Mazda News

Internal combustion power is still by far the most popular type of car in Australia, the latest sales data has revealed. 

China is now the biggest country of origin for new-car sales in Australia, leapfrogging Japan in what is a seismic shift in the Australian automotive industry.

A number of popular car brands in Australia are at risk of paying fines in excess of $10 million for not meeting tightening emission standards if they don’t correct course quickly.

A new player has joined the all-electric passenger car game, with the Mazda 6e officially priced in Australia ahead of its impending launch. Now is a good time to look at how this new competitor shapes up to its primary rivals in the BYD Seal, Polestar 2 and Tesla Model 3. All four of these cars take on a sedan-style body shape (although some have a hatch tailgate), all are built in China, and all created some fanfare when they arrived in Australia. The established three players have had a few years to settle in, while Mazda’s EV will need to hit the ground running as the first of the brand’s renewed electric push, and a major part of its strategy to reduce its emissions as one of the manufacturers most exposed to Australia's new emissions laws.Here is how the 6e compares to those it will need to take down if it is to be a success. The 6e, which is a platform-share with the China-market Deepal L07, has been priced competitively.It is virtually the same price as the BYD seal, while coming in at roughly $5000 cheaper than the Model 3 and more than $10000 cheaper than the Polestar 2. As you walk up the line-up for these cars the 6e’s up-spec model costs an additional $3000, which gets you leather and synthetic suede seats, a leather steering wheel, and a synthetic suede interior. The other trio’s pricing for higher trim models extends into the $60,000s, $70,000s and even $80,000 range for the Model 3, but with that comes much more gear, larger batteries and the addition of all-wheel drive. The Mazda is the longest out of all its competitors, being closer in size to a large sedan rather than a mid-sizer.When it comes to power, the 6e lines up pretty closely to the rest of the pack of entry-level rivals, but it has the least grunt out of all of them.The Mazda wins out on driving range, with its bigger battery offering 560km, which is more than the Tesla and significantly more than the Seal and Polestar 2, which have ranges in the 400km bracket.There is not much in it on the charging front, but the 6e’s 10-80 per cent changing time takes the title on official numbers. All four cars have single rear-mounted motors. Unlike the 6e, the Seal, Polestar 2 and Model 3 all have options further up the scale for all-wheel drive. The 6e boasts an impressive list of standard features, which includes a 14.6-inch central touchscreen and 10.2-inch digital driver display, as well as synthetic leather seats, which are heated and ventilated in the front. The Seal’s touchscreen is bigger than the Mazda’s, and shares many of the same features, which in part explains the similar pricing of the pair. It does only have 18-inch wheels as standard like the Model 3 compared to the BYD Seal and Polestar 19-inches. If you’re keen to pump your tunes, the Mazda 6e’s has the biggest audio system out of its rivals, with its 14 speaker Sony system. Wireless phone charging, Apple CarPlay and Android Auto is standard on the 6e and the Seal, but the Polestar 2 only has a wired connection as standard, while the Model 3 does not have any such connectivity. Standard safety features for each car listed below:The Mazda 6e has not been crash tested yet, but its rivals have all achieved five-star ANCAP ratings.All models have the standard safety gear you would expect from modern cars, with a high number of airbags and advanced driving assistance systems.The Mazda 6e seems priced just about right to ensure buyers give it some serious consideration in the segment. In an age where driving range remains the key question of any EV, sitting at the top of the pile means it is a compelling proposition. It will have a fight on its hands to eat into the sales of competitors which have been around for much longer than it and boast similar specifications and trim. Time will tell whether the 6e will have the desired impact Mazda needs it to have as it paves the way for future EVs from the brand. 

Tesla is Australia’s most popular electric vehicle (EV) brand… but for how much longer?

The federal government has released the results of the first New Vehicle Efficiency Standard (NVES), with several major manufacturers impacted. 

