Mercedes-Benz S-Class News

The powerful new AMG version adds V8 twin turbo lunacy to the elegant S class coupe range, with a range-topping version that will be unveiled at New York motor show next month. Powered by a twin turbo 5.5-litre V8, which now puts out 436kW (up 6kW from the sedan) and an astonishing 900Nm, delivery is to the rear wheels, or all four wheels on 4MATIC versions.Equipped with four-wheel drive, the car constantly sends two-thirds of the torque to the rear wheels, to assist with balance and weight distribution. Both versions use a seven-speed SPEEDSHIFT MCT automatic.The car’s aluminium panels and a lighter lithium battery, alloy wheels and brakes have contributed to a weight reduction of 65Kg, compared to the CL class coupe it replaces. The weight loss may not significantly reduce the car’s 2-tonne weight, but combined with the urge of the twin turbo V8 sends the S63 AMG sprinting from standstill to 100km/h in just 4.3 seconds. Opt for all wheel drive and the run is reduced to just 3.9 seconds, on the way to an electronically controlled 300km/h top speed.To help keep things tidy around corners, AMG engineers have fitted an AIRMATIC air suspension, with adaptive dampers, stiff anti-roll bars and a custom frame at the back to enhance the handling characteristics. Buyers can chose to up-spec from ceramic brakes to carbon ceramic brakes too, and lighter, 20 inch alloy wheels to reduce weight and increase visual impact.The four exhaust tips and gloss finish rear diffuser are helped by wide guards, unique grill and bumper, and “V8 BI-TURBO” badges to make the S63 AMG coupe stand out from the rest of the range. Nappa leather trimmed sports seats, embossed with an AMG logo, exclusive AMG dials and three spoke sports wheel make the interior a special place too.The S63 AMG coupe is expected to arrive in Australia later this year, with prices yet to be advised. But an S65 AMG coupe is also being developed. The flagship coupe will be powered by the brand’s monstrous V12 engine, and command a significant specification and price increase on the S63 AMG.

The starting price of the flagship Mercedes-Benz S-Class limousine has dipped below $200,000 for the first time in seven years.The latest introduction to the Mercedes-Benz S-Class range, the S300 diesel hybrid, will start at $195,000 plus on-road costs when it arrives mid-year.The last Mercedes-Benz S-Class to get close to this price was the S320 diesel in 2008, priced from $198,810 plus on-road costs.There will be one other sweetener for plutocrats on a budget: the new S300 diesel hybrid sips just 4.5L/100km, not much more than a Toyota Prius despite weighing close to two-tonnes.The S300 is powered by a 2.1-litre four-cylinder diesel engine matched to a 20kW electric motor that boosts acceleration from rest and when on the move.It can reach the speed limit in a respectably brisk 7.6 seconds thanks to the instant torque available from the electric motor.Australian versions of the S300 hybrid are due to go into production in April, with the first shipments arriving in local showrooms by June.The new S-Class has made a flying start to the 2014 sales race, outselling the BMW 7 Series by more than two-to-one in the first two months of the year, and 10 times more than the Audi A8.This reporter is on Twitter: @JoshuaDowling 

...but it's not the Pullman that will take over the unloved Maybach's role at Daimler. The S-Class XL pictured during winter testing has a 2+2 cabin with lots of luxury thanks to an extra 200mm of rear-seat space.This reporter is on Twitter: @paulwardgover

The New York motor show in April will see the announcement of which vehicle has won the 2014 World COTY, and there looks to be a tough -- and very varied -- field of finalists.Last year's winner was the Volkswagen Golf, which also took awards in pretty well every country on the globe. But this year it could be anything from the little electric BMW i3 to the offroading Jeep Cherokee and even the Citroen C4 peoplemover, judging by the shortlist.A panel of 69 motoring experts from around the world -- including Carsguide's Paul Gover and National Motoring Editor Joshua Dowling -- will choose the winner from: Audi A3, BMW 4 Series, BMW i3, Cadillac CTS, Citroen C4 Picasso, Ford Fusion/Mondeo, Infiniti Q50, Jeep Cherokee, Lexus IS, Mazda3, Peugeot 308 and Skoda Octavia.The 10 finalists for the 2014 World Luxury Car are the Bentley Flying Spur, BMW X5, Cadillac ELR, Cadillac Escalade, Maserati Ghibli, Maserati Quattroporte, Mercedes-Benz S-Class, Porsche Macan, Range Rover Sport and Rolls-Royce Wraith.Due to a tie, there are 11 finalists for the 2014 World Performance Car: Alfa Romeo 4C, Audi RS 6 Avant, BMW M6 Gran Coupe, Chevrolet Corvette Stingray, Ferrari 458 Speciale, Ford Fiesta ST, Lamborghini Aventador LP700-4 Roadster, Mercedes-Benz A/CLA45 AMG, Porsche 911 GT3, Porsche 911 Turbo and Volkswagen Golf GTI.A separate panel of five 'green' experts will choose the 2014 World Green Car from Audi A3 Sportback e-tron (+ Audi e-gas), BMW i3, Honda Accord Hybrid, Mitsubishi Outlander PHEV and Volkswagen XL1.Similarly, a panel of five design experts will decide on the 2014 World Car Design of the Year, from among: BMW i3, Cadillac CTS, Citroen C4 Picasso, Mazda3, Lexus IS, Mercedes-Benz C-Class and Volkswagen XL1.This reporter is on Twitter: @KarlaPincott 

