Tesla Model Y News
Trap that can finish Ford, Tesla and others
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By Byron Mathioudakis · 24 Aug 2026
It ultimately helped end Holden, and the same can happen with an alarmingly high number of other prominent car brands.We’re talking about the over-reliance on one single model in Australia.It is the ‘eggs all in one basket’ that leaves sales and financials vulnerable when the inevitable happens – a popular model starts to run out of steam with consumers.Factors include newer competition, ageing models and external outside forces like spiking oil prices and evolving buyer tastes.Here, then, are some of Australia’s most vulnerable brands due to the over-dependence on one model line.Geely’s ‘Gen-Z geek’ sub-brand has struck a chord with Australians thanks to the strikingly styled 7X, and deservedly so.However, did you know there are two other, older Zeekr models sitting beside it on the showroom floor? A smaller SUV known as the X and a large people mover badged 009.Combined, they make up just 6.4 per cent of Zeekr’s year-to-date (YTD) sales, while the 7X takes the lion’s share at an incredible 93.4 per cent. Let’s hope the latter keeps the momentum up.Tesla’s Model 3 may have opened the floodgates for electric vehicles (EVs) in Australia since arriving in mid 2019, but it has now been subsumed by the larger SUV offshoot, the Model Y.The YTD sales data tells the story, with the 3’s sales tumbling 18.4 per cent to 3326 units, while the Y’s tally – supercharged by the new three-row L version – has now breached the 25,000 mark.That puts the hunchbacked SUV at 88.3 per cent of total Tesla sales, with the sedan taking the remaining 11.7 per cent.But with no S, X or ute to provide support, the Model Y is vulnerable against an unrelenting tide of mid-sized EV SUV alternatives, like the Zeekr 7X.From nowhere, the cheapest Jaecoo from Chery’s Land Rover-aping sub-brand, the J5, is responsible for more than two-thirds of all volume.This leaves three other models, the J7, J8 and Omoda 9, to fight over the crumbs.Isuzu hasn’t developed its own passenger car since the early 1990s, electing to concentrate on utes and trucks instead.The D-Max is responsible for 63 per cent of all Isuzu Ute sales YTD. It sits fourth after the Ranger, HiLux and Shark 6 on the charts.The other 37 per cent belongs to the M-UX SUV version of the ute, and that currently occupies third place amongst large SUVs behind the Ford Everest and Prado.This country sure loves a body-on-frame three-row wagon.But both Isuzus are diesel-only powered, meaning that, with no hybrid or EV in sight for Australia, Isuzu Ute faces steep fines due to the New Vehicle Efficiency Standard (NVES) carbon tax.And that’s just going to increase annually in severity, which will really hurt Isuzu Ute, unless it pulls something out of the hat, and fast.Australia’s top-selling vehicle since 2023, the Ranger is responsible for some 62.3 per cent of Ford’s total volume YTD.Combined with its Everest SUV offshoot, that jumps to a staggering 88.7 per cent. Given there are seven other distinct models squabbling over the remaining 11.3 per cent, that's a worry.The next most popular Ford YTD is the Transit Custom van at just three per cent, followed by the Mustang at 2.8 per cent, F-150 at 2.45 per cent, Transit Cargo at 1.9 per cent, Tourneo people mover at 0.5 per cent and Mustang Mach-E at 0.33 per cent.But storm clouds are in the air for the Blue Oval’s popular ute-based duo, with both Ranger and Everest sales down this year, thanks to fierce competition from new rivals including the BYD Shark 6 plug-in hybrid electric vehicle (PHEV).While a Ranger PHEV does exist, it costs too much and delivers too little by comparison, meaning the vast majority of volume belongs to the diesel versions.That’s a lot of NVES fines Ford is facing, unless the incoming Bronco PHEV SUV and other future EVs grow the brand's share of the total market without