Kia Cerato 2014 News

Kia is looking to get back into the hot hatch business after pulling the unloved Proceed GT out of the local market last year.

Sausages are sizzling, the hessian fences are up and those weird inflatable statues are flapping in the breeze: it's clearance sale time at new-car yards across Australia.

There are plenty of deals on wheels in the race to the end of the year.The two best-selling cars in Australia -- the Toyota Corolla and Mazda3 -- are in a neck-and-neck race to become Number One for the year.The Corolla leads the year-to-date tally and Toyota as a brand is trying to eclipse 200,000 sales for the 10th time -- as market leader for a record 12th year in a row.The reigning champion Corolla overtook the Mazda3 in the year-to-date tally in July by just 21 sales -- but the pair have swapped the monthly lead three times in the past four months.The Mazda3 landed the most recent punch, outselling the Corolla in November and closing the gap to top spot and now either brand could win for the year. In decades of Ford versus Holden rivalry the finish was never this close.Even if these two cars are not on your shopping list this is still good news because their discounting has dragged other brands into the battle, giving buyers more bargaining power than usual.December and January customarily make for sharp buying because dealers are trying to clear 2014-built stock.But the tight battle at the top of the charts has increased the pressure in the biggest segment of the market. Here are the best deals we found this week, in order of each car’s popularity on the 2014 sales charts.Toyota CorollaThe discounts are hard to find online but they’re available at the dealer if you go in with a reasonable target price rather than a made-up one.Toyota is trying to walk customers up to the Ascent Sport ($23,990 drive-away for manual and $25,990 drive-away for auto) but the best deal is still on the most affordable model.Aim for $21,990 drive-away for the Corolla Ascent hatch or $22,740 drive-away for the sedan. Both come with seven airbags but the sedan gets a standard rear-view camera and parking sensors.Mazda3Mazda is being discreet with its discounting and dealers will try to upsell you to the dearer models. Once again, the cheapest models are the best buying. The website says "free on-roads", which effectively means you can take the RRP and turn that into a drive-away price. Aim for $19,990 drive-away for a manual and $21,990 drive-away for an automatic.Hyundai i30The Hyundai i30 hatch comes with a $1000 EFTPOS card, but you can turn that into a $1000 discount. Aim for $19,990 drive-away for a manual or $22,540 drive-away for an auto -- if you don’t take the spending card. There’s also a finance offer: no deposit or repayments until 2016, but be sure to check the interest rate.Holden CruzeThe Australian-made Holden Cruze is struggling, sales are down, and it is on track to go out of production at least one year before the Commodore (when Holden will import the new generation Cruze). Which is why Holden has an epic deal: $19,990 drive-away with automatic transmission plus a five-year warranty. The only catch: metallic paint is $550, the dearest of the mainstream brands.Vokswagen GolfThe German brand wants to overtake Toyota for global sales leadership by 2018 and is dropping Golf prices the world over. At $22,990 drive-away for the manual and $24,990 drive-away for the automatic it is about $4000 off the full RRP. But the best buying is the Jetta sedan (an updated model is due early next year). The price is an unbelievable $19,990 drive-away for a manual and $22,990 drive-away for an auto, about $7000 off the full RRP.Ford FocusThe Ford Focus Ambiente sedan and hatch have been trimmed to a super-sharp $18,490 drive-away for a manual or just $19,990 drive-away for an auto -- once you take up the $1000 discount or “cash back” offer funded by Ford.Nissan PulsarThe Nissan Pulsar is the sharpest buying in the small car class: $18,476 drive-away for a manual or just $19,476 drive-away for an automatic if you ask politely. There is just one catch: Nissan wasn’t very good at clearing stock this time last year, so these deals are on 2013-built cars.Even though they’ve been sitting around for at least a year, the dealer will prep them so they’re as good as new and the three three-year warranty starts the day you take delivery. But it’ll be marked down slightly at resale time because you’re trading in a 2013 model, not a 2014.Mitsubishi LancerGiven that the Lancer is one of the oldest cars in the class (it has been with us in this guise for seven years) its discounting could be a little sharper than this: $18,990 drive-away for a manual and $21,490 drive-away for an auto -- once a $1000 cash back is taken into account.Hyundai ElantraRecently given a freshen up the Elantra can be had for the same money as the Hyundai i30 hatch: aim for $19,990 drive-away for a manual or $22,540 drive-away for an auto if you don’t take the $1000 spending card. Not the sharpest deal around but not the worst.Kia CeratoLast but certainly not least, the Kia Cerato is among the sharpest deals out there, especially when you consider the market-leading seven year warranty: $19,990 drive-away for a manual or an automatic (yes, same price for both), about $4000 off.