Mercedes-Benz has revealed the two-door coupe version of its flagship S-Class, featuring everything from Swarovski crystal blinged headlights to world-first technology that lets it 'bank' on corners.The crystals are an extra option -- 17 for the daytime running lights and 30 for the indicator lights in each cluster -- that combine with the standard LED light clusters.The 'curve tilting' system allows the car to lean into bends in the same way a motorcycle would "reducing the lateral acceleration acting on the vehicle's occupants," the press statement says, adding that it improves ride comfort particularly on country roads. By which they mean European country roads rather than the rutted goat tracks with which some parts of Australia are blessed.Integrated into the vehicle's 'Magic Body Control' and 'Active Body Control' systems that monitor the road ahead and adjust the suspension in preparation, the tilt tech works to counter the laws of physics by leaning the vehicle almost instantaneously up to 2.5 degrees. The new system uses cameras to scan up to 15 metres ahead and calculate when and how far to tilt.Apart from the bedazzled headlight clusters, the styling is largely a toned-down version of the coupe concept that was unveiled in Frankfurt last September, with a face set off by an imposing grille and sleek roof line.Under the bonnet in S500 form is a twin-turbocharged 4.6-litre V8 engine developing 335kW of power and 700Nm of torque, driving the rear wheels. More versions will join the line-up after the unveiling, paralleling the sedan with an S63 carrying a 430kW/900Nm 5.5-litre turbo V8, while an AMG variant is also in the works.The S-Class Coupe is expected to arrive in Australia in the final quarter of this year, and while pricing has not yet been confirmed, it's unlikely to move too far from the CL-Class coupe it replaces as the S sedan's companion."We don't expect there will a significant change in pricing (from the CL-Class which opens  with the $336,500 CL500)," Mercedes-Benz Australia spokesman David McCarthy says, adding that there could be some increase on the usually single-figure annual sales."There'll be some uplift in volume -- there always is," he says. Plus CL buyers are some of our most loyal. After the launch of the last one, a customer stopped by Mercedes-Benz Express to drop his three-year-old CL off before a flight, saw the new one sitting there and bought it the next day."McCarthy says the Australian range will over time grow to four variants. "We will of have V12 models in Australia -- there are customers that, no matter how good the V8 is, will always want the V12."So the S500 will be followed by the AMG, the S600 and S65 -- we're not bringing the 65 in the sedan but we will with the coupe.  The time frame is probably a bit stretched out for them to arrive, and at this stage don't know definitely what it will beAnd the Mercedes-Benz Australia is keen on getting the new curve tilt technology here as an option. "If it's available to us, we will have it. This is what our technology is about -- improving your life. If live is a matter of degrees, in the case of the S-Class coupe it's actually 2.5 degrees to make a difference."And having seen the car in the flesh, it's ... gorgeous isn't the right word, nor is stunning. It's just ...right."Watch the desktop version of the 2014 Mercedes-Benz S-Class Coupe trailer video here. This reporter is on Twitter: @KarlaPincott 

The two-door version of the S-Class Coupe broke cover a couple of days back in a very blurry image nabbed from a Mercedes-Benz in-house presentation. But we're now getting a clearer look, thanks to Austrian site Autofilou.The German luxury brand is likely to give the car an official reveal within days, ahead of a global unveiling at Geneva motor show in March.But even this single photo gives a good idea of what to expect, with the elegant styling having been toned down considerably from the concept that appeared at the Frankfurt motor show last September -- a logical development given S-Class buyers are largely conservative.The cabin will echo that of the S-Class sedan in pushing forward the best and latest Mercedes can offer, including massive touschreen displays, but will offer a different steering wheel, revised wood and metal accent styling and drop the four-door's analog clock.The coupe will follow the engine line-up of the sedan, which for Australia likely means just three versions: an S350 with a 190kW/620Nm 3.0-litre V6 turbodiesel and an S500 with a 335kW/700Nm 4.7-litre twin-turbocharged petrol V8, plus the chance of the 430kW/900Nm bi-turbo 5.5-litre V8 in an aMG version. All three engines get seven-speed automatic transmissions, with the AMG scoring high-performance SpeedShift unit for sharper changes.This reporter is on Twitter: @KarlaPincott  