The Mazda 6e has just been priced in Australia, and will start from $49,990, before on-road costs.The all-electric sedan is due to hit Aussie roads in July of this year, as an important model for Mazda in Australia.It is priced in tight proximity to some of its key rivals such as the BYD Seal and the recently-launched Kia EV4.Both those cars have significantly more expensive high-spec models, with Mazda’s top-spec Atenza grade starting from $52,990.Mazda is offering a free upgrade to the Atenza grade for the first 300 customers to pre-order the GT variant.Both variants are powered by a single rear-mounted electric motor, which produces 190kW and 290Nm. Unlike some rivals, there is currently no all-wheel drive version of the 6e.The sedan has a 78kWh lithium-iron-phosphate battery, offering a driving range of 560km, according to the WLTP testing cycle.This means it has roughly 100km more WLTP range than the Kia EV4 and the BYD Seal.DC charging from 30 to 80 per cent takes 15 minutes for the 6e. The 6e is based on the Deepal L07 from Mazda's joint-venture partner, which is a Chinese-built model not on sale in Australia.On the inside, the 6e has a 10.2-inch digital driver display and 14.6-inch central touchscreen, with heated and ventilated front seats as standard.The GT variant can be optioned with a beige interior trim for an extra $1000.The 6e will be followed by the CX-6e SUV coming to Australia later in the year as an electric SUV.The CX-6e and the 6e will be Mazda's first electric models since the discontinued MX-30 in 2024, and the first Chinese-built Mazdas sold in Australia.2026 Mazda 6e pricing Australia2026 Mazda 6e electric motor and efficiency2026 Mazda 6e standard features19-inch alloy wheels14.6-inch central touchscreen10.2-inch digital driver displayKeyless entryTri-zone climate controlWireless Apple CarPlay and Android AutoHeated and ventilated front seatsAmbient lighting14-speaker Sony audio systemAtenza grade addsLeather and synthetic suede seatsTwo-tone leather steering wheelSynthetic suede dashboard and door trims 2026 Mazda 6e safetyThe Mazda 6e has not been crash tested by ANCAP. Standard safety features include:360-degree camera with see through viewBlind spot monitoringAuto emergency brakingVehicle exit alertLane departure warningLane keep assist2026 Mazda 6e dimensions The 6e forms an important part of Mazda's model strategy for dealing with Australia's new vehicle efficiency standards (NVES) which imposes increasingly tight C02 limits on each car brand's model range.Stay tuned later in the year when more information becomes available on the brand's CX-6e range which will no doubt sell in higher numbers.

‘Endaka’ is the Japanese term for an expensive yen, and with the country’s currency hovering near 20-year lows in key financial markets it’s returned to common usage across Japan’s export industries, including automotive manufacturing.Throw-in high import tariffs in the United States as well as aggressively priced and specified rivals from China and it’s no surprise some Japanese car brands are working to ‘fine-tune’ the specification and production process for some of their key models.For example, Mazda has made no bones about the fact it’s selectively trimming materials and altering manufacturing techniques to lower per-car costs.Speaking with Automotive News, Mazda Global CFO (and former CEO of Mazda North American Operations) Jeff Guyton cited a change “customers won’t see, to protect profit margins” on its updated CX-5 SUV.The example relates to the leather on Mazda’s current steering wheels being cut precisely and sewn on a curve so the stitching lines up horizontally.Mazda said it found people don’t value that detail finishing more than the cheaper angled stitching used by rivals, so the discipline has been abandoned in the new CX-5 to lower costs.“That’s great attention to detail from Mazda, but when we look at it, our customers are not really valuing that approach more than our competitors, but it costs us more money.”“Our competitors have an angled appearance to the stitches but the same leather,” he said.And Guyton confirmed it’s one of “many, many, many” unseen cost cuts in the new CX-5.“Simply, we put money where the customer is going to see it, and we’ve tried to find big cost efficiencies where the customer doesn’t value it as much or won’t see it,” he said.It’s worth noting Mazda has form in this department.Through the 1990s a volatile yen reached record highs and lows, culminating in the Asian Financial Crisis late in the decade.And after arriving in the early ‘90s, Mazda’s diminutive 121 sedan was a prime endaka victim.Affectionately referred to as the ‘bubble’ or ‘jellybean’ Mazda it started life in Australia as a 1.3-litre offered with a standard five-speed manual gearbox or four-speed automatic transmission.But despite the fact a 1.5-litre option joined it a few years later, cost-focused changes began to emerge as the decade progressed. No clear coat on the paint around the boot aperture, unpainted grey plastic bumpers and side mirrors instead of color-keyed ones and deletion of plastic wheel covers leaving the 13-inch steel wheels exposed on lower grades.Tachometers were removed from base models, sound-deadening material was reduced and interior trim was changed to a cheaper fabric. Base models became manual-only and power steering was made optional.Line up the first and last examples of that DB-Series Mazda 121 and the differences would be stark. So, it will be interesting to keep an eye on the new CX-5 as Mazda looks to its world-wide top-selling model to help it return to profitability after recording a loss across the first nine months of the Japanese financial year (April to March).

The rise and rise of Chinese car brands in Australia is testing the legacy brands like never before.Relative newbies like BYD, Chery, GWM and MG are eating away at sales of carmakers with long histories in Australia.What will 2026 bring for those historic brands in Australia? For some it will be a make or break year. The Federal Government’s emissions reduction scheme is also expected to start having more of an impact this year.We make some predictions about what sort of year the non-Chinese brands in Australia’s top 10 will have in 2026.Toyota may have stumbled in the January sales figures, down 22.3 per cent year on year, but the company put that down to stock irregularities with the changeover to new HiLux and low stock of outgoing RAV4.Don’t expect too many more stumbles in 2026 from Brand T. A new RAV4 is just around the corner and from what we’ve heard, there’s quite the order bank for the family-friendly hybrid SUV for the coming months.There’s not a lot of new product coming in 2026, but the hybrid LandCruiser 300 Series might give the off-roader a boost. Either way, expect Toyota to remain number one by a comfy margin come the end of the year.Mazda is in an interesting position. The Japanese carmaker has had mixed sales success with its range of large rear- and all-wheel drive SUVs. The BT-50 ute remains a steady seller, and ageing models like the Mazda3, CX-3 and CX-30 continue to enjoy strong interest, despite a raft of new challengers, largely from China.It will finally launch a couple of proper EVs in 2026, the Mazda6e sedan and CX-6e SUV, which are built in China through its local partner Changan. They’re not expected to add significant volume to Mazda’s tally. A new-gen CX-5 should give Mazda a leg up in 2026, but the much-needed hybrid won‘t arrive until 2027, which will likely blunt sales in the coming 12 months.Ford will continue to rely almost exclusively on its Ranger and Everest twins for sales volume this year. The Ranger was Australia’s top-selling vehicle in 2025 (56,555 units) and the Everest was the most popular large SUV (26,161).Beyond solid sales for the Transit Custom van and Mustang sports car, it’s unclear if Ford will be able to draw volume from anywhere else. As reported, the Blue Oval is expected to offer a China-sourced Bronco ‘New Energy’ medium SUV as a rugged looking alternative to the BYD Sealion 6. But we can’t see Ford increasing its sales by much in 2026.The two Korean giants, Hyundai and Kia, will continue to battle each other this year. In 2025 Kia just edged its sister brand by 5000 sales and it managed third place in January this year. A continued EV push with the EV4 and updated EV6 will add incremental volume, but the new-gen Seltos small SUV won’t land until later this year.There’s still life in the Sportage and Sorento, with new versions not expected until 2027. Both models continue to be strong sellers so expect Kia to either tread water or do a little better than last year.Hyundai has a solid model range, including CarsGuide’s overall 2026 Car of the Year, the Santa Fe and the best Medium SUV under $130K, the Ioniq 5. In terms of new metal, the biggest addition will be the Elexio EV. A mid-size SUV, it will be priced keenly and take on the related Kia EV5, as well as the BYD Sealion 7.New-gen versions of the popular Tucson medium SUV and i30 sedan are not due until next year, but we could see a facelift to the Santa Fe soon. But Hyundai should remain steady overall in 2026.The other non-Chinese top 10 brand is Mitsubishi. The Japanese carmaker is in a period of flux, having just launched the more expensive new-gen ASX, but losing the Pajero Sport and Eclipse Cross.The big news is the return of Pajero (or Pajero Sport), which has already been spied testing in Australia, by none other than CarsGuide’s own Production Editor, Jack Quick.Timing for this is unclear and it might not land until next year, leaving Mitsubishi to battle the Chinese giants for another challenging year.

Mazda has raised the prices of its CX-5 and CX-3 SUVs, among other models as part of increases across the range for 2026. Mazda’s two most popular models have seen price hikes, with the CX-5 up $500, now starting from $37,240, while the smaller CX-3 has gone up $300 to $30,670.The CX-3 remains marginally cheaper than the rivalling Toyota Yaris Cross. It is worth noting the CX-3 is petrol-only, while the Yaris Cross is hybrid-exclusive.The CX-5 is also still cheaper than many of its competitors, such as the Hyundai Tucson and Kia Sportage. While many Mazda models remain available at a more affordable price point, there are limited hybrid options across the range, with rivals adding alternatives regularly. A new-generation CX-5 will launch in 2026, although it will launch with a combustion engine, with a hybrid drivetrain arriving later to better compete with the Tucson, Sportage and Toyota RAV4 all of which have strong-selling hybrid variants.Most Mazda models have increased by $300, such as on the Mazda2 and Mazda3 passenger cars, which now start from $28,190 and $31,310 (before on-road costs), respectively. The BT-50 ute is another to experience an increase, up $500 to $38,400, meaning it is now more than $2000 more than the closely-related Isuzu Ute D-Max at $36,200. The MX-5 two-door sports car now costs $500 more at $42,140, while the CX-30, costs $300 more, starting from $34,360.The CX-60, CX-70, CX-80 and CX-90 are all up $500 for 2026.Some models have had more substantial increases, with the CX-90 large SUV up $650, with a starting price of $69,300. A spokesperson for Mazda Australia said these price increases are a reflection of impacts from market changes, raw materials, production costs and currency fluctuations.The latest pricing data also revealed the Mazda 6 sedan has been cut from the range, as the China-sourced 6e gears up to enter the fray as its electric replacement. A CX-6e electric SUV on the same platform is also scheduled for a 2026 arrival.Toyota has also introduced similar price increases across some of its popular models, such as on the Prado SUV and LandCruiser 4x4.