cannibalising Ranger and Everest.With demand for the latest Vitara tanking, the Swift hybrid struggling and the Fronx floundering, it’s been the Jimny small 4WD that has kept Suzuki humming along, accounting for 56.6 per cent of all volume YTD.Likewise, the Defender attracts the most business for Land Rover in Australia, taking 54.1 per cent of all orders YTD.The Haval Jolion small SUV has performed the heavy lifting for GWM YTD, at 53.9 per cent of total sales, as has the X-Trail for Nissan, at 53 per cent.Australia’s continuous number one since 2003, Toyota boasts several high-volume models, including the RAV4, Prado, Corolla, HiAce, Camry and Yaris Cross.Yet even the brand’s most popular vehicle – the HiLux – only makes up 23.6 per cent of the company’s total sales YTD.Similarly, BYD’s top performer, the Sealion 7, is at 25 per cent, Kia’s biggest crowd-pleaser, the Sportage, is at 23.1 per cent and this country’s favourite Mazda, the CX-5, is at 26.4 per cent.The smaller the percentage, the higher the chances are your brand will weather any storm. Sadly, the writing was on the wall long before Australia's Own started to see its sales slide.Holden’s downfall is largely down to its over-reliance on one model. It was always the way, right back even before the Kingswood years.Here's the most telling stat. Australia’s best-seller for 15 years in a row from 1996 until 2011, sales of the Commodore crashed to just 50 position in 2019.That was following the disaster that was replacing the rear-drive VF series made in Australia with the smaller, front-wheel drive-based Opel Insignia out of Germany as the ZB series. This happened as a result of Holden’s manufacturing shutdown in 2017.The latter bombed so hard that it was cancelled in December of 2019, with Holden effectively over by the following February.
Tesla Model Y L's stunning start exposed
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By Tim Gibson · 12 Aug 2026
Tesla’s electric six-seater SUV has had a smashing start to life in Australia, but last month was its best sales return yet. The Model Y L registered 2429 sales in July, which is more than standard five-seat Model Y (2215), claiming the second-best selling EV for the month.The BYD Sealion 7 was the only EV that sold more units than the Model Y L last month. This was the first time Tesla has offered a sales split for its Model Y and Model Y L variants, providing an insight how successful its three-row SUV has been. The Model Y L launched earlier this year as a bigger, three-row six-seater variant of the standard Model Y mid-size SUV.It launched with great anticipation following significant interest and demand in other global markets. It starts from $74,900, before on-road costs, representing a $6000 increase on the all-wheel drive long-range variant ($68,900), making it the second-most expensive model in the lineup.The Model Y L uses the standard AWD Model Y's dual electric motor set-up, producing 378kW and 493Nm, paired with a 78kWh battery offering 681km (WLTP) of driving range. Electric car sales are booming in Australia and the Model Y L joined at just the right time to take full advantage.The Tesla Model Y was already the best-selling EV in Australia, but a six-seater variant has opened up an increased buyer appeal. Its success in Australia is mirrored by its popularity in other markets such as China and South Korea. The Model Y L is a comparatively cheap electric three-row SUV in Australia, with the Hyundai Ioniq 9 and Kia EV9 both around the $100,000 mark.Tesla commented on the success of the Model Y L in June, when the Model Y was the best-selling car in Australia.“The Model Y L has resonated strongly with families, capturing a significant share of Model Y sales and reinforcing its position as a standout choice in the segment,” a spokesperson said.“These results reflect growing customer confidence in Tesla, from loyal owners and to those experiencing electric for the first time.”