Transformers Super Bowl adParamount pictures is using the 2014 Super Bowl to give us our first taste of the upcoming film Transformers: Age of Extinction. The upcoming fourth instalment of the Transformers franchise brings a new cast led by Mark Wahlberg, and new Tranformers too in the form of Dinobots. Seinfeld reunion Super Bowl adWe last saw Jerry Seinfeld during a Super Bowl battling Jay Leno for Honda NSX keys, but now Seinfeld’s web series ‘Comedians in Cars Getting Coffee’ is doing well enough to warrant its own Big Game ad. Now into its third season, the Super Bowl ad for the show sees Jerry Seinfeld and Jason Alexander reprising their roles of Jerry and George from Seinfeld’s classic 90s sitcom.Jeep Cherokee Super Bowl adJeep is pretty keen to show off its new Cherokee SUV’s adventure potential, so has created this Big Game ad to tickle at your outdoor heartstrings. Despite its fundamentally road-going Dodge Dart/Alfa Romeo Giulietta-based underpinnings, Jeep’s Super Bowl ad reckons the new Cherokee is the cure for restlessness, and prepared for whatever’s on the other side of the horizon. Bruce Willis Honda Super Bowl adTough guy Willis is doing duty for Honda’s Super Bowl commercial, highlighting that the Japanese carmaker builds more cars with top safety ratings in America than any other brand. To underscore his point, Willis emphasises the importance of the people around you. Friends, family, loved ones, "everyone you care about". They’re not test dummies, he points out. So he wants you to give them a hug. Right now ... go on. Bob Dylan Super Bowl adOf all the superstars that would seem an unlikely bet to ever advertise cars, iconic musician Bob Dylan would be the unlikeliest. And yet here he is for the Chrysler 200 sedan at the 2014 Super Bowl, his gravelly tones singing about how well America builds cars, providing a soundtrack for a cavalcade of glorious stars-and-stripes imagery.Maserati Super Bowl debut Maserati has showcased the launch of the four-door Ghibli sedan with a debut appearance in the world’s biggest advertising slot – the Super Bowl. The footage stars 10-year-old Academy Award-nominated child actress Quvenzhane Wallis from 12 Years A Slave, directed in this piece by David Gordon Green. Ford Super Bowl ad Twice as GoodLongtime stalwart of The Daily Show and Saturday Night Live, comedian Rob Riggle is performing a bit of transformational magic for Ford during the Super Bowl. The key ad showcases the Ford Fusion sedan, claiming to have double the fuel economy of the average vehicle.That's the take-off point to a series of magical morphs that show just having the Fusion in your driveway can do wonders for house and yard -- not to forget your wardrobe and pets. Riggle ultimately upgrades himself to Hollywood heartthrob James Franco, and the whole shebang should help put you in the mood for the Fusion's arrival in Australia next year, badged as the 2015 Mondeo mid-sizer.Jaguar teases first Super Bowl ‘bad boy’ adJaguar's first Super Bowl teaser shows they've got some top-shelf baddies lined up as part of the 'British Villains' theme to sell the F-Type Coupe. First off the leash is screen and theatre legend Ben Kingsley -- with a shelf of Oscar, Grammy, BAFTA, Golden Globe and SAG awards, but most recently seen as the Mandarin in Iron Man 3. VW teases Super Bowl ad with Carmen ElectraVolkswagen hits all the memes in engineering an algorithm for the perfect Game Day commercial. And apparently, the algorithm requires the integration of glamour model/actress Carmen Electra, puppies, babies, some twerking, a Wang Chung soundtrack and ... well, you've probably seen every highlight of every other ad.Danica Patrick gets buff for Super Bowl adIt wouldn't be the Super Bowl without an ad featuring race driver Danica Patrick touting for website hosters GoDaddy -- who also sponsored her Nascar Nationwide Series campaign for JR Motorsports. The Game Day commercial shows a lot of Patrick's body sporting a set of pumped muscles that almost shame the bodybuilders racing her to a tanning salon.Toyota taps Muppets and Terry Crews for Super BowlThe Toyota Highlander -- sold here as the Kluger -- has a strong family focus, and the car giant will underscore that by starring the Muppets in its Super Bowl commercial. The teaser video gives a glimpse, with a supporting role from former footballer and lately actor Terry Crews (The Newsroom and Arrested Development). 2015 Hyundai Genesis Super Bowl adThe 'Dad's Sixth Sense' ad shows the parent rescuing his son from a series of falls and mishaps from infancy onwards -- but then the Genesis' auto braking saving him from a crash when he's distracted by a pretty girl during a driving lesson.Audi unleashes mongrel for Super BowlAudi has created a miniature mongrel with a savage streak for their Super Bowl ad. The footage shows a couple trying to choose between a chihuahua and a doberman as a pet, and deciding to breed them together as a -- wait for it -- doberhuahua.VW channels Victoria’s Secret for Super BowlVolkswagen is aiming to tout durability and reliability in its Super Bowl, which features a father telling his daughter that every time a VW hits 100,000 miles (160,000km) an engineer back in Germany sprouts wings. While the appendages might usually be better worn by the Victoria's Secret 'Angel' models, the addition of the wings offers the opportunity for a few sight gags.Jaguar Super Bowl with Tom HiddlestonIt's good to be bad, Jaguar claims. And the luxury brand is pushing that theme for their Super Bowl ads, featuring a line-up of British villains. We've already seen Ben Kingsley in the main teaser, and now we get Tom Hiddleston in a second spot. Most recently seen playing Loki in the films Thor, The Avengers, and Thor: The Dark World.Jaguar full Super Bowl adContinuing the bad boy theme to showcase the F-Type Coupe, Jaguar has revealed the full 60-second commercial that will screen at the Super Bowl. Shot in a mock thriller style, with moody lighting and all the super-villain props of planes, attractive assistants -- and of course the F-Type -- the ad takes a tongue-in-cheek approach, and comes off being very engaging as a result.Terry Crews disturbs with shirtless Super Bowl teaserGet ready to see a whole lot more of actor Terry Crews than you ever bargained for. The latest teaser for Toyota's Super Bowl ad shows the sports star turned movie star without a shirt and demonstrating muscle control with his pecs in time to the cheesy jingle.Big Bang Theory star in Hyundai Super Bowl adThe theme for the Hyundai Elantra Super Bowl commercial is 'Nice' and actor Johnny Galecki is almost typecast in it, after playing nice guys on both The Big Bang Theory (Leonard) and Roseanne (David). In the footage, Galecki tries to chat up a woman who pulls up beside him in a matching Elantra, pointing out all the nice features of the car -- and getting some nice brush-offs in return.Kia plugs into The Matrix for 2014 Super BowlThe 60-second commercial, scheduled to run during the 2014 Super Bowl prime advertising slot, will see Fishburne as Morpheus offering the 'red vs blue' choice. In the movie it was red and blue pills, one of which would let you stumble on in an illusory world while the other would awaken you to reality. For the Super Bowl ad, promoting the Kia K900 flagship launching in overseas markets, Morpheus offers people the chance to choose either a red or blue key.Toyota full Super Bowl adToyota is aiming for catchy family fun with its 60-second Super Bowl, in which actor Terry Crews is piloting his new Highlander -- sold here as the Kluger -- along a remote highway, when he stops to help out after spotting a broken-down, brightly painted bus. Within seconds, his SUV is crammed with Muppets: Animal stuffing his drum kit into the cargo area and Dr Teeth hijacking the driver's seat to steer off into a series of adventures, all singing an annoyingly catchy jingle perfectly designed to stick itself limpet-like to the viewer's brain.Chevrolet Super Bowl ad is all bullIn the ad, titled Romance, we get to meet "a man ... a man and his truck ... and a very eligible bachelor" who just happens to be a prize bull. It goes on in the vein of "bated breath and lonely hearts" -- you get the picture -- as the driver hauls his new bull through the US landscape with Hot Chocolate's 'You Sexy Thing' in the background.The ad that shocked the Super BowlCreated for the Utah Department of Transportation (UDOT) as part of its Zero Fatalities campaign, The Twist starts off with an image of a young boy curled up in a car seat, and a voiceover that starts off "Sam looks like he's sleeping..." but as the camera zooms out we see that he's been killed in a car crash, not by the crash itself but by being unbuckled and flying into the back of the seat in front of him. M&M's Super Bowl adConfectionary brand M&M’s has also delivered a Super Bowl treat this week, with a new ad for the colourful button-shaped candies. Yellow – the peanut M&M character – is unknowingly taken captive by Russian underworld types, in the boot of an oh-so Russian baddie black S-Class Mercedes-Benz. 

Confectionary brand M&M’s has also delivered a Super Bowl treat this week, with a new ad for the colourful button-shaped candies.Yellow – the peanut M&M character – is unknowingly taken captive by Russian underworld types, in the boot of an oh-so Russian baddie black S-Class Mercedes-Benz.The head mobster has his eye on tasty chopped peanut M&M icecream topping, and the oblivious Yellow is all for it. Watch the desktop version of the M&M's Super Bowl ad here. This reporter is on Twitter: @Mal_Flynn 

There are exciting new releases planned across the board; from budget hatches to practical SUVs, to exotic supercars. We’ve broken them down into segments and likely price categories to help you. We've based our price estimations on the current market, but some estimations could change in the future, and some model ranges span across price categories, so be sure to check our other stories...New cars for 2014 | less than $20,000New cars for 2014 | $20,000-$40,000New cars for 2014 | $40,000-$59,000New cars for 2014 | $59,000-$100,000LUXURY CARSAudi A8: Audi will refresh its A8 flagship sedan lineup by mid-2014, with subtle styling tweaks and interior details, along with shuffled drivetrain options. (Approximately $188,000-$249,000)Audi RS7 Sportback: Essentially a five-door hatch version of the existing RS6 Avant, the RS7 will arrive in February with sleeker Sportback styling than the wagon, and the same 412kW/700Nm 4.0-litre twin-turbo V8. 0-100km/h is the same 3.9 seconds too. (Approximately $240,000)Bentley Continental GT S: While Bentley prepares its first SUV model, there’s not much else in store for 2014 from the legendary Brit aside from powered-up new S models added to the V8 Continental GT lineup. (Approximately $380,000)Jaguar XJR: Jaguar will add the new XJR to its XJ big sedan lineup in the first quarter, with the 5.0-litre supercharged V8 performance flagship to sit above the existing Supersport range-topper. (Approximately $350,000)Lexus RC: Lexus’ new RC coupe should arrive before the end of 2014 to take on the BMW 4 Series and Audi A5, with a choice of petrol V6 and hybrid drivetrains likely to expand to include a high-performance 5.0-litre V8 RC-F soon after. (Approximately $70,000-$130,000)Maserati Quattroporte and Ghibli: 2014 is set to be a big year for Maserati, with the new Quattroporte (Approximately from $250,000) arriving in V6 form in January, and V8 form in February, with the return of the smaller Ghibli sedan ( Approximately from $150,000) in March.Mercedes-Benz S-Class: Mercedes will cap its local S-Class sedan lineup in January, with the arrival of the $385,000 S63 AMG high performance model. The 430kW/900Nm twin-turbo V8 S63 will sit above the existing S350 and S500 models, and be joined by the diesel-electric S350 BlueTec hybrid and twin-turbo V6 S400 variants by June. (Approximately $250,000-$385,000)Mercedes-Benz S-Class Coupe: Mercedes’ upcoming S-Class Coupe is expected down under before the year’s end, with the yet to be officially revealed new model replacing the existing CL coupe models. A drop-top version is also planned, and a V8 and V12 petrol-only lineup is expected with an entry price north of $300,000 likely.Porsche Panamera E-Hybrid: The plug-in Panamera E-Hybrid is also due early in the year, with a supercharged 3.0-litre V6 and 70kW electric motor to enable 3.1L/100km fuel use with 0-100km/h acceleration in 5.5 seconds. (Approximately $296,900)SUV/4WDLand Rover Range Rover: Before mid-year, Land Rover will add a range-topping lineup (Approximately $250,000) with new hybrid versions of it and the Sport expected before the end of the year. (Approximately $102,000-$182,000)Porsche Macan: Porsche will add the new sub-Cayenne Macan SUV to its Australian lineup from June, with the cheapest diesel model forming a new entry point to Porsche ownership at $84,900. Twin-turbo 3.0 and 3.6-litre V6s will sit further up the price scale, with the 294kW top-spec capable of 0-100km/h in 4.6 seconds. (Approximately $84,900-$122,900)SPORTS/PERFORMANCEAston Martin V12 Vantage S: Aston will add its fastest model this side of the ultra-exclusive One-77 in the first quarter of this year, in the form of the track-ready V12 Vantage S coupe. (Approximately $450,000)BMW M3 and M4: BMW’s new M3 and M4 mid-size performance heroes are set to