Nissan Pulsar 1996 News

The all-new Pulsar sedan is available from just $19,990 drive-away. But you had better be quick because the deal is runs only to the end of April.

As the advertising campaign said way back then, the lazy guy in the pricing department hasn’t been doing a lot. Though imports of the new Nissan Pulsar will begin in February next year, we won’t see the complete range until midway through the year. Indeed, further models may still be released after that. Nissan is remaining tight lipped on details of them. As previously, Pulsar will be sold in four-door sedan and five-door hatchback bodies. Both are larger than in previous Pulsar generations, with a strong emphasis on interior space. We haven’t had a chance to drive them yet, but our seating tests of cars specially imported prior to the Sydney motor show showed them to have good legroom, headroom and width in the rear seat. Two adults could sit there in comfort for extended trips. Just as importantly from the point of view of family car buyers is the huge 510-litre boot in the sedan. The range will consist of Pulsar ST, ST-L and Ti. A high-performance model will revive the famed Pulsar SSS name and add a bit of life to what can be a fairly dull market segment when it comes to sporty driving. Equipment levels are high, with even the lowest cost model getting alloy wheels; Bluetooth, MP3 and iPod connectivity; and a six-speaker audio system. Topline Pulsar Ti gets satellite navigation, dual zone air conditioning (the others have single zone air) and a remote key.  The engine in the standard Pulsar range will be a 1.8-litre unit producing up to 102 kW of power and 174 Nm of torque. The hot SSS engine is a turbocharged 1.6-litre with a handy 140 kW and 240 Nm. Manual six-speed and continuously variable automatic transmissions are offered. Aiming to hit the sales floor with a big bang, Nissan is making a pre-sale offer on the 2013 Pulsar sedan. With a 10 per cent deposit and a comparison rate of 7.5 per cent per annum, customers who order an all-new Pulsar sedan ST manual now can pay as little as $299 per month with a guaranteed future value. A $1000 ‘Nissan voucher’ scheme is offered to those buying a car outright. Full details of these offers are available from your local Nissan dealer. Specification levels and prices for the first group of 2013 Nissan Pulsar models are: ST: $19,990 (manual), $22,249 (CVT automatic) ST-L: $23,650 (manual), $25,900 (CVT automatic) Ti: $28,990 (CVT automatic)  

The SSS Pulsar storms back on to the local hot hatch stage with its Australian debut at AIMS, ahead of going on sale early next year.

The Pulsar was replaced by the awkward-looking and oddly-named Tiida in 2006 – and Nissan used Sex InThe City’s Kim Cattrall in TV ads to take attention away from the car’s drab styling. But the public wasn’t buying it – or the car – and sales of Nissan’s sole contender in the most popular vehicle category in Australia plummeted. The new Pulsar goes on sale early next year with the same price it left with – and where it was 16 years ago – $19,990 plus on-road costs. “At this price, the only inflation is in the tyres,” says William Peffer, the boss of Nissan Australia at a preview of the car ahead of the Sydney motor show, which opens this Friday. Nissan dealers protested angrily when the company dropped the Pulsar name in favour of the global Tiida badge – and they’ve been vindicated. Nissan says 7 out 10 of car shoppers still recognise the Pulsar badge even though it hasn’t been on sale for six years. “The Pulsar means a lot to this country,” says Peffer. “We made the right decision to return to the nameplate that for so long characterised and shaped Australia’s small car landscape.” With the new Pulsar sedan arriving in showrooms next February – followed by the Pulsar hatch 100 days later – the company is gunning for the top-selling Mazda3 and the new generation Toyota Corolla, launched later this week. “We hope we will outsell Corolla,” says Peffer. Buoyed by a recent bout of nostalgia, kicked off with the 50th anniversary of the Patrol 4WD, Nissan is also reviving the Pulsar SSS name for its hot hatch. The turbocharged 1.6-litre performance model (140kW/240Nm) will go on sale in the middle of next year priced about $35,000. Meanwhile, at the other end of the scale, grey nomads holding out for a diesel version of the new Patrol continue to be disappointed. The new Patrol, which goes on sale in February priced between $82,000 and $114,000, will be powered exclusively by a petrol-guzzling 5.6-litre V8 – the same type used as the basis for Nissan’s V8 Supercar next year. The old Patrol, which has been on sale for close to 15 years, will continue to sell alongside the new model as a diesel-only model.  

A few years when Nissan decided to drop the Pulsar name, everybody told them they were making a mistake. But they did it anyway. What followed next was the Nissan Tiida which made its debut at the 2005 Sydney show. And, ho hum, wasn't/isn't it boring...the one thing Tiida had going for it was plenty of room inside which made it popular as a rental. “Tiida offers a giant leap forward for Nissan customers with its modern design, premium finishes and spacious interior,” we were told at the time. “The Tiida exterior features a dynamic look with the emphasis on attention to detail. The body form and long roofline suggest both Tiida's performance capabilities and the roominess inside.” (they must have been talking about some other car). Fast forward and Nissan Australia CEO, Bill Peffer, said the new Pulsar will add a powerful dimension to Nissan's rapidly improving passenger car portfolio. He said Pulsar sedan has the looks, packaging and expected value to make it the leading choice in the booming small car segment. Unveiled to the world in Beijing, we'll get the sedan first in Australia followed later by a hatch variant. Nissan have even alluded to a replacement for the oft-lamented Pulsar SSS sports model which was always so popular with young buyers. Powered by a turbocharged 1.6-litre engine, the emphasis however is expected to be on ride and handling, rather than outright performance. All will be revealed soon. Details, including technical specifications for Australia, will be available at a later date.  

