Mazda 2 News

With an entry price kicking off at $16,500 for the five-door model, Mazda has room to move with its three-door Mazda 2.

This year has seen the market share of Commodore, Falcon and the Mitsubishi 380 fall to 19 per cent of new passenger vehicles, with only Toyota's Camry more or less immune.And while it was the biggest sales October ever, the share enjoyed by big Australian cars was reduced to 17.2 per cent. The lighter fare from Thailand achieved a best-ever 15.4 per cent. The Vfacts monthly bulletin, released this week by the Federal Chamber of Automotive Industries, recorded that 89,289 motor vehicles were sold in October; an increase of 9359 on the same month last year.It beats the previous record for October, set in 2004, by more than 8000 sales. Year-to-date the market is up by 70,000 vehicles as it continues its charge towards breaking the one million mark for the first time.Yet against this bumper backdrop, 15,382 Australian-made units were shifted last month, mostly to fleets.Japanese-made cars continued their dominance but Thailand is where Honda's CR-V, Civic and Accord sedans are made. These and others, including Ford's Courier, which accounted for 13,825 sales in October.In sharp contrast to ever-diminishing local sales, that Thai-built percentage has increased by almost 50 per cent so far in 2007.Petrol prices are blamed for the decline of the great Australian six-cylinder. But the fact four medium-sized SUVs sold more than 1000 units each last month gives the lie to that.Yes, light cars, spearheaded by 1193 sales of the new Mazda2, experienced a sales surge, but the truth for the big Aussies is grimmer than the rising cost of the stuff that makes them go. The fact is that given wealth of choice, fewer and fewer Australians want the types of cars made in Australia.FCAI chief executive Andrew McKellar says the locals have never had it tougher.“The intensely competitive situation in the motor-vehicle market is being driven to a significant degree by the ongoing strength of the Australian dollar,” he says. McKellar says 4400 Commodores (excluding utes) were moved last month, so with about 300 more sales than the Corolla, it is the nation's number-one seller.Toyota's eggs are in more than one basket with the ever-competitive Yaris, Camry, RAV4 and Prado prominent among its 20,212 October sales. Holden managed 11,415 and Ford 8206. It was the first time that Toyota had outsold the combined total of Holden and Ford in any single month.Year-to-date Toyota leads Holden by 71,360 with the launch of the new LandCruiser this month.If Toyota's lead is unassailable, surely the success story is Mazda.At number four, the leading full-imported marque sells not a single car to fleets or rental companies. They all go to private buyers.October's best-ever 7271 sales represented Mazda's 10th record month in a row. Mazda's year-to-date total of 64,929 already surpasses its 2006 full-year sales result of 63,664.  Snapshot   Country of originJapan 31,838Australia 15,382Thailand 13,825Korea 9830Germany 3901South Africa 2434Belgium 1525US 1448Spain 1422France 1206 The biggest sellers1 Holden Commodore (Australia) 44402 Toyota Corolla (Japan) 41233 Mazda3 (Japan) 31254 Ford Falcon (Australia) 24395 Toyota Camry (Australia) 19946 Hyundai Getz (Korea) 18967 Toyota Aurion (Australia) 18318 Mitsubishi Lancer (Japan) 14469 Honda Civic (Thailand) 140910 Honda CR-V (Thailand) 129111 Toyota RAV4 (Japan) 129312 Toyota Prado (Japan) 127313 Suzuki Swift (Japan) 119714 Mazda2 (Japan) 119315 Ford Territory (Australia) 119016 Toyota Kluger and Subaru Forester (both Japan) 117317 Holden Astra (Belgium) 111818 Mitsubishi 380 (Australia) 110019 Holden Captiva (Korea) 109320 Nissan Tiida (Thailand) 1087 

The carsguide car of the year 2008 finalists have been announced.

Getting value for money and being able to keep their new car; and new-found freedom; on the road has proved to be the biggest factors for first time car buyers.

