Mazda 3 2009 News

What should have been the main attraction in the car world was reduced to a sideshow as the heads of America's Big Three sat down in Detroit on the same day to beg for the billions they need to stay in business.There was plenty of shiny new stuff but all the talk was doom and gloom, even from car chiefs who do not have the same live-or-die pressures as General Motors, Ford and Chrysler."I think it is fair to say this is the worst we have seen," the head of the world's fifth-largest carmaker, Carlos Ghosn of the Nissan- Renault alliance, says as he delivers the keynote speech at the opening of LA '08."And we are not certain. Is this the beginning of the end, or the end of the beginning?", Ghosn says of the critical cash crisis which is affecting nearly everyone in the car world.Still, there is plenty of new stuff and news on the strangely subdued stands in downtown LA.The latest Ford Mustang, for a start.And then the world debut of the latest Mazda3 and Lexus RX, the great looking new Nissan 370Z, the updated Porsche Cayman and Boxster, and even a droptop Lamborghini Gallardo LP 560-4.It's no surprise, either, that some of the special impact in LA is reserved for cars which are chasing the elusive path to a future beyond petrol that satisfies American lawmakers' deepening desire for transport without emissions.The Mini E is the obvious champion, but LA also has the electric Mitsubishi i-MIEV which is likely to become Australia's first plug-and- go volt car, and all sorts of new-and-old battery-powered concept cars from the Big Three and a growing number of hybrid production cars including the Mondeo-sized Ford Fusion.As well as the radical looking Honda FC Sport Concept, which was done to prove that a hydrogen-powered future car does not have to look as boring or family as the company's upcoming Insight or the benchmark Toyota Prius.The show is a mis-hit for General Motors, which canned its concepts and parties, although Ford stays totally committed with a Mustang which makes the running for an event which typically draws around one million visitors in a city which is the car capital of the USA and, by extension, the world."I think there is a mixed emotion at the show," says J Mays (SUBS: CORRECT), the design director of Ford Motor Company."You still have to try and tug hard enough on the heart strings that people forget about the purse strings. It's a yin-and-yang situation."Looking over at his Mustang, and across to the Honda FC, Mays expresses what many people are thinking. Even at a time when it is more politically correct to attack the car chiefs, and their private- jet flights to Washington, than to talk about a show which takes another important step towards the world beyond petrol."Automobiles are escapism. It's not just transport," says Mays."People ask if it's appropriate to launch the Mustang at his time. Damn right it is. It puts a smile on your face and enhances your quality of life."That is definitely true of the Mustang, which still looks muscular and fresh despite a chassis which trails well behind the Ford Falcon, and the open-air Gallardo and even the second-generation Nissan Cube, which could just make it to Australia one day.And the 370Z looks tauter than today's 350, with the promise of more go and much better cabin quality, and the Mazda3 is fresh and happy.The Mini E looks just like the regular petrol-power car but is a milestone car which has the power and range to win people to electric."It's an important time in the history of the global car industry," says Carlos Ghosn.He worries about the impact of the global recession, and the money pressures on carmakers trying to evolve faster than ever before, and the challenges of safety and emission regulations.But, just like the cars on the LA Show stands, and the regular car people who flood in once the doors are open, he is bottom-line upbeat and bright."The one thing that is certain, absolutely certain, is that people will continue driving cars. Cars have no substitute. We have convergence on the issues, but divergence on the solutions," Ghosn says.And that is pretty much the way things looked in LA. 

But that is no surprise with the heads of the Big Three carmakers all skipping the event to continue lobbying for a $US25 billion lifeline from congress in Washington.Ford still splashed with the official introduction of the 2010 Mustang, but Chrysler and General Motors both wound-back their involvement in the second-biggest car show in North America.That left the way clear for the imports, with Mazda pulling the cover off its all-new Mazda3 - the last car it will develop with Ford as its owner - Nissan revealing its revitalised 370Z and a new Cube, and Honda revealing a radical looking new concept coupe called the FC Sport.Lexus also has a new RX SUV, which is being simultaneously unveiled in Sydney and will come as both a pure petrol car and a hybrid, Hyundai is showing a Sonata hybrid concept and the plug-in Mini E electric car is making its first public appearance.The LA show usually draws a crowd of more than one million visitors but the attendance is expected to be well down this year with car sales off by more than 35 per cent in October and America's annual selling rate down by closer to 40 per cent.Still, cars like the Mustang will still draw a crowd in a city which is one of the most automobile driven in the world and there are plenty of pointers to the future including a growing number of electric cars led by the Mini but including concepts from Chrysler. 

