Proton Satria News

Industry figures released this week show the real boom in the market has been in four-cylinder cars valued at less than $25,000.Known as the light car segment, sales in the division are up 22.7 per cent for the year to date on last year, while the large car segment is down the same figure. Last month light cars were up by 31.4 per cent on August last year.Federal Chamber of Automotive Industries chief executive Peter Sturrock says this trend has increased over the past couple of years, with a recent acceleration put down to high petrol prices."Well, quite simply because they are more fuel efficient, small and less expensive to purchase in the first place and they're less expensive to run," Sturrock says.A total of 10,806 light cars were sold last month and 77,650 sold this year, which is 14,346 more than last year. Leading the line-up is the Toyota Yaris, with a starting price of $14,990, which recorded 2673 sales in August, taking the total to 18,064 for the year to date.Added to this figure are the remaining 304 Echos that Toyota has sold this year, before the nameplate was changed to be consistent with the Yaris badging used in Europe.Hyundai's small Getz, named Australia's Best Small Car for 2005 by Australia's auto clubs, has also achieved an increase in sales, with 1738 models sold last month, and 13,863 for the year, an 18.4 per cent improvement over the same period last year.Getz prices start at $13,990 and stretch to $18,380. The cheapest car on the market, the Holden Barina, starting at $13,490, has the third highest sales for the segment, with 1091 sales in August and 9567 for the year to date.The Barina is followed by the Suzuki Swift, Honda Jazz and Kia Rio, all recording between 5500 and 6800 sales each for the year-to-date and just under 100 sales in August.Sturrock says while fuel prices are contributing to a shift to these cars, good value at a low price is also converting buyers."The small cars now are very well equipped," he says. "Some years ago they were the basic models, but now they're well equipped with safety and anti-theft, occupant protection, airbags and ABS, and they often have Electronic Stability Control."Features in this segment on cars such as the Yaris and Getz include front airbags, an MP3 compatible CD system, airconditioning, power windows, central locking and ABS. Some even come with Electronic Brakeforce Distribution and anti-skid technology.Holden's Barina offers airconditioning as standard, a feature that has to be bought as an option in the $34,990 base model VE Commodore Omega. The Hyundai Getz also offers a five-year/130,000km warranty.Toyota spokesman, Mike Breen, says this segment also offers a good alternative to second-hand cars."With the options that you can get on a brand new car, plus the new car warranty, it's quite appealing, especially to younger people," he says. And it seems a wide variety of buyers are purchasing these light cars, from students through to families and retirees.Hyundai spokesman Richard Power says its small cars, the Getz and Accent, are finding a market among a variety of drivers."We get quite a few young people buying it as their first new car and there's loyalty from senior motorists, who don't need a big car any more and are very attracted by the long warranty," he says. Overall, the car market has dropped by 3.4per cent on last year, with 642,383 vehicles sold, a decrease of 22,513 vehicles. August was also down from 2005 by 4516 vehicles.In the small car segment, sales are up 3 per cent year-to-date, with the Toyota Corolla the segment leader with 4147 sales in August and 31,705 Corollas sold this year. But small car sales also experienced a slight drop last month, down 1.3 per cent or 244 vehicles.Sturrock says that although the large car segment is down by 26,461 vehicles, it is still an important part of the market."It has reduced over time from what it was to where it is today," he says. "But it's still about 25 per cent of the passenger car market. You see very strong interest in the new Holden Commodore and the new Toyota Camry, there's been an excellent reaction."WHAT'S SELLINGToyota Yaris 18,368Hyundai Getz 13,863Holden Barina 9567Suzuki Swift 6703Honda Jazz 5936Kia Rio 5579Ford Fiesta 4407Mazda2 3934Hyundai Accent 3593Mitsubishi Colt 1516VW Polo 1337Peugoet 206 1071Citroen C3 486Proton Savvy 357smart fortwo 326Renault Clio 173Citroen C2 139smart forfour 132Fiat Punto 113Daihatsu Sirion 40Proton Satria 9Suzuki Ignis 1*Source: VFacts (light car sales 2006 to end August)Note: Yaris sales includes 304 Echo salesTHE CHEAPIESHolden Barina from $13,490Hyundai Getz from $13,990Proton Savvy from $13,990Toyota Yaris from $14,990Hyundai Accent from $15,990Mitsubishi Colt from $15,990Suzuki Swift from $15,990Ford Fiesta from $15,990Honda Jazz from $15,990Kia Rio from $15,990Mazda2 from $16,335Peugeot 206 from $16,990VW Polo from $16,990

They show the Satria Neo, a compact hatch that will be in Australia in November with a sub-$20,000 price tag.The original Satria was a hero car for the Malaysian company and won plenty of friends as a GTi sporty in Australia.The style of the newcomer is very similar, which is why Proton has kept the name, but it has a funkier edge and the company is promising much better quality.It comes on the back of the breakthrough Gen.2 five-door hatch and the baby Savvy, which is just starting to arrive in local showrooms.Proton has only revealed bare details on the Satria Neo, which is powered by its in-house Campro four-cylinder engine and has suspension developed by Lotus, the British sports car and engineering company which it owns.

