Mazda 3 2004 News

The entry level Neo model of the popular Mazda3 doesn't have a reversing camera, and many expected the brand to fit one as standard when it announced a pricing adjustment as a result of the free trade agreement with Japan.Instead, the brand made rear parking sensors and alloy wheels standard on the Neo, despite the fact that some of the cheapest cars on the market — including the Toyota Yaris and Honda Jazz — now have cameras as standard equipment."It might surprise you," Benders said, "but I don't have a string of customer complaints or comments saying, 'where's my reversing camera?'"There is no silver bullet to stop accidentsBenders said a reversing camera shouldn't be relied on to guard against driveway tragedies involving young children."I don't see the driveway as being a place where kids should be walking around in the first place," he said."I expect that people who drive cars take care and attention about how they drive their cars. Reversing cameras are not infallible. They're more an aid but so are reverse parking sensors and they will pick up obstacles in the same way."He later clarified his comments, saying he hadn't meant to be dismissive about the cameras, but was making the point that drivers had to take responsibility for road safety, rather than rely on crash-avoidance technology."There is no silver bullet to stop accidents," he said.

The Japanese brand has boosted the features list for the small car range by adding Bluetooth - already standard in key competitors Cruze and Corolla - to the entry-level $20,330 Neo model without adding to the price tag.The system will enable hands free phone use and music streaming, the latter also on offer via a USB input. A USB connection also allows for full iPod integration and function via the steering-wheel mounted controls and information being displayed on the centre display.So far this year the Mazda3 has sold more than 28,000 units and was just ahead of the Toyota's HiLux range of two and four-wheel drive utility vehicles in second and the soon-to-be-replaced Corolla in third.Mazda Australia's national marketing manager, Alastair Doak, says the Mazda3 is Australia's most popular car and the updates were designed to maintain that. “With the introduction of Bluetooth and USB across the entire range, offering even more value to the customer, we expect the appeal to continue.“The fact that the latest enhancements come at no extra cost shows that we are intent on giving Mazda buyers more,” he says. Mazda facelifted the top-seller last year, so the extra equipment is part of an upgrade the company would hope helps keep the hatch and sedan range in the top tier of the car sales race, as the next Mazda3 is not likely until next year.The Mazda3 MPS hot hatch has also been updated with changes to the paintwork and wheels, with no change to the $39,490 price tag. “It's a tweak with the MPS - it was made available to us, the MPS wasn't part of that facelift last year so it was an opportunity for us to bring some updates to the MPS as well,” Mr Maciver says.Exterior mirrors, part of the rear spoiler and rear lower bumper are now painted in a black mica colour, the radio reception is now taken care of by a shark fin antenna and the alloy wheels have taken on a dark metallic hue. “The main volume market for the (Mazda6 MPS) car is the US but ultimately the volume wasn't there, that's the reason the decision was made to stop production of the car, there's no plans to add more MPS models,” he says. 

Mazda is on a high right now after securing its best sales month in history in June with 8406 vehicles sold.

The biggest recall has hit Toyota, which wants to check 144,500 Camrys for headlights, and nearly 8000 Honda Civics also have light problems.The federal Department of Transport says eight imported cars have been recalled since June 1, even Volvo, which makes safety a key selling point, hasn't escaped, recalling cars to check on a faulty door assembly.The latest recalls are;Audi: A6 built between March 2004 and March 2005 may have a software fault which, in exceptional circumstances, could delay release of both front air bags in an accident. Number of cars, 464.Toyota: Camrys built from June 2002 to May 2006; faulty headlight switch which may cause headlights to flicker or temporarily fail. Number involved, 144,589.Honda: Civic sedan and somes hatches built between 2001 and 2002; problem with plastic terminal connector melting, causing low beam lights to fail. Number, 7979.Volvo: Current model C70 may have incorrect left hand door assembly, so it doesn't meet legal requirements in an accident. Number, 173.Mazda: The Mazda3 MPS built from May 2006 to May 2007 may have a loose bolt securing the engine and transmission to its mounting. If it falls out, the engine may drop, detaching the drive shaft. Number of recalls, 1160. Recall will start next week. 