Kia's announcement of an Australian-first seven-year, unlimited kilometre warranty could benefit buyers of others brands as they try to match it.One of Australia's fastest growing car brands, Korean company Kia, is about to upset its big name rivals by announcing a seven-year unlimited kilometre warranty, the longest in Australian automotive history. Kia’s sister brand Hyundai was the first company to offer a five-year, 130,000km warranty in Australia 15 years ago -- in 1999 -- as a response to quality concerns over a bungled safety recall the year before.Hyundai then increased its warranty coverage to five years and unlimited kilometres in 2006.RELATED: Small car price war about to heat upFrench car maker Citroen then raised the bar in March this year, offering new-car buyers an unprecedented six-year, unlimited kilometre warranty.Kia's new benchmark of a seven year, unlimited kilometre warranty will put the market leaders under increasing pressure given brands such as Toyota, Holden, Ford, Mazda, Nissan, Volkswagen, Subaru, Honda, Audi, BMW and Mercedes-Benz only offer three years coverage. It means buyers of most mainstream brands will eventually be the winners as they try to raise their level of warranty coverage to either match or get closer to Kia's seven-year stretch. But none are yet to react.The longer warranty period will likely boost the resale value of Kia cars at trade-in time because used-car buyers will get the balance of the new-car warranty.Most new cars are sold after four years, according to industry figures. This means a typical secondhand Kia would give used car buyers three years of factory-backed protection against faults.The Kia warranty is part of the company's ambitious sales push in Australia after a decade of weak results.Kia is just outside the top 10 sellers but its sister brand Hyundai -- which sells, in effect, the same cars under the skin but with different body styles and different branding -- is in the top four.It is the largest gap between the two jointly owned companies in the world.Kia recently poached Hyundai Australia's sales and marketing boss Damien Meredith to head the Kia division locally and this is his first step towards doubling sales within four years."This is a watershed moment," said Mr Meredith. "Kia customers now have a peace of mind that can't be matched in the Australian new car market."The deal includes free roadside assistance for seven years -- if the car is serviced at a Kia dealer once a year.Kia has also extended its capped price servicing program to seven years -- one of the longest in the car business -- and that prices of routine maintenance will remain the same as before."The two year increase in warranty, capped-price servicing and roadside assist is absolutely transparent and we will not be asking our customers to dip into their pockets to fund the extra benefits," said Mr Meredith.

New S Premium among several value changes to Kia Cerato lineup.