Nissan Australia managing director Bill Peffer Jr last week confirmed performance variants are high on the agenda as the importer looks to resurrect the Pulsar name - and the company's share of the small car class - but refused to give details. “The sedan will arrive early 2013 and the hatch versions will follow about 90 days after,” Peffer says. “We will offer vehicles across the price range that will be hot hatches.” Just as Pulsar is instantly identified with Nissan and small cars, so is the SSS moniker seen as the performance variant. Both badges will be pivotal in regaining sales lost when Nissan was forced to adopt the Tiida name. The Tiida was introduced in Australia in 2006 and was an instant dud. Nissan's share of the small car segment dived from around 10 per cent in the Pulsars final years to about1.5 per cent last year. Nissan has sold fewer than 2000 Tiidas to the end of July this year, which is less than the monthly sales of the Mazda3, Toyota Corolla, Holden Cruze and Hyundai i30. Nissan is claiming a “product renaissance” over the next 18 months and the revived Pulsar plate will do most of the heavy lifting as the company looks to step up from being the sixth most popular brand in the country. “Pulsar - our 500-pound gorilla as I call it - 82 per cent of our plan for growth next year comes on the back of these two cars: sedan and hatch,” Peffer says. The Pulsar will be joined by a new Patrol four-wheel drive and the mid-sized Altima sedan, which will replace the Maxima. A new Pathfinder will follow in 2014. Nissan has already launched the Almera light sedan - based on its popular Micra hatch - and is aiming for 250 sales a month. “We won't get a lot of sales out of Almera, it's not one of our core models and around 80 per cent of the light car segment are hatches,” Peffer notes. “The Accent and Barina (sedans) are doing 3000-4000 a year and we think we can do around that number. “It's part of our strategy to compete in any segment where there is growth and the light car market is one area we need to be.”  

Nissan Australia sees the car as also facing off against the Ford Focus ST, Renault Megane RS and Mazda3 MPS in the sub-$40k performance market. The new-generation Pulsar hatch on which the SSS would be based was revealed at the Shanghai motor show in 2011, and is expected in Australia in January 2013. The sedan variant is set to bow in Beijing later this month and would hit Aussie showrooms mid-2013. A reborn SSS variant could follow as soon as six months later. It is likely to be based on the hatchback if history is any guide; Nissan sold a Pulsar SSS hatch in Australia from 1991 to 2001 with sports suspension and bodykit, and a 2.0-litre non-turbocharged engine good for 110kW of power.  Nissan sales chief Ian Moreillon says the Pulsar SSS is on Nissan Australia’s wishlist, but stopped short of labelling its return a done deal. “There’s a lot of heritage for the SSS in Australia.If we can find a way to do that, we will. We recognise that the appeal of the Pulsar is not just as a base model. If we can do something with it, that would be good.Certainly, if we can attract the SSS buyers of the N15 and N16 days (the 1990s) back into our brand then that would be good. “Whether or not we do that; wait and see.” To have the street cred crucial for a performance hot hatch to rival the VW Golf GTI, Renault Megane RS, Mazda3 MPS and Ford Focus XR5, a reborn Pulsar SSS would need a turbocharged engine producing somewhere between 160kW and 190kW of power. It would also need sports tuned suspension and a bodykit to match its abilities. Moreillon agrees. “All of those ways of making a car perform are good. There’s capacity, there’s turbocharging, supercharging… all those things could give a car the presence in the market to replace what the SSS 2.0-litre represented at the time.Nissan Australia is not just planning a hot Pulsar. A 200kW V6 is also in the works for Nissan’s Altima medium sedan rival to the Toyota Camry and Mazda6 revealed at the New York auto show this week. “Look, we mentioned that we’d like to have a sporting edge to our brand going forward that matches what we are doing with V8 Supercars.We’re comnsidering that for all appropriate Nissan models, and if Pulsar can leverage off that, fantastic. Moreillon drew the line at tipping an all-wheel drive system which would put the new-generation SSS head-to-head with the Subaru Impreza WRX. “No, I can’t see that. I think that opportunity is too distant.”

 Apart from European hot-hatches such as the Renault Cleo Sport and Peugeot 206 GTi seldom have we seen any manufactures brave enough to bring 3 door hatch variants into our market.  Sure you can get an entry level 3 door Yaris but what about a nice 3 door Corolla Sportivo, um… sorry they don’t come in 3 door in Australia.This pattern seems to have started in the late 80s with the introduction in droves of mass produced front wheel drive hatch backs.  Remember the Pulsar SSS?  Yep that came in 3 door hatch in Japan.  How about the Corolla GTi, or Mazda 323?  Yep 3 door again overseas.At one stage in the early 90s even the iconic Golf GTi was only available in 5 door in this country.  For years Australia has been denied many of the accessories and engine options that are prevalent in Europe, the US, and even the rest of Asia, but they are happy to throw in an extra 2 doors for nothing.  There are some companies that have bucked the trend like Honda, but even they gave in to with the “5 door hatch only” Civic model a few years back.  And now it looks like the Europeans have caught on to this trend.  We are missing out on the 2 door BMW 1 series hatch it seems…Though through the gloom comes the news that Australia will shortly see the new 2 door VW Polo.  A brief hint of fun in a sea of practicality it seams.I really can’t see any reason why the Australian market seems to be so against the 3 door hatch… especially when it comes to the performance market.