1. What is the background to Proton Cars? "The company was started by the Malaysian Prime Minister, Dr Mahathir Mohamad, in 1986 as part of the country's industrialization plan. "These days the shift is changing from affordable Malaysian motoring to a global plan. The company has nine models and produces 190,000 cars a year, and is also the owner of Lotus in Britain." 2. What makes a Proton different? "It's exceptional, class leading ride and handling. And value for money. So it's a combination of those two things." 3. How big is Proton in Australia? "We're only a small player, operating below the radar, however our five-year plan will establish us as a niche player competing with mostly European brands. "We currently only sell 2100 cars a year but we plan to lift that to 12,000 by 2010. This year we are aiming for 3990." 4. How does such a small operator get noticed in such a huge business? "The key is to spend our limited marketing budget in the key target areas for our vehicles. We're not trying to be all things to all people." 5. What about your current model lineup? "It is limited but expanding. We currently compete in two segments, however we plan to capitalise on the growing small and light segments. "Our models are the Jumbuck ute, which is totally unique in Australia and selling around 1200 a year, only limited by supply from Malaysia. We also have the Gen.2, which is Proton's first total in-house project and is manufactured in an all-new factory north of Kuala Lumpur. "We are now also introducing the Savvy baby car and will have a replacement for the Satria in the third quarter of this year. The Savvy is a five-door hatch, best suited to city use, and it's unique selling point is the ride and handling with exceptional fuel economy. The economy is 5.7 litres/100 kilometres, combined. We also think it looks pretty good." 6. Proton has been linked to both Mitsubishi and Volkswagen at times, what is the current situation? "Proton has just signed a Memorandum of Understanding with Mitsubishi to share technical expertise and platforms for future model development. In return, Proton will supply a Malaysian vendor base and manufacturing facilities within the Asean group of nations for Mitsubishi. "The Volkswagen deal has changed slightly and will now only involve technical and training assistance, and in return Proton will assist VW with Malaysian distribution and a dealer network. Terms could not be agreed on the finer details of the original plan, which was platform sharing and joint manufacturing with Volkswagen taking a majority stake in the company. "The new Mitsubishi deal takes the company full circle as Proton started its life as a re-assembler of Mitsubishi vehicles."

The baby-car world was dominated by a single star through the 1990s.The Hyundai Excel was the benchmark for every rival – on price, style and sales – until the death of the Korean king led to a fundamental shift in the noughties.Now the lightweight division is split down the middle and there are two separate contests: one powered by price, the other by class. In the price group are people buying their first new car, usually on a tight budget with less emphasis on features, and the class group wants a compact car for city work or as a second vehicle in the family garage.The bargain-basement contenders are battling in the sub-$15,000 range, just as they did when the Excel was the pacemaker, while the starting price for seriously good babies is close to $17,000 and can run to well beyond $20,000.Toyota changed the game last year when it decided to lob its baby Echo with a sub-$15,000 bottom line including power steering and airconditioning.Although the price has crept up to $14,790, it is still the sales leader. In the first quarter of this year Echo grabbed more than 20 per cent of light-car sales, reflecting the strength of the Toyota brand...despite the design being five years old.Hyundai is still playing the price game with the boxy little Getz. It's second to the Echo in the price fight and leading the Korean contenders against a line-up which includes a broad range of imports, including the Holden-badged but Opel-designed Barina.At the top end of the business, the Japanese really are on top. The classy Mazda2 and Honda Jazz set the standard for shoppers with plenty of cash to splash, even if Ford has arrived – far too late after the loss of its top-selling Korean-made Festiva – with a European Fiesta which is the light star of 2004.The $14,490 starting price for the Fiesta is going to create plenty of action in Ford showrooms, because the blue-oval baby is a good drive and well designed. But buyers will still have to add $2000 for airconditioning – a crippling extra in such a price-sensitive arena.But that's typical of the light-car class.There is always something new, always a price leader and a class champion, and they're all elbowing for space in a bargain basement that introduces many people to their first new car.This is how the Cars Guide team rates them:1. MAZDA2Lowdown: Five-door hatch with 1.5-litre four-cylinder engine producing 82kW and priced from $17,490.Verdict: Another direct hit by MazdaPlus: Quality and comfortMinus: Pricey for the