arrive after mid-year, with the move to twin-turbo six power resulting in the fastest M3 to date, and matched by the renamed M4 coupe. (Approximately $124,000-$180,000)BMW i8: The i8 plug-in hybrid sports car is expected to arrive before the year’s end, blending grand tourer luxury with 4.4 second 0-100km/h acceleration and 2.5L/100km fuel economy. (Approximately $200,000)Ferrari 458 Speciale: The first of 60 Australian examples of Ferrari’s hardcore 458 Speciale are set to arrive before mid-year, with the lighter, more powerful track-focused special able to lap Fiorano 1.5 seconds faster than the old Enzo flagship. (Approximately $550,000)Jaguar F-Type Coupe: Jaguar will add the recently unveiled Coupe version of its stunning F-Type in the third quarter, with the 20kg lighter V6, V6 S and V8 S variants also expected to slightly undercut their soft-top counterparts on price. The Coupe-only F-Type R will sit at the top of the hardtop range, with the 404kW/680Nm spec V8 promising 0-100km/h acceleration in the order of 4.2 seconds. (Approximately $125,000-$200,000)Lamborghini Huracan: With the Gallardo now officially out of production, Lamborghini is keen to follow with its Huracan replacement to sit beneath the V12 Aventador models before June. The V10 Huracan is set to challenge Ferrari’s 458 with an uprated version of the Gallardo’s 5.2-litre V10 and seven-speed dual-clutch transmission. From $428,000Nissan GT-R: Nissan will bring its latest incarnation of the GT-R performance coupe down under from March, with cosmetic upgrades the key changes for 2014. New LED headlights and taillights are changed for the first time since 2007, and mesh wheels keep Nissan’s giant-killer a fresh opponent for Porsche’s new 911 Turbo models. (Approximately from $170,000)Porsche 911 Turbo and GT3: Porsche will launch several key hi-po versions of the 991 911 to its Australian lineup in the first half of 2014, with the $359,800 Turbo and $441,300 Turbo S arriving first in coupe and convertible ($29,000 premium) guises, with the $294,000 track-oriented and now PDK-only GT3 soon after.Porsche 911 Targa: The new semi-convertible unveiled in Detroit will touch down in Australia before mis-year, with a new folding roof mechanism and all-wheel drive 4 and 4S versions. Both manual and PDK auto will be available, and prices will sit $2,300-$3,300 over existing Cabriolet models. (Approximately $247,900-$291,050)CONVERTIBLESAston Martin Vanquish Volante: For those who prefer their V12 Astons roofless and with a back seat, Aston will bring the Vanquish Volante to Australia in the first quarter of 2014. (Approximately $510,000)Bentley Continental GTC S: Like the hardtop GT, the soft top Continental GTC is set to score a powered up S model in 2014. (Approximately $420,000)BMW 4 Series convertible: The folding hardtop version of BMW’s 4-Series coupe is expected by March, and echo its hardtop sibling with 420d, 428i, and 435i drivetrains. (Approximately $85,000-$120,000)   

Earlier this week, Jaguar released an ad that spoofed Mercedes-Benz's 'chicken' ad -- which used the gimbal-like qualities of a chook's head and body to highlight the high-tech suspension of the German brand's flagship S-Class.The Jaguar video ad pooh-poohed the idea of the Mercedes 'Magic Ride' system, with the British brand saying "we prefer cat-like reflexes" and introducing the fowl to the Jaguar -- with the expected results.Today Mercedes has fired a returning salvo, with the ad below, showing they're not averse to a bit of luxury brand banter.We're hoping this turns into a similar car ad war to the battles fought in the US by Audi and BMW with a series of ads, kicked off by a billboard in California, with a later skirmish in Hong Kong. That volley started on the theme of which brand had the best claim to being a luxury badge, and later moved to a comparison between beauty and performance -- with some other brands tipping in. The point and counterpoint kept us all amused, and social media aflame, for some time.In the end, nothing is decided by the exercise. But there are no losers when the major car brands show they have a sense of humour behind all the usual marketing spin.This reporter is on Twitter: @KarlaPincottWatch the Jaguar chicken ad on or desktop site.Watch the Mercedes-Benz chicken ad on or desktop site.