Hyundai Sonata 2015 News

Carmakers spend up big on the annual Super Bowl commercials, with a 30-second in-game spot costing $3.7m and even slots at the start and end of the game commanding premium prices. It's money well spent if they can attract attention – and turn it into sales. And a good ad can go far beyond the game day, turning viral and getting millions of views. Volkswagen's Darth Vