Mazda 6E 2027 News

Australia’s love-affair with electric cars is a passing fling, at least according to one of the country’s biggest brands.Electric vehicle (EV) sales have increased dramatically in 2026, in particular since the start of the conflict between the USA and Iran began in February and sent oil prices soaring. EV sales are up more than 150 per cent year-to-date and Tesla’s Model Y was the best-selling vehicle in June, with more than 8000 finding new homes.EVs have gone from accounting for just 7.6 per cent of the total new car market in June 2025 to more than 23 per cent in June 2026.But despite this, Mazda Australia Managing Director Vinesh Bhindi believes this current sales scenario is a spike rather than sustainable growth in the foreseeable future and believes there are other factors at play.“ From an Australian point-of-view, yes there is disruption in the market with the oil supply issues, that has made some drastic changes,” he said.“But there's also another element, I think back in March, there was also this rumour of the FBT possibly disappearing in the May budget. So that also accelerated those customers who were looking at it.“But when you look at post-crisis, yes, the crisis is still in play, but it's not as severe. There are a lot more signs showing a return to normality, but we all know the crisis is not over yet. So one of the changes coming is the fuel excise step down. Again, it's good that it's a step down rather than an overnight. And then, how far and long that peace agreement holds will determine a few things.“But you take all of that aside, pre-March the market was normal and EV appeal was growing, which is what's expected, but at a normalised rate. Then post , it's come closer to what I call normalised. And then you look at the middle and say, ‘Was there any structural change that you could say is permanent?’ And the answer is no. The idea of this transition growing, accelerating is there, and will happen, but it's not suddenly gonna go from under 10 per cent to I think over whatever it was, 14 per cent at some points.”That opinion is at odds with Tony Weber, Chief Executive of the industry's peak body, the Federal Chamber of Automotive Industry, who believes the latest EV sales surge has had a major impact. “The Australian automotive market has shifted on its axis during the first months of 2026. This year is likely to represent a significant turning point for the Australian automotive industry,” Weber said in an FCAI statement.Mazda has been one of the slower brands to adapt to the EV shift, Bhindi was speaking to CarsGuide at the release of the new Mazda 6e, only the brand’s second electric model. The brand has only confirmed the addition of the CX-6e SUV as its other EV option, which leaves it exposed as more buyers look for electric alternatives.Mazda sales are down over 17 per cent year-to-date and the brand has slipped behind BYD, which is focused entirely on EV and plug-in hybrid vehicles. The arrival of the 6e and future addition of the CX-6e clearly come at a good time for the brand, but Bhindi believes that there is no immediate rush as mainstream consumer demand is still growing.“ Oh, I think it'll grow from the 10 per cent, but at what pace is yet to be determined, because over time, consumers are getting comfortable with the idea of an EV and the lifestyle can match,” he said.Bhindi reaffirmed his stance that Mazda will look to cater to customer demand rather than any government legislation, such as the New Vehicle Efficiency Standard (NVES), and believes the 6e is the right car at this moment.“ Now, I'm the first one to say we first look at what the consumer wants before we look at what the legislation is telling us,” he explained.“Because the consumer is the one who makes the final decision. And providing this car, again helps us as a business, but more importantly it is talking to that customer base that probably will be between 10 and 20 per cent in the years ahead that will say, ‘This is what I want.’”