Kia has reinforced their sponsorship of the Australian Open tennis tournament by serving up a world first interactive game that has had close to 125,000 Aussies diving in for a volley.The Game On app, developed by Kia in collaboration with their marketing partners, has people using their smartphones to return a series of six different high-speed serves from ads screening on their televisions and on large interactive screens in shopping centres along the Eastern seaboard.And the flying balls they're facing are dished out by the world's faster server, Australian Sam Groth, who has been clocked at 263km/h. And as an extra advantage, players have the chance to win a Kia Cerato Koup Turbo at the end of the tournament. Kia's general manager marketing, Steve Watt says the response has been well beyond what the brand expected, with four days to go until the championship ends. "At the moment we're at a 123,000 which is amazing," Watt says. "We had a target of 45,000 and a stretch target of 100,000 -- which we passed halfway through the tournament."The strengh of this campaign is that it's being supported through the telecast, and spots in telecast, and being being driven by a lot of social media as well. And it's a very broad demographic -- the majority of downloads are Australian but the second market is Japan, despite the fact that they can't play within telecast because of it being a different signal, so are playing it online."Watt says the app has been significant in generating engagement with Kia branding, to the extent that people are keen to see the ads -- rather than dodging them. "The nice thing about this is that there are 123,000 people walking around with a smartphone waiting for our ads to appear on TV."He says the success of the app means we could see it applied to other sports Kia supports. "When we came up with the idea it was all about engagement and providing another layer to our sponsorship," Watt says. "This app has an ability to be redeployed with our other sponsorships, say for a soccer game with the World Cup, or AFL game with Essendon."However he stresses those applications would not see people kicking their smartphones around their loungerooms like a ball. "It's more a goalie application - you join your hands and try to block the ball," he says.The Kia "Game On" App can be downloaded from the Google and Apple app strores, and ends with the Australian Open Men’s Final on January 26.This reporter is on Twitter: @KarlaPincott

Kia has introduced a new five-door hatch version of its impressive Cerato small car, joining the existing sedan bodystyle four months after its local arrival.The third-generation Cerato hatch replaces the TD generation hatch that has continued to be available alongside the new YD Cerato sedan, and matches the sedan on pricing and most specifications.Australia is the first market outside Korea to receive the new hatch, and Kia expects the new hatch to make up 70 per cent of Cerato sales. The existing Cerato offerings rank 12th in the highly competitive sub-$40,000 small car segment for sales year to date (until July 31), with 3382 sales, trailing the segment-leading Toyota Corolla and Mazda3 by over 20,000 units over the same period.The wheelbase of the new Cerato hatch matches the sedan’s 50mm longer 2700mm measurement, improving rear seat legroom by a similar margin. Overall length is 210mm less than the sedan due to a shorter rear overhang, which also sees seats-up cargo capacity drop by 97 litres to 385L (VDA), but all models are fitted with a full-size spare wheel.Like the sedan, the new Kia Cerato hatch is available in S, Si, and SLi grades, and kicks off at $19,990 for the S, moving up to $23,990 for the Si, and topping off with the $27,990 SLi.The S comes equipped with air conditioning, cruise control, flex-steer adjustable power steering, front and rear parking sensors, six-speaker audio with Bluetooth audio and telephone. The Si adds a premium steering wheel and gearknob, 4.3 inch colour multimedia touchscreen with reversing camera, extra chrome exterior detailing, auto headlamps, folding door mirrors with puddle lamps, proximity keys, and 16 inch alloy wheels.The top-spec SLi gains leather trim with front seat heaters and power memory driver’s seat adjustment, dual-zone climate control, power sunroof, HID headlamps, LED daytime running lamps and taillamps, auto-dimming rear view mirror, chilled glovebox, and 17 inch alloy wheels.Satellite navigation is only available as a $1000 option on the top-spec SLi models, which also results in the multimedia screen growing to seven inches. The hatch also matches the sedan’s engine lineup, with the S equipped with a 110kW/178Nm 1.8 litre petrol four, and the Si and SLi grades moving up to a 129kW/209Nm 2.0 litre direct injected petrol four.A six-speed manual is standard on all Cerato hatch models, with a six-speed auto available for a further $2000. The Cerato hatch’s combined fuel consumption figures are equal with the sedan, despite weighing 20kg more, which means 6.6l/100km (manual) and 7.1l/100km (auto) for the 1.8 litre S, and 7.4l/100km for the 2.0 Si and SLi variants with either transmission.Like the sedan, the Cerato hatch has achieved a five star ANCAP safety rating, with six-airbags, stability and traction control, and hill-start assist. The Cerato hatch comes with Kia’s five-year unlimited kilometre warranty, capped price servicing plan for the first five services, and one year roadside assistance.  The entry S grade (manual) is being offered with $19,990 driveaway pricing from launch, matching the current offer on the sedan S. However, Kia would not confirm the duration of this offer. 