Concept cars are a fascinating window into the inner workings of makers, and can be a reliable barometer of health. When Mazda unveils a sportscar study at the Frankfurt Motor Show, it will be just the latest in an impressive series of concepts which demonstrate that design is alive and well at the Hiroshima-based company.Which is a reassuring sign as Mazda enters the second phase of a renaissance, which began seven years ago. With the launch this week of its new Mazda 2 light car, previewed as the Sassou concept at Frankfurt two years ago, its product overhaul has gone full circle.If visual appeal is anything to go by, the first of the new generation is encouraging, but few car companies can avoid the cyclical nature of the industry and many turnarounds, such as the one Carlos Ghosn managed at Nissan, soon suffering from fatigue.Mazda Australia managing director Doug Dickson believes the Japanese maker has left its troubles firmly behind.“Mazda was always known for innovation and design,” he said at the 2 launch in Queensland this week. “But in the late 1990s we lost our way in Japan when we went through a period of grow or die. Eunos was introduced and other things which didn't work because the Japanese bubble burst, and we didn't have the sales volumes to sustain all the different series we introduced.”That was when Ford stepped in, increasing its stake in Mazda to more than one-third and moving to restore financial stability. But it also meant throttling the product pipeline while balancing the books.“Provided we don't go through that exercise again, then what's really happening is just a continuation of a design and engineering-led ethos that's been around since the front-wheel drive 323,” Dickson said.The first signs of a turnaround appeared in 2000, when Ford put one of its executive high-fliers, Mark Fields, in charge of Mazda with a mandate to restore it to full bloom. Hero cars such as the RX-8 and MX-5 quickly followed but the return to form also turned mainstream models, such as the Mazda 3 and Mazda 6, into showroom hits.The strong product line-up has been supported by Mazda's distinctive 'zoom-zoom' marketing campaign, which aims to give zest to the whole range. Even people-movers such as the CX7 benefit from this feisty approach.Despite being one of the first products of this regime, the previous Mazda 2 took a low-risk approach to the light car segment, opting for a cube shape to maximise cabin space and appeal to the Japanese market.This time there's a single-minded focus on styling and Mazda Australia expects local sales to double to about 850 a month.If they do, Mazda will have yet another product to reinforce its position as Australia's leading vehicle importer and help it reach a 2010 target of 80,000 sales well ahead of schedule. This year, Mazda Australia expects to retail 75,000 cars for a market share above 7 per cent.Dickson believes the brand has returned to its glory days with distinctive design its drawcard. “We know that to succeed we have to be different — a little bit unique,” he said. 

