Nissan Pulsar 2016 News

Despite tasty hero cars led by the F-Type Jaguar and Aston Martin One-77, it's the real world cars that are of most interest.The return of the Nissan Pulsar, the unveiling of the Toyota Corolla and the first Sydney appearance of the Mazda6 and Mitsubishi Mirage are all proof that ordinary customers now rule the roost. As car sales track strongly towards an all-time record, it's real people spending their own money who are the real target for carmakers."If you get the product right, everything else follows," the top Aussie at Toyota Australia, Dave Buttner, tells Carsguide. "All the growth in sales this year is with private buyers, as government departments have been winding back and fleet sales are also down. Private buyers are confident and they are spending on the second-biggest purchase after their house."Nissan confirmed its commitment to the new-age PUlsar with a $19,990 starting price and a SSS under lights. "Pulsar is back and we have big plans," Bill Peffer, managing director of Nissan Australia, tells Carsguide.For Mazda, the new 6 is its first all-new arrival since the GFC and a pointer to the replacement for the top selling Mazda3. "You can see now where we're going," Doug Dickson, MD of Mazda Australia, says. And the baby Mirage? "It's something new for us, and it's going to bring a lot of people to the brand. I reckon we'll sell heaps," Mitsubishi marketing chief Paul Unerkov laughs. 

The SSS Pulsar storms back on to the local hot hatch stage with its Australian debut at AIMS, ahead of going on sale early next year.

The Pulsar was replaced by the awkward-looking and oddly-named Tiida in 2006 – and Nissan used Sex InThe City’s Kim Cattrall in TV ads to take attention away from the car’s drab styling. But the public wasn’t buying it – or the car – and sales of Nissan’s sole contender in the most popular vehicle category in Australia plummeted. The new Pulsar goes on sale early next year with the same price it left with – and where it was 16 years ago – $19,990 plus on-road costs. “At this price, the only inflation is in the tyres,” says William Peffer, the boss of Nissan Australia at a preview of the car ahead of the Sydney motor show, which opens this Friday. Nissan dealers protested angrily when the company dropped the Pulsar name in favour of the global Tiida badge – and they’ve been vindicated. Nissan says 7 out 10 of car shoppers still recognise the Pulsar badge even though it hasn’t been on sale for six years. “The Pulsar means a lot to this country,” says Peffer. “We made the right decision to return to the nameplate that for so long characterised and shaped Australia’s small car landscape.” With the new Pulsar sedan arriving in showrooms next February – followed by the Pulsar hatch 100 days later – the company is gunning for the top-selling Mazda3 and the new generation Toyota Corolla, launched later this week. “We hope we will outsell Corolla,” says Peffer. Buoyed by a recent bout of nostalgia, kicked off with the 50th anniversary of the Patrol 4WD, Nissan is also reviving the Pulsar SSS name for its hot hatch. The turbocharged 1.6-litre performance model (140kW/240Nm) will go on sale in the middle of next year priced about $35,000. Meanwhile, at the other end of the scale, grey nomads holding out for a diesel version of the new Patrol continue to be disappointed. The new Patrol, which goes on sale in February priced between $82,000 and $114,000, will be powered exclusively by a petrol-guzzling 5.6-litre V8 – the same type used as the basis for Nissan’s V8 Supercar next year. The old Patrol, which has been on sale for close to 15 years, will continue to sell alongside the new model as a diesel-only model.  

A few years when Nissan decided to drop the Pulsar name, everybody told them they were making a mistake. But they did it anyway. What followed next was the Nissan Tiida which made its debut at the 2005 Sydney show. And, ho hum, wasn't/isn't it boring...the one thing Tiida had going for it was plenty of room inside which made it popular as a rental. “Tiida offers a giant leap forward for Nissan customers with its modern design, premium finishes and spacious interior,” we were told at the time. “The Tiida exterior features a dynamic look with the emphasis on attention to detail. The body form and long roofline suggest both Tiida's performance capabilities and the roominess inside.” (they must have been talking about some other car). Fast forward and Nissan Australia CEO, Bill Peffer, said the new Pulsar will add a powerful dimension to Nissan's rapidly improving passenger car portfolio. He said Pulsar sedan has the looks, packaging and expected value to make it the leading choice in the booming small car segment. Unveiled to the world in Beijing, we'll get the sedan first in Australia followed later by a hatch variant. Nissan have even alluded to a replacement for the oft-lamented Pulsar SSS sports model which was always so popular with young buyers. Powered by a turbocharged 1.6-litre engine, the emphasis however is expected to be on ride and handling, rather than outright performance. All will be revealed soon. Details, including technical specifications for Australia, will be available at a later date.  

Nissan Australia managing director Bill Peffer Jr last week confirmed performance variants are high on the agenda as the importer looks to resurrect the Pulsar name - and the company's share of the small car class - but refused to give details. “The sedan will arrive early 2013 and the hatch versions will follow about 90 days after,” Peffer says. “We will offer vehicles across the price range that will be hot hatches.” Just as Pulsar is instantly identified with Nissan and small cars, so is the SSS moniker seen as the performance variant. Both badges will be pivotal in regaining sales lost when Nissan was forced to adopt the Tiida name. The Tiida was introduced in Australia in 2006 and was an instant dud. Nissan's share of the small car segment dived from around 10 per cent in the Pulsars final years to about1.5 per cent last year. Nissan has sold fewer than 2000 Tiidas to the end of July this year, which is less than the monthly sales of the Mazda3, Toyota Corolla, Holden Cruze and Hyundai i30. Nissan is claiming a “product renaissance” over the next 18 months and the revived Pulsar plate will do most of the heavy lifting as the company looks to step up from being the sixth most popular brand in the country. “Pulsar - our 500-pound gorilla as I call it - 82 per cent of our plan for growth next year comes on the back of these two cars: sedan and hatch,” Peffer says. The Pulsar will be joined by a new Patrol four-wheel drive and the mid-sized Altima sedan, which will replace the Maxima. A new Pathfinder will follow in 2014. Nissan has already launched the Almera light sedan - based on its popular Micra hatch - and is aiming for 250 sales a month. “We won't get a lot of sales out of Almera, it's not one of our core models and around 80 per cent of the light car segment are hatches,” Peffer notes. “The Accent and Barina (sedans) are doing 3000-4000 a year and we think we can do around that number. “It's part of our strategy to compete in any segment where there is growth and the light car market is one area we need to be.”