Style is the new weapon in Kia's war to win back buyers from an avalanche of fresh small-car rivals. It starts with the Cerato hatch, a heavily rejigged small car with more performance options that arrives here mid-year with the aim of clawing back some average sales results. The neat Cerato sedan and hatch currently on the market have been no match for heavy hitters Corolla and Mazda3, let alone its sister Hyundai i30. Even the more expensive Subaru Impreza outsells Cerato. This time Kia reckons it's got it right. The Cerato, shown this week at the biggest US motor show in Chicago, arrives in Australia as a hatchback in July that follows the April launch of the sedan equivalent. It sits on a 50mm longer wheelbase and is lower and wider than the current hatch. Boot space is up to 422 litres, bigger than the i30 (378), Golf (350), Corolla (280) and Mazda3 (340) but less than Holden Cruze's 445 litres. Looking more like a mini-Optima at the front - indeed the Cerato sedan is almost a shrunken copy of Kia's biggest Australian-sold sedan - the hatch repeats the crisp styling and signature lines of the company's chief designer Peter Schreyer. It has all the performance looks to justify Kia's 150kW/264Nm 1.6-litre direct-injection turbo-petrol engine - only 5kW/16Nm off the bigger 2-litre engine of the Golf GTI - but we won't get it. Kia Australia has knocked back this sparkling engine in favour of retaining the current model's 103kW 1.8-litre multi-point injection engine and a perkier 129kW 2-litre direct-injection petrol four. This upgrades the current 2-litre engine's 115kW/194Nm output. The turbo-petrol engine - the same as fitted to the Hyundai Veloster Turbo - is hoped to be used here late this year as Kia Australia plans to import the Europe-sourced Procee'd GT hatch. Annoyingly, the US market has nabbed the turbo-petrol for the Cerato five-door hatch and displayed it at the Chicago motor show this week. VALUE Kia Australia is not talking money. But it's fair to say it will start around the same level - say, $19,990 - because that's where its rivals such as Corolla and Pulsar are starting. At that money, dependent on equipment levels for which Kia are renowned, it'll be a strong buy. The 2-litre engine is also bigger than the others so there's appeal from a performance base. The elephant in the room is the excellent i30 from parent company Hyundai that shares the Cerato's platform. But there's Kia's industry crunching five-year warranty and capped-price service program with roadside assistance. Strong arguments. But we have to see the car in Australia and with its sticker price to make the final call. DESIGN In the flesh it's crisp and distinctive. It's a pleasing car to look at and that'll appeal to buyers who appreciate a head turn. But it's not outrageous and not dated in its lines, so it should age well and that'll hold value. The cabin is pretty and appears workable. The car will keep its three model line-up of S, Si and SLi. Again, the proof is in what it looks like when it lands here. TECHNOLOGY The 2-litre engine's direct injection improves performance and lowers fuel consumption. Kia gets unique suspension tuning for Australia - incidentally, Hyundai do likewise but by a different mob - so the Cerato hatch should hang on through the bends. The rear suspension is by torsion beam and though not as sophisticated as the multi-link set up of Holden and Opel, is economical and allows for a bigger boot area. SAFETY No news but it's expected to be a five-star car with six airbags. It's the standard safety gear that gets fitted to the Australian cars which is unknown. A rear camera should be the minimum with lane-change monitor and even low-speed auto braking being desirable. In this sector though, it's all about price. VERDICT A very appealing package that offers good space in a relatively small car. Nice to see some power upgrades in the 2-litre which should make it a fun drive. The car isn't on the road - or even a carpark - yet. Kia Cerato hatch Price: est from $19,990 Warranty: 5 years/unlimited km, roadside assist Resale: 53% Service Interval: 12mths/15,000km, capped price Safety: 6 airbags, ABS, ESC, EBD, TC Crash rating: 5-star Engine: 1.8 and 2-litre 4-cyl turbo-diesel, 103kW and 129kW Transmission: 6 spd manual or auto; front drive Thirst: est. 7.3L/100km; 192g/km CO2 Dimensions: 4.3m (L), 1.8m (W), 1.5m (H) Weight: 1385kg Spare: Full size RIVALS Toyota Corolla Price: from $19,990 Engine: 1.8-litre, 4-cyl petrol, 103kW/173Nm Transmission: CVT; front drive Thirst: 6.6L/100km; CO2 152g/km  Toyota Corolla - see other Corolla verdicts Mazda 3 Price: from $20,330 Engine: 2-litre, 4-cyl petrol, 108kW/182Nm Transmission: 5-spd auto; front drive Thirst: 8.2L/100km; CO2 216g/km  Mazda 3 - see other Mazda 3 verdicts Holden Cruze Price: from $21,490 Engine: 1.8-litre, 4-cyl petrol, 104kW/176Nm Transmission: 6-speed auto; front drive Thirst: 7.5L/100km; CO2 179g/km Holden Cruze - see other Cruze verdicts  