As Australia's new car juggernaut rolls on towards the magic million sales mark, the number of available models continues to swell. Already recognised as one of the most diverse and competitive car markets in the world, Australian importers continue to add to the mix.With half the year nearly gone, buyers have taken almost 500,000 new vehicles into their garages with some of the traditional biggest selling months still to come.At least three new marques will arrive in Australian showrooms in the second half of  the year; Hummer, Mahindra and Skoda,  testament to the vibrancy of what is, in world terms, a minor market.However, it is the expanding model range within existing brands that will drive the Aussie market over the million mark for the first time.Over the next six months more than 50 new or revised models will arrive in Australian new car showrooms. Here's a look at what's coming soon:ASTON MARTINDip your lid in style in September with the V8 Roadster, a gorgeous extension of the Vantage. AUDI Audi starts its end-of-year program in September with the R8, the biggest, baddest Audi in the garage The Supercar looks with enough performance to keep most on their toes. Also on the cards for October is the A5, Audi's first coupe since the TT. An all-new platform which comes as a front-wheel-drive and quattro. In November the V8 4.2 TDi may answer some questions for the Q7, including on fuel economy. BMW You'll have to wait until October for the new M3, but the latest offering from the M garage has something special. It's the first V8 for an M3. CHRYSLER A Sebring convertible, topless cousin of the sedan launched in early 2007, arrives in December. DODGE The Nitro SUV joins the Caliber for Dodge next month and the US marque backs that up with its Avenger sedan in August. FIAT The baby Ritmo, sold as the Bravo in Europe, will be Fiat's second passenger offering in Australia when it lands in October. Expect petrol and diesel. FORD The rush to oil-burners continues with the Focus getting the honour of being Ford's first passenger diesel next month before the Focus CC, the drop-top concept that set hearts aflutter at Frankfurt two years ago lands in October. The other big news for Ford is the return in November of the Mondeo for a third tilt at Australia. HOLDEN The key second-half model from the General is the VE Ute, bringing all the developments in the VE sedan to the working man's Holden. HONDA The Civic Type-R is razor-sharp styling built around a high-revving fun package. Next month. HUMMER The iconic offroader from the land of the large truck opens its Aussie account in October, a couple of months later than anticipated as a result of production delays for the H3. Surprisingly agile with real offroad ability. HYUNDAI An important second-half for the Korean marque. It starts with the popular Santa Fe SUV finally getting the 3.3-litre V6 from the Sonata to give it some extra punch. In October, the new Elantra hatch joins the sedan in the Aussie line-up after a wait of almost 12 months. JAGUAR An October styling refresh for the marque's luxury sedan, the XJ, is all from the Big Cat this year before a big 2008. JEEP The second of Jeep's non-Rubicon Trail-rated soft-roaders arrives in August to join the Compass for duty around town. KIA The Carens compact people mover has never really taken off here. The new generation is a little bigger and more stylish. It will be powered by a four-cylinder petrol or diesel engine with five- or seven-seat capacity. On sale in October. LAND ROVERThe baby Freelander gets a complete makeover for this generational change. New engines and a new family look all go on show in July. MAHINDRAIndia's workhorse ute, the Pik-Up, starts to roll out to Australia in July. MAZDA A new generation and a new look for the little Mazda2. Sharper styling is the key to this one's October debut. At the same time Mazda will add a diesel option to its top-selling Mazda3 range. MERCEDES-BENZThe key model for Mercedes this year is the meat-and-potatoes C-Class. Bigger, brighter and ready to meet the masses it is available from July. Also on Mercedes' new-model list is an upgraded ML500 and R-Class in September, both getting the 285kW V8 engine. October is a big month for the three-pointed star with the crackingCL65 AMG (a bi-turbo V12 with 450kW and 1000Nm) and the more sociable S320 CDi, which marries diesel with uber-luxury. MITSUBISHI You have to love a fighter. Australia's “other” family car, the 380, wins a minor refresh with some interior updates from next month. In August the automatic turbo diesel, traditionally the model's top seller, completes the Triton range while in October the point guard for the red-hot Evo X (due late in the year), the new Lancer, promises look-at-me-styling and more punch than the current model. NISSANThe baby Micra finally gets the green light for Australia with an October date with sales. In November the X-Trail, a core model for Nissan and the compact SUV that set the benchmark for those who actually can go off-road, gets a full generational change. The Dualis arrives in December. A softer option to the X-Trail, it sits on a similar platform but is more plush. PEUGEOT It's all about size for the French manufacturer. In July the 207CC, the previous generation of which set the standard for accessorising small cars, is back and promising to reclaim the crown. Its far more focused and athletic sibling, the GTi arrives in August with its turbocharged 1.6-litre engine. The station wagon derivative of the base 207 goes on sale in October. PORSCHEThe 911 turbo cabriolet proves Porsche's belief that if you can go fast in a sedan you should be able to go just as fast in a cabriolet. In September you can prove it for yourself. RENAULT August sees the Megane diesel join the Renault fleet, while the Clio Sport returns in November in an all-new guise. SAAB The new 9-3 will highlight Saab's first all-wheel-drive system in a completely renewed model range. All models arrive in November. SKODA Launches into Australia with a two-pronged attack in October. The Octavia medium-sized hatch and the quaintly named Roomster compact MPV will carry the flag initially. SMARTIn September the next next-generation smart ForTwo arrives, a little bigger and a little smarter. SUBARU The new Impreza is one of the most polarising styling departures of the year. In basic and WRX fettle the hatch arrives in September. A cult car heads mainstream and the jury is out. SUZUKIIf it ain't broke ... A freshen-up for the car that put punch back in Suzuki's local range, the brilliant Swift is in showrooms in October with the sedan version of the SX4 “tall hatch” joining the stable in September. TOYOTA The first product from Toyota's new “hot shop”, the Aurion TRD, arrives in August with a 3.5-litre supercharged V6 with sports manners and a load of plastic kit. Also in August is the generational change for Kluger with the SUV getting a substantial facelift and the 3.5-litre V6 from the Aurion. November brings the Landcruiser 200 Series and a TRD version of the HiLux. VOLVO The highlight for the Swedes in the second half of the year is the all-new generation of the XC70 due in November. About the same time the C30 will get the in-line five-cylinder diesel. VW A hot version of the Passat, the R36, is heading Down Under in November. 

Losing its bread-van looks and some of its load-lugging practicality and weight, the new Mazda 2 is tipped to lure a new class of buyer when it goes on sale in October.

It helped to drive a design and engineering change that has spawned the Mazda 6 and Mazda 3 along the way to the born-again RX-8.

Industry figures released this week show the real boom in the market has been in four-cylinder cars valued at less than $25,000.Known as the light car segment, sales in the division are up 22.7 per cent for the year to date on last year, while the large car segment is down the same figure. Last month light cars were up by 31.4 per cent on August last year.Federal Chamber of Automotive Industries chief executive Peter Sturrock says this trend has increased over the past couple of years, with a recent acceleration put down to high petrol prices."Well, quite simply because they are more fuel efficient, small and less expensive to purchase in the first place and they're less expensive to run," Sturrock says.A total of 10,806 light cars were sold last month and 77,650 sold this year, which is 14,346 more than last year. Leading the line-up is the Toyota Yaris, with a starting price of $14,990, which recorded 2673 sales in August, taking the total to 18,064 for the year to date.Added to this figure are the remaining 304 Echos that Toyota has sold this year, before the nameplate was changed to be consistent with the Yaris badging used in Europe.Hyundai's small Getz, named Australia's Best Small Car for 2005 by Australia's auto clubs, has also achieved an increase in sales, with 1738 models sold last month, and 13,863 for the year, an 18.4 per cent improvement over the same period last year.Getz prices start at $13,990 and stretch to $18,380. The cheapest car on the market, the Holden Barina, starting at $13,490, has the third highest sales for the segment, with 1091 sales in August and 9567 for the year to date.The Barina is followed by the Suzuki Swift, Honda Jazz and Kia Rio, all recording between 5500 and 6800 sales each for the year-to-date and just under 100 sales in August.Sturrock says while fuel prices are contributing to a shift to these cars, good value at a low price is also converting buyers."The small cars now are very well equipped," he says. "Some years ago they were the basic models, but now they're well equipped with safety and anti-theft, occupant protection, airbags and ABS, and they often have Electronic Stability Control."Features in this segment on cars such as the Yaris and Getz include front airbags, an MP3 compatible CD system, airconditioning, power windows, central locking and ABS. Some even come with Electronic Brakeforce Distribution and anti-skid technology.Holden's Barina offers airconditioning as standard, a feature that has to be bought as an option in the $34,990 base model VE Commodore Omega. The Hyundai Getz also offers a five-year/130,000km warranty.Toyota spokesman, Mike Breen, says this segment also offers a good alternative to second-hand cars."With the options that you can get on a brand new car, plus the new car warranty, it's quite appealing, especially to younger people," he says. And it seems a wide variety of buyers are purchasing these light cars, from students through to families and retirees.Hyundai spokesman Richard Power says its small cars, the Getz and Accent, are finding a market among a variety of drivers."We get quite a few young people buying it as their first new car and there's loyalty from senior motorists, who don't need a big car any more and are very attracted by the long warranty," he says. Overall, the car market has dropped by 3.4per cent on last year, with 642,383 vehicles sold, a decrease of 22,513 vehicles. August was also down from 2005 by 4516 vehicles.In the small car segment, sales are up 3 per cent year-to-date, with the Toyota Corolla the segment leader with 4147 sales in August and 31,705 Corollas sold this year. But small car sales also experienced a slight drop last month, down 1.3 per cent or 244 vehicles.Sturrock says that although the large car segment is down by 26,461 vehicles, it is still an important part of the market."It has reduced over time from what it was to where it is today," he says. "But it's still about 25 per cent of the passenger car market. You see very strong interest in the new Holden Commodore and the new Toyota Camry, there's been an excellent reaction."WHAT'S SELLINGToyota Yaris 18,368Hyundai Getz 13,863Holden Barina 9567Suzuki Swift 6703Honda Jazz 5936Kia Rio 5579Ford Fiesta 4407Mazda2 3934Hyundai Accent 3593Mitsubishi Colt 1516VW Polo 1337Peugoet 206 1071Citroen C3 486Proton Savvy 357smart fortwo 326Renault Clio 173Citroen C2 139smart forfour 132Fiat Punto 113Daihatsu Sirion 40Proton Satria 9Suzuki Ignis 1*Source: VFacts (light car sales 2006 to end August)Note: Yaris sales includes 304 Echo salesTHE CHEAPIESHolden Barina from $13,490Hyundai Getz from $13,990Proton Savvy from $13,990Toyota Yaris from $14,990Hyundai Accent from $15,990Mitsubishi Colt from $15,990Suzuki Swift from $15,990Ford Fiesta from $15,990Honda Jazz from $15,990Kia Rio from $15,990Mazda2 from $16,335Peugeot 206 from $16,990VW Polo from $16,990