The car industry uses a web of alliances to survive.Lust, affairs, one-night stands, engagements, marriages and divorces — it can be hard sharing your love. It can also be expensive, especially if the human analogy is applied to the car business.DaimlerChrysler's recent divorce cost the now-solo Daimler AG a cool $33 billion.Daimler and its former partner, now known by her maiden name of Chrysler Group, still share the kids.These include shared components and manufacturing, including the Chrysler Crossfire (based on the previous Mercedes-Benz SLK) and Jeep Grand Cherokee, which uses Mercedes' V6 diesel engine and transmission.Daimler-Benz and Chrysler courted in the late 1990s, sealing their association in 1998 with a new name, DaimlerChrysler.The marriage was mutually beneficial. Daimler gained economies of scale and a new customer for engines, transmissions and an outlet for its old platforms. The previous Mercedes E-Class shares the same platform as the Chrysler 300C.Chrysler gained unprecedented, cost-effective access to the drivetrains used to power its distinctively styled cars.Of the divorce, shareholders of Daimler- Chrysler spitefully said “I knew it wouldn't work”.Marriages may be difficult, but alliances are what keep many car companies afloat.All these inter-relationships are spurred by one goal — profit. So competitive is the car industry that every dollar counts.Making cars cheaper improves profits, even if that means relocating factories to countries with low labour costs, non-existent unions and tax-free government incentives.Few would know that 10 models on the Australian market are made in Thailand. South Africa makes five, there's one from the Czech Republic, three from Slovakia, one from Poland, four from Malaysia and one from Indonesia.Build quality in most cases is as good as you'd expect from a country-of-origin factory.The biggest difference is manufacturing costs. Building a Volkswagen Golf in Germany, for example, costs substantially more than building the same car in South Africa. Sharing components such as engines, transmissions, platforms and bodies with a rival company — or at least one perceived as being a rival — is big business.The platform of the Mazda3 is similar to the Volvo S40 and Ford Focus. Ford has a big chunk of Mazda's shares and owns Volvo outright.The Toyota Aygo, a one-litre hatch soon to be sold in Australia, is built in the Czech Republic with the Citroen C1 and Peugeot 107. The only differences are interior trim, grilles, head and tail lights. Everything else, except the badge, is identical.General Motors has a giant web of ownership, component sharing and minor shareholdings. It owns Saab and Hummer, and rebadges cars including the Daewoo Matiz as Chevrolets.GM owned 20 per cent of Fiat until it dissolved the relationship in 2005. But retains component sharing deals and owns 50 per cent of Fiat's JTD diesel engine technology.GM also has 3 per cent of Suzuki (it had 20 per cent until selling down in March 2006) and 7.9 per cent of Isuzu.This relationship crosses with Fiat. Suzuki buys Fiat diesel engines for its European cars but also buys diesels from the PSA group (owner of Peugeot and Citroen) and Renault. Fiat this year will also supply diesel engine's to Saab.The Suzuki Splash, to be launched in Europe later this year is based on the Swift/SX4 platform, but will be rebadged the Opel/Vauxhall Agila for European sales.Fiat sells the Suzuki SX4 as the Sedici in Europe.Suzuki also owns 11 per cent of GM-DAT, the Korean-based company that makes the Holden Epica, Captiva, Viva and Barina.GM sold its 20 per cent of Subaru parent, Fuji Heavy Industries, in 2005. Fuji bought back most of the shares, though Toyota bought in and now owns 8.7 per cent of the company.Toyota also owns Daihatsu and has a big stake in Yamaha. Yamaha has an engineering alliance with Toyota — twin-cam engine and multi-valve heads included — and recently created the V8 engine for Ford-owned Volvo.GM also gets its Saab plant in Sweden to make the Cadillac BLS mid-size car, alongside its Saab 9-3 and 9-5.The Hyundai Sonata's 2.4-litre engine is shared with the Jeep Compass, Dodge Caliber, Chrysler Sebring and Mitsubishi Outlander.Renault has an alliance with Nissan and owns Samsung (Korea) and has a joint venture with Mahindra (India).Porsche's Cayenne SUV is built in Volkswagen's factory in Slovakia alongside the Volkswagen Touareg and Audi Q7. Porsche's Cayman is built in Finland. That's just the tip of iceberg.Peyton Place has nothing on these guys. 

Like the Mazda 6, demand for the new Mazda 3 has been very strong, so much so that Mazda has not been able to keep pace with demand.