Toyota is surging again in Australia
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By Tim Gibson · 05 Aug 2026
Australians are still buying cars in greater quantity than ever before, despite tough economic conditions.The new vehicle market recorded its strongest ever July result off the back of the same feat in June. Toyota has had a resurgent month up against its Chinese challengers BYD and Chery, led by its new-generation RAV4 SUV. Electric car sales are also showing no signs of slowing down in Australia, accounting for more than one-in-five cars sold. Chinese brands are becoming a staple high up the sales charts in Australia, with many budget-focused models continuing to drive sales. Toyota achieved 20,409 registrations for July, more than double what BYD managed.The Japanese juggernaut has taken out the top-two spots for July with its RAV4 family SUV and HiLux ute.The RAV4 has shot up the sale charts to take out pole position, with 5564 units, wrestling back against early supply issues plaguing the new version of the hugely popular family model. Plug-in hybrid variants of the RAV4 have received some serious attention from buyers, accounting for nearly 40 per cent of the SUV's total sales.Toyota's HiLux ute was not far behind, boasting 4721 units and overtaking the Ford Ranger (4042) in July. The brand also experienced its best month in 2026 for its Land Cruiser Prado and 300 Series 4WDs.Fully-electric cars represented more than one-fifth of all sales in July, with rising fuel prices continuing to influence buyer choices.The Tesla Model Y registered another month as the best-selling EV in Australia, with 4644 units in July between its five- (2215) and six-seater (2429) variants according to EV Council data. BYD’s Sealion 7 mid-size SUV was another strong performer, with 2548 examples sold last month, keeping its tag as the brand’s best-selling model for another month.The Geely EX5 (2034) made another appearance in the top 10 best sellers, followed by the Zeekr 7X (1892). The Chery Tiggo 4 (2156) small SUV has continued its run as one of the best-selling small SUVs, holding off competition from the Hyundai Kona (2096) and Mazda CX-5 (1836).BYD held onto second position in the overall sales standings for July (7857), despite a noticeable drop-off from June. In addition to the Sealion 7, its Shark 6 plug-in hybrid ute registered another confident registration figure, with 1216 units, along with the Atto 2 small SUV (1214).Chery, Geely, GWM and MG all made the top 10 best-selling brands for the month.
Tesla addresses EV depreciation fears
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By Tim Gibson · 14 Jul 2026
Tesla is trying to provide better value for Model Y and Model 3 drivers in Australia.The brand has introduced guaranteed future value loans for new cars.This allows prospective buyers to lock in a guaranteed minimum future value to reduce monthly repayments.Customers can choose to pay a predetermined amount to keep the car or upgrade to a new model at the end of the loan period.Tesla said this will minimise the unexpected depreciation usually attached when selling a previously new car.New cars depreciate by a significant portion of the purchase price over the first few years of ownership, generally, and EVs have attracted a higher rate of depreciation than other cars.Tesla said that by deferring a portion of the car’s cost to the guaranteed future value, monthly payments will be cheaper than traditional loans.The car must be well looked after and comply with wear and tear guidelines, as well as meet the agreed kilometre usage in order to be eligible for the deal.Car leasing company Driva is facilitating the scheme, with the initiative being extended to rideshare later this month.The Tesla Model Y SUV and Model 3 sedan are both eligible for the deal.The Model Y starts from $58,900, before on-road costs, with prices ranging up to $89,400 for the Performance grade.Meanwhile, the Model 3 starts from $54,900, but the top grade costs a minimum of $80,900.The Model Y was the best-selling car in Australia in June, producing the best sales month since the Holden Commodore in the early 2000s.Tesla introduced a six-seater variant of the SUV earlier this year, the Model Y L, which it said has been a strong seller.Electric vehicles sales continue to increase in Australia in light of their increased affordability and skyrocketing fuel prices.
The best-selling EVs in Australia revealed
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By Tom White · 08 Jul 2026
Electric cars are finally having their mainstream moment in Australia, and now make up over 16 per cent of Australia’s new car market.Sales have significantly jumped year-on-year, helped along by a much wider availability of more affordable models, but also an unprecedented fuel crisis, which has made the cost of running a petrol- or diesel-powered vehicle front of mind for many.This surge of new options has also seen the list of top-selling electric cars undergo a significant re-shuffle, with new brands featuring heavily.Tesla notably takes the crown for the best selling EV in Australia for the first half of 2026, with its Model Y achieving 20,396 total registrations according to Electric Vehicle Council data. This is due to an eyebrow-raising 8072 unit tally in June thanks to a literal boatload of cars arriving.Next down the charts is BYD with its smash-hit Sealion 7 mid-size SUV. The Sealion 7, which is a key rival to the Model Y, can be had at a more keen $54,990 price-point with similar specs to the Tesla that starts from $58,900 before on-roads.Alongside the plug-in hybrid Shark 6, the Sealion 7 is a major part of BYD’s success story in Australia over the past year.The next two players down compete at the entry-level to their respective segments.Geely’s EX5 clocked up 6756 registrations in the first half of 2026, a quiet achiever in an extremely competitive part of the market. While it goes into battle against a range of rivals in the $40,000 price bracket, it has more than doubled the sales of its closest rival, the previously-popular BYD Atto 3, and it sold 20 times the volume of the similar Leapmotor C10.Below the EX5 is the Jaecoo J5. While this model is now available with petrol power, it is the EV version that has been on sale longer and managed to secure fourth position for the first half of the year, racking up 6113 units.This is no doubt largely thanks to the electric version’s extremely keen $36,990 before on-roads price-tag and generous dimensions for a small SUV, making it the sweet spot for many first time EV adopters. It also undercuts the Atto 3 and Leapmotor B10, and has good visibility in the market thanks to Omoda Jaecoo’s rapidly expanding dealer network.Rounding out the top five electric cars in Australia for the first half of 2026 is the Zeekr 7X. A smash hit for Geely’s premium arm. The 7X stands out for its radical design and strong specs at a generous price point (from $57,900 before on-roads). As a result, the brand tells us that it is attracting not only aspirational buyers, but also buyers who were previously driving BMWs and Mercedes-Benzes.Previous top-sellers, the Model 3 and BYD Atto 3, have now dropped out of the top five, amassing a little over 3000 sales each. Kia’s also-popular EV5 mid-size and EV3 SUVs fell short of the list with less than 3000 sales each.All of the electric cars in the top five for the first half of the year were built in China, with the exception of the Performance grade of the Tesla Model Y (which would account for only a small proportion of its sales), showing the country’s leadership in the electric car space.Mainstream brands are struggling on the EV front, with cars like the Toyota bZ4X mid-size SUV amassing just 1718 sales. Volkswagen is in a similar position, with its similar ID.4 amassing just 1183 sales.Even MG, which was the original Chinese-backed success story in Australia, has tumbled down the charts. Its MG4 hatch has lost hundreds of sales year-on-year. Its S5 and S6 electric SUVs are struggling to compete with newer players, amassing just 1713 and 647 sales respectively.The share of EV sales in the Australian market will inevitably grow as tough new emissions laws start to shape the line-ups of most brands.
This car is the biggest hit since Commodore
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By Tim Gibson · 08 Jul 2026
The Tesla Model Y has just had its biggest sales month in Australia, and it has put it among the best sellers of all time, including the legendary Holden Commodore.The Model Y achieved 8072 sales in June 2026.Its sales have almost doubled year-on-year, up 95.5 per cent, with nearly 10,000 more than what it achieved in the whole of 2025. Tesla’s most popular model eclipsed the sales results of the Ford Ranger and Toyota HiLux by more than 2000 units in June. It is also the first fully electric car to top the sales charts in a single month.The Ranger and HiLux ute duo usually comfortably sit at the top of the charts in Australia each month, but the Model Y has shot ahead of them.It’s not just established players the Model Y is taking down. It’s even chasing the records of heroes past. The Holden Commodore was one of Australia’s most popular models ever, and by the late 90s and early 2000s was reaching its peak with the VT, VX and VY versions.It achieved more than 9000 sales in a month on three separate occasions between 1998 and 2000.It peaked with 9667 sales in October 2002. Model Y sales could continue to rise in Australia due to soaring fuel prices and emissions regulations. The Model Y has led the way for EVs for some time in Australia, and it continues to bat away hugely popular alternatives like the Zeekr 7X.The ongoing Iran war and fuel price increases have no doubt impacted its increased popularity in Australia, along with many other EVs. This sales increase has also coincided with the arrival of the Model Y L six-seater, which the brand said "capturing a significant share" of sales. Tesla usually delivers every vehicle that is shipped to Australia that month, but something the shipping cycles don't lie-u to the same amount every month, which can result in unusually low or high results in any particular month.Tesla sold about around 2000 units less of the Model Y in April 2026 than it did the previous month, which Tesla Australia said was down to the delivery cycles of the vehicles. The brand said it has been able to satisfy increasing demand through the production capability of the Shanghai Gigafactory.