"A sensational result ... better than we had every anticipated," Mazda Motorsport boss Allan Horsley says of the seventh-place finish by Michael Long in the "extreme" Mazda2 rally car."Michael drove beautifully, did everything exactly as he was asked and the car performed without a hiccup."Long and co-driver Andrew Crawford powered the Mazda2 through a 65-strong field to finish first in class and seventh overall in the Canberra clubman event."That was a good weekend," a somewhat-modest Long says. "It is the first time I have been even close to a factory car and the experience was awesome. It has certainly inspired me to keep at it."Long was one of eight finalists chosen from thousands of entries and brought to Sydney for a day of rally training and final selection."When I first filled out the entry form on the net I really didn't expect to hear anything more about it," Long says. "Then when I got the call to say I had been chosen for the finals it was unbelievable."Before winning the CARSguide Mazda2 Rally competition, the 21-year-old Sydney fitter and machinist had been in club events with his Datsun 1200 for three years."In my car, I do all the prep and tuning, Dad drives the service vehicle and between us we service the car," he says. "This has been a different experience."Horsley started planning the Mazda2 rallycar late in 2005 and showed it at last year's international motor show in Sydney.The project had followed on from the RX-8 Turbo as Mazda worked towards showing the "extreme" possibilities of cars in its range.With its stripped-out interior, bonnet-mounted driving-light pod, chunky Dunlop Direzza rally tyres, 15-inch Compomotive wheels and roof-mounted fresh-air vent, the Mazda2 Rally Concept looked the goods right from the outset."We didn't do anything with the engine or gearbox but from what it showed over the weekend it was competitive," Horsley says.Long says although the Mazda2 was not over-endowed with power, it was a great driving experience. "Through the smoother corners it was very fast and controlled," he says."It suffered a little over the rougher stuff but that was just to do with ground clearance. Overall, it was a pleasure to drive."The Mazda2's Proflex suspension package was supervised by regular Mazda driver, Murray Coote, who campaigned the original Mazda 323 AWD rally rocket to the 1988 Australian Rally Championship.Coote also showed the mettle of an earlier Horsley project with a strong showing in Targa Tasmania in the prototype of the turbo-powered Mazda MX-5 SP.Mazda Australia's extreme car program was conceived as a way to extend the "zoom-zoom" appeal of the company's range.