jaecoo will spend 2025 launching a multitude of new vehicles here. BYD will be one to watch having sold more cars here last year than Mercedes-Benz and it will likely enter the top 10 best sellers next year. Geely, which is the ‘Volkswagen of China’ in terms of its size and how many brands it owns, is another to watch.Chinese car manufacturers' speed of production, the development of new platforms and technology, the low cost of batteries, availability of electronics and the breakthroughs being made in charging systems, plus the sheer amount of money and Chinese government support behind them make competition almost impossible for many other brands.It’s almost certain that some established brands will bow out of Australia, unable to compete with Chinese brands. It’s also feasible that within the next decade more than half the Australian market could be made up of Chinese brands. And surely some Chinese brands won’t be able to cut it here and leave, too.Who could survive? Well, time has shown that even the mighty like Holden have fallen if they don’t make the cars people want to buy. The sheer brute force of Chinese brands being able to offer what people want quickly and at a low price, and at an always improving tech level could be too difficult for many other brands to fight off.In an extreme scenario this could lead to a 100 per cent Chinese brand market within 15 years. Sounds far fetched? Well they’re a third of the way there already.  

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