sizeRating: 18/20The baby Mazda is one of the stars of the Japanese company's product-driven comeback.Mazda battled through the 1990s with outdated and cost-down cars that were a poor reflection of the brand's traditional strengths, but when it got serious – with Ford funding – it cranked out the classy Mazda6, RX-8 and Mazda3.The smallest of the crop is the Mazda2, but it has the condensed strengths from the same design team and gene pool.That means it looks good, drives well and is built to class-leader quality.2. HONDA JAZZLowdown: Five-door hatch with 1.3-litre (61kW) or 1.5-litre (81kW) four-cylinder engine, priced from $15,990Verdict: Stylish and practical but harsh ridePlus: Good looks, versatile cabinMinus: Bouncy rideRating: 17/20The Jazz outsold the Mazda2 by 1280 in the first four months of 2004, and that comes down to price and funky looks.It's really a 21st-century Civic, as compact as the original and just as trendy for young buyers.Honda was smart to start with a 1.3-litre motor below $16,000, but doesn't scrimp on the cabin. It's comfortable for four and the seats fold to carry almost any load.People who want the best go straight to the punchy VTi-S with all the fruit for $22,490.3. FORD FIESTALowdown: Three-door and five-door hatch powered by a 74kW 1.6-litre four-cylinder engine, from $14,490Verdict: Perky and enjoyablePlus: Goes well, roomy insideMinus: Cheap-ish plastics, finishRating: 16/20Ford went backwards with the Ka, which didn't have the space or automatic to compete, but it now has the right sales ingredients.The Fiesta is a star in Europe and way better than the long-dead Festiva, a Korean version of the previous Mazda 121.It drives well, has plenty of space and is good value, thanks partly to the strength of the Australian dollar.The Fiesta just edges the Toyota Echo and the Hyundai Getz out of the final medal spot in the light-car class.HYUNDAI GETZ 16/20Price: From $13,490Engines: 1.3-litre (60kW) and 1.5-litre (74kW)Body styles: Three-door hatch and five-door hatchNot an Excel, but still packed with Hyundai strengths.TOYOTA ECHO 16/20Price: From $14,740Engines: 1.3-litre (63kW) and 1.5-litre (80kW)Body styles: Three-door hatch and five-door sedan.Shows age inside, but Toyota has done well to keep the price sharp.HOLDEN BARINA 16/20Price: From $15,990Engines: 1.4-litre (66kW) and 1.8-litre (92kW)Body styles: Three-door and five-doorLooks good and drives well, with bonus deal adding appeal. CITROEN C3 14/20Price: From $19,990Engines: 1.4-litre (57kW) and 1.6-litre (83kW)Body styles: Five-door hatchOne of the funkiest babies on sale in Australia. The engine is dozy and there are some quality niggles.RENAULT CLIO 14/20Price: From $19,990Engines: 1.4-litre (72kW), 1.6-litre (79kW) and 2.0-litre (124kW)Body styles: sedan and hatchNot as trendy as the bigger Megane with the J.Lo rump, but still a solid effort from the French brand.VOLKSWAGEN POLO 14/20Price: From $19,990Engines: 1.4-litre (55kW)Body styles: hatchToo costly by far. The Polo is a nice car but smaller than many rivals, and Volkswagen doesn't do enough in Australia to compensate.PEUGEOT 206 13/20Price: From $19,990Engines: 1.4-litre, 1.6-litre (80kW) and 1.8-litre (100kW and 130kW)Body styles: hatchLIKE the C3, the Peugeot is too much and too little. The price is too high and the cabin too cramped.SMART FORTWO 13/20Price: From $21,900Engines: 0.7-litre (45kW)Body styles: Two-door coupeThe smallest and trendiest of the light cars is a phonebox-on-wheels that will only be bought by the trendiest shoppers.DAEWOO KALOS 12/20Price: From $14,990Engines: 1.5-litre (62kW)Body styles: Three-door hatch, five-door sedanA good Korean effort – compact and good-looking but trails in refinement and design.MITSUBISHI MIRAGE 12/20Price: From $15,990Engines: 1.5-litre (69kW)Body styles: Three-door hatchMitsubishi has kept the price competitive, the body is still stylish, and there is potential to add some Evo-style body bits.DAIHATSU SIRION 10/20Price: From $13,250Engines: 1.0-litre (40kW)Body styles: Five-door hatchbackThe Sirion is the best of the Daihatsu contenders, with a roomy cabin and passable power, but it is let down by the driving experience.DAIHATSU YRV 10/20Price: From $15,990Engines: 1.5-litre (40kW)Body styles: Five-door hatchThe funk leader in the D-brand line-up shows what's missing from the mix, with clunky controls and sub-standard driving dynamics.KIA RIO 9/20Price: From $14,990Engines: 1.5-litre (71kW)Body styles: Four-door sedan or five-door wagonThe wagon option gives it a unique selling point, but the sedan was one of the worst cars we drove last year.PROTON SATRIA 9/20Price: From $14,990Engines: 1.5-litre (64kW) and 1.8-litre (99kW)Body styles: Three-door hatch, five-door hatchAnother oldie that struggles to do anything but fill showroom space.SUZUKI IGNIS 9/20Price: From $14,990Engines: 1.3-litre (61kW) and 1.5-litre (83kW)Body styles: HatchThe baby box doesn't have enough of anything. Suzuki hasn't had enough cash to continue.DAIHATSU CHARADE 8/20Price: From $11,950Engines: 1.0-litre (40kW)Body styles: Five-door hatchThe great name is all that remains from one of the earliest bargain-basement stars. Today's Charade is cheap and unimpressive.