General Motors, Ford and Chrysler are arguing for their share of the rescue money provided by the American government as they continue to suffer the biggest losses in motoring history.The Bush administration opposes their call for cash but a bill has been presented by the Democratic party to the country's Congress, which is also in transition following the landslide win by president-elect Barak Obama, to give them some short-term relief.If any deal is approved - which seems a longshot - it will include a provision that none of the money can be used to pay executive bonuses.These have been a multi-million dollar windfall for most senior executives at the Big Three for decades, but look to pass into history - at least until the river of red ink in Detroit is damed.The proposal for the $25 billion assistance package has created a political furore in the USA, where one side of politics says the Big Three only have themselves to blame and the other is trying to protect jobs and even the pension and health insurance entitlements of retired workers.A USA Today-Gallup poll shows the split, as a 47 per cent of adults said they believe loans and other help for carmakers is "not that important".Meanwhile, everything from paperclips to concept cars has been culled as General Motors fights for survival.The one-time world leader, which is now certain to be overtaken by Toyota on the 2008 sales charts, has slashed all non-essential spending and has even withdrawn from the Los Angeles Motor Show later this week.GM was planning to unveil a new Buick concept car and something exciting for Saab, but has pulled both cars and also decided to keep its senior executives away from the California car show.Ford and Chrysler are also expected to go low-key in LA, leaving import brands including Nissan and Mazda - which will reveal their all- new 370Z and Mazda3 - to make the running.But it is the GM cutbacks which are making news in the USA, as the company - which is losing billions each month - reduces spending on everything from stationary to company cars. It has cut all executive bonuses and raised prices for executive lease cars.GM has admitted it will run out of cash reserves by the end of the year.Chrysler has also eliminated bonuses and is pushing e-mail to save on paper costs, while Ford is not having any Christmas parties in 2008 and has slashed all non-essential staff travel. 

Just as General Motors has bailed out of Suzuki to raise more than $350 million, the blue oval brand is hoping to make more than $700 million from its new move.It is reducing its stake in Mazda from 33.4 per cent to just over 13 per cent, in a move announced yesterday in Detroit.The potential sale was first raised more than a month ago but, at the time, Ford refused to confirm any cut in its Mazda shareholding.But further financial troubles in the USA, where Ford has joined calls for a major $US25 billion government bailout, has forced it to move.There is no single buyer for the Mazda shares, but Japanese reports are pointing to a buy-in by the Sumitomo and Itochu trading houses and other financial institutions.However Mazda is looking to buy back a significant stake in its own future and has emerged as one of the biggest bidders."It's good to be able to buy back your own shares," the spokesman for Mazda Australia, Glenn Butler, says in Los Angeles ahead of the global unveiling of the new Mazda3 tomorrow.Ford became Mazda's saviour in the late 1980s when the company became a victim of over-ambitious expansion plans and the Asian economic meltdown. It was already a significant shareholder but took outright control when it expanded its stake to 33.4 per cent.The Ford move came at around the same time as former president, expatriate Australian Jac Nasser, was also buying up Jaguar, Land Rover and Aston Martin to create the one-time Premier Automotive Group.Ford has since sold-off its British assets, most recently to Tata of India, but company chief Alan Mulally said recently in Australia that there was no plan to jetison Mazda.But that has changed with the American automotive crisis."Ford is looking to sell around 20 per cent of the company. Once Mazda has its share, the rest will go onto the open market," says Butler."But there are three or four key buyers lined up in Japan. It will be interesting to see what happens."In any case, he sees minimal change in Mazda's strategic direction or the company's operation in Australia."Mazda and Ford's strategic relationship will continue into the forseeable future," he says. 