Tesla's record-setting result revealed
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By Dom Tripolone · 02 Jul 2026
Tesla has reasserted itself as the electric car king of Australia.The American EV maker sold 8670 vehicles in June, its biggest month ever, according to data released by the Electric Vehicle Council. It was so big that it beat the previous best month, which was May, by 26 per cent.It will be in the running to beat all other carmakers in June except for Toyota.Leading the charge was the Model Y SUV, which recorded 8072 of those sales. This will likely make it the best-selling vehicle in the nation when the full sales data gets released tomorrow, as no vehicle in recent memory has hit that figure.The Model 3 sedan chipped in with roughly 600 sales in June.Tesla has asserted its dominance as the premier electric vehicle brand in the country, with a total of 23,588 sales through the first six months. This is equal to a 66 per cent increase through June.Electric vehicle sales have experienced strong growth this year, especially since the Iran war and the resulting high fuel prices.What makes Tesla’s June result even more impressive is that fuel prices across the country had moderated and were effectively back to normal by the end of the month.Tesla has a healthy supply pipeline, with the brand’s local website quoting delivery times for the standard Model Y in July to August. The three-row Model Y L appears to be more in demand with expected delivery times between August and September. The more niche five-seat Model Y Performance won’t land in your driveway until September or October if ordered today.Tesla would be one of the main beneficiaries of the federal government’s Fringe Benefits Tax (FBT) exemption for electric vehicles.This FBT exemption allows buyers to pay for the vehicle pre-tax and to side-step the 47 per cent FBT rate.The tax break has been a huge hit, with the scheme costing more than 10 times what the government had forecasted. There were calls for the scheme to be axed to help alleviate the predicted budget deficit, and it is perceived to help a greater proportion of well-off Australians.The federal government announced earlier this year it would be walking back the plan, with it to end by March, 2029.
Real world EV efficiency test results
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By Tim Gibson · 19 Jun 2026
Driving range is the biggest talking point with electric cars. Range anxiety remains a prevalent road block to potential EV buyers, despite ever-increasing claimed figures.Figures are measured using many different testing cycles, which all have varying degrees of perceived accuracy. The Worldwide Harmonised Light Vehicles Test Procedure (WLTP) is viewed as the most accurate standard available.Its testing figures often come in noticeably lower than the older New European Driving Cycle (NEDC) and the even more generous China Light-Duty Vehicle Test Cycle (CLTC). As much as these systems do their best to mirror real-world driving, they can never be truly accurate because of the different ways people use their cars.The Australian Automobile Association’s Real-World Testing Program has done the ground work to see just how accurate these figures are when they are put to the test on the roads. The testing was completed in Victoria, with each vehicle travelling a route of 93km.We’ve compiled the most- and least-accurate EV driving ranges, according to what is reported and what they actually did on the road.The figures used for this data are the quoted Australian Design Rules figures used for sales approval.Brands base these figures on the various testing standards, and this means the difference in accuracy between reported and actual figures may not be as dramatic as portrayed by the raw numbers. This is particularly apparent for Chinese brands that register a more lenient testing method (NEDC) than other brands, which represents an exaggerated difference compared to real-world figures than what WLTP would show. Topping the list for the most inaccurate figure is the 2023 MG4 all-wheel drive hatchback. The quoted figure for this car is 405km, but it was more than 100km off that calculated in the real world. It only managed 281km, which was a 31 per cent difference. The MG4 has a WLTP range of 350km, making it a less egregious roughly 19 per cent inaccuracy. The theme of Chinese brands continues down the list, with three of the other four cars in the top five all being made by BYD. The BYD Seal sedan has a claimed driving range of 650km, but in the real world it only reached 488km, resulting in a 25 per cent decrease, but that dropped to 14 per cent based on WLTP figures. BYD’s Dolphin hatchback had a 24 per cent drop-off on its ADR figure of 410km, only capable of travelling 313km, but that was only an eight per cent decrease based on WLTP. The Kia EV6 mid-size SUV registered an eight per cent shortfall on its WLTP figure, travelling 484km instead of 528km. Kia's EV5, EV6 and EV9 SUVs also represent 11 per cent shortfalls on their WLTP range figures. The BYD Atto 3 small SUV was also in the top five and had a 20 per cent shortfall on its ADR figure of 410km, only reaching 328km. That was only a 5 per cent decrease based on its WLTP figure. Finally, the Tesla Model 3 had a 14 per cent drop off on what was expected based on WLTP numbers. The Kia EV5 is joined by the Tesla Model Y, with ADR and WLTP figures only representing a three per cent difference at the other end of the scale.The BYD Sealion 7 is one of the more dramatic examples of the inaccuracy of the NEDC system. Its 17 per cent shortfall based on NEDC standards is reduced to just three per cent when based on WLTP. While this data demonstrates how EVs perform in real life, it also provides important insight into how differing testing standards can dramatically alter driving range expectations. WLTP figures remain the most accurate mainstream testing regime, with NEDC and CLTC testing exaggerating potential driving range.