But that won't happen until at least next year as Kia rolls out its new Cerato hatch and sedan and, finally, the two-door Koup. "We're pushing hard for a turbo car but we have to be patient," Kia Australia spokesman Kevin Hepworth says. The next model Koup is expected to get a direct petrol-injected 1.6-litre engine with a turbocharger. Kia's global powertrain engineer, Joachim Hahn, indicated at this year's Geneva motor show in March that the first turbo would be in a C-Class car - which is the Cerato - and that it would be announced within 12 months. "We already make a turbocharged direct-injection engine - the TGDI - and we will bring out a Kia within the next 12 months which is a European GDI turbocharged engine," Hahn says. Kia - an associate company of Hyundai - makes a turbocharged version of  the Optima for the US market and a C'eed turbo for Europe. The US also gets a turbo-petrol Sportage. The 150kW/264Nm 1.6-litre turbo-GDI engine - which features a twin-scroll turbocharger - is also in the Hyundai Veloster Turbo which is due for Australian launch in December. Hyundai claims its Veloster Turbo is able to deliver 8.7 L/100km city and 6.2 L/100km highway for manual transmission models. It is also available with a six-speed torque-converter automatic.  

While the company has launched the Sportage with a locally-tuned suspension and played with a Koup to make it handle, the Korean brand has critical vehicles coming.  Kia Australia national marketing manager Steve Watt says the next-generation Rio - due in the latter half of next year - is a critical car for the brand."I've seen the clay of Rio, it's a game-changer, the packaging is more for a small family because it is so clever, that's second half of 2011," he says.  The line-up is far from set, but Watt says the range will need to retain the brand's sharp-pricing as well as cover a broader range of body options."We're known for sharp prices - entry level we need a presence, hopefully we'll have access to different body shapes, sedan and wagon and hopefully a three-door but that's not confirmed, the greater coverage we have the better we'll do," he says.  The company will add the Cerato five-door to its line-up following a Sydney motor show debut in October.The medium sedan - still known as TF for now  but likely to use the Optima nameplate - will be unveiled at the Australian Open in Melbourne early next year, with even more suspension and steering work done by the Australian tuning team than the Sportage."The TF we have started chassis dynamics testing on that car, that determines when it goes on sale - when the work is finished.  It costs the same to put a poor as a good suspension system in the car, the trick is to get a good suspension." he says.Watt says the brand is still considering tactics like a seven-year warranty and says it has to expand its catchment of customers and agrees that the company's line-up need to be seen as "more than A to B" transport."A to B suggests being disconnected with the car, our designs now are for more engaging, you notice the car now - my view is the drive needs to match the style of the car.  We need to talk to a new market, we need to talk to people who wouldn't have considered us before," he says.