In a swiftly changing motoring environment carmakers are searching for new ways to cut fuel use and emissions and improve efficiency.Among the hundreds of concepts and new and updated models on display at the Paris motor show over the next 15 days are some definite standouts. Renault has combined gull-wing doors, comfort, refinement and a slippery design with a hybrid diesel engine and plonked it all on massive 23-inch wheels in its range-topping Ondelios concept car (cover picture).It's 4.8m long and has a hybrid 150kW version of the 2.0-litre dCi engine.There are also two 20kW electric motors at the front and rear to provide extra boost recovered during braking.Mercedes is unveiling one of the world's fastest cabriolets. The SLR McLaren Roadster 722S has 478kW of power and accelerates from 0-100km/h in 3.7 seconds before reaching a top speed of 335km/h.Just 150 of the two-seater supercars will be built. It complements Mercedes' other show star the ConceptFascination, a wild two-door sportswagon. It's a modern version of the old British “shooting-brake” where a wagon tail has been planted on a sporty saloon.Citroen's crossover concept, Hypnos, hasa 150kW engine that boasts miserly fuel efficiency figures of 4.5-litres per 100km.However, it what's inside that is different. An extremely colourful rainbow light show highlights its sleek styling.Honda is using the Paris show to highlight its green commitment. Star of its stand is the new Insight Concept, a dedicated petrol-electric hybrid car in the vein of Toyota's Prius.It is expected to go into production within the next few years.From the US, GM will debut a close to production version of its revolutionary Volt electric car. Chevrolet is showing its new crucial small car the Cruze, plus its first seven-seat multi-purpose family car, the Orlando show car.A form of SUV-family van and wagon crossover, it has a 2.0-litre diesel engine.Alfa Romeo is unveiling its little MiTo compact which is due to come to Australian the middle of next year.Fiat is showing the MiTo's likely competitor in the super-mini category, the 120kW 500 Abarth EsseEsse (SS) plus its PUR-O2 eco-range of cleaner, greener 500s. New technology includes the ability for the engine to turn itself off while idling and back on to continue driving.Mini will show its all-wheel-drive Crossover Concept, while BMW will premiere its X1 wagon. The Mini is intended for adventurous twenty-somethings, while the Concept X1 will go into production as a safe, practical family car.Chasing a similar small, sporty car market is Audi with its new A1. The near-production version will be a feature of its stand.Saab is exhibiting its 9-X Air concept car, while Volvo is debuting its production-ready ultra-safe XC60 crossover which is headed for Australia.Porsche has several new models in the911 range plus the go-anywhere Cayenne S Transsyberia super-4WD.Mazda's all-new Kiyora urban compact four-cylinder concept car will sit alongside the world debut of production cars, the new generation MX-5, the Mazda6 with a 2.2-litre turbo diesel engine and the Mazda2 1.6-litre diesel.Lamborghini has joined the rush to GT supercars with its four-door Estoque concept.Like Porsche's Panamera, Maserati's Quattroporte and Aston Martin's upcoming four-seater, the Estoque, brings a new versatility to one of the world's most uncompromising sports marques.Lamborghini stresses that although there are no production plans for the AWD Estoque it has been developed as fully production capable.Toyota has three world premiere vehicles ranging from its little four-seater city car, the iQ, to the all-new Avensis sedan and wagon and the 1.4-litre diesel-engined Urban Cruiser All Wheel Drive.Ford is debuting the all-new Ka city car with a choice of 1.2-litre petrol and 1.3-litrediesel engines, the hot Focus RS and the new economic Fiesta.Volkswagen will show off its latest Golf GTi. The hot hatch for 2009 is cleaner, smoother and much more refined than earlier cars.It will still come with a 155kW turbo petrol engine and the promise of a 7.2-second sprint to 100km/h, but is missing the wild body bits of earlier GTi road runners.Nissan's debuting Nuvu concept is just three-metres long. It only has two normal seats plus a third that folds down for luggage and groceries. The city car has solar panels on the glass roof.Ferrari will debut its chic two-seater V8 California sports car.From Korea will come Hyundai's i20 small car and a 2.4-litre engined hybrid SUV.Kia is showing its Soul range of urban crossover concepts that come with either petrol or diesel engines. There's also a hybrid version. Additional reporting by Kevin Hepworth and Paul Gover. 

Like the Mazda 6, demand for the new Mazda 3 has been very strong, so much so that Mazda has not been able to keep pace with demand.