How China is cornering the market
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By Tom White · 05 Jun 2026
For the first time in Australia, electric cars are outselling diesel ones in what appears to be a major turning point for the Australian market.The latest data, compiled from both the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council, shows registrations of electric cars have more than doubled year-on-year, and now account for just under 20 per cent of Australia’s new car market.This is the culmination of multiple factors, including an influx of affordable Chinese models as the country’s behemoth manufacturers seek export markets to flee tough local conditions, and Australia’s new vehicle efficiency standards (NVES) heavily incentivise lower-emissions models, either to avoid fines or rack up credits.On top of this, skyrocketing fuel prices have clearly made many Australians think twice about committing to another combustion car, and the prospect of government incentives ending further down the track as outlined in the latest federal budget has no doubt only bolstered the latest figures.Digging into the data and one thing becomes obvious - amongst the 10 best-selling EVs, all of them were built in China. In what should come as a warning to legacy automakers yet to embrace “China Speed” as part of their business model in our market, even the most successful models from Tesla and Kia are built in China.This trend looks to continue, with Mazda the next brand to introduce Chinese joint-venture models via the Mazda 6e sedan and CX-6e SUV, both of which use Changan platforms. The Japanese giant will no doubt be betting heavily on these two models to reduce its market-leading projected fine under the new NVES rules.Nissan will also begin to introduce its array of successful-in-China Dongfeng-based models in the coming years, with Suzuki, Toyota and Volkswagen potentially being left behind as they continue to source cars from more traditional manufacturing locations like Japan, Thailand and Europe.May in particular was a bumper one, not just for market leader Tesla, but also for keen newcomers Jaecoo and Geely. BYD dominates nearly half of the top-10 charts, including the Atto 2 and Atto 1, which both arrived in 2026.EV Sales May 2026The year-to-date numbers paint a slightly different, but overall familiar story, with the Model Y managing to maintain its lead over the Sealion 7.Some year-to-date surprises include Geely’s EX5 rising to third place and Jaecoo’s aggressively-priced J5 has largely captured the entry-level EV space.Zeekr has had a huge year off the back of the launch of its 7X as it keeps up with its big order bank, and Kia has managed to hold onto 9th place with its relatively popular EV5.The Tesla Model 3 is in seventh place and is the only sedan on the list.EV sales year-to-date 2026It is hard to say what this chart will look like by the end of 2026, although the complete and ongoing re-shuffle of Australia’s favourite cars looks to continue. One thing is for sure though, China has the market well and truly cornered on fully electric cars in Australia.
Australia's 10 most popular EVs
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By Tim Gibson · 04 Jun 2026
The electric vehicle revolution is in full swing after another standout month in Australia. There were 21,303 EVs sold in May 2026, as they continue to take hold at the expense of petrol- and diesel-powered cars. SUVs remain the dominant player in the electric segment, accounting for nine of the 10 best sellers.Tesla’s smashing May performance was headlined by 5605 sales for its Model Y SUV, cementing its position as the leading EV in Australia.The Model Y also claimed the title for the best-selling car in Australia last month. The Jaecoo J5 EV had its best month on sale since it hit Aussie showrooms at the start of this year, selling 2126 units, up from less than 700 in April. This makes the J5 the best-selling small SUV in the country currently, even outselling its closely related and cheaper petrol sibling, the Chery Tiggo 4. The Geely EX5 also surged up the sales charts, achieving 1814 sales, while the BYD Sealion 7 experienced another bumper month, with 1538 sales. The Zeekr 7X rounds out the top five following a continued solid performance since its introduction late last year. BYD’s budget EV trio the Atto 3, Atto 2 and Atto 1 shifted more than 2000 units between them.The BYD Seal (580) is the only non-SUV on this list.Every car in the top 10 selling EVs for May is primarily built in China, with none coming from legacy brands. Some of the other EVs to miss out on a top 10 spot include the MG4 as well as Kia's EV3 and EV5 duo.Top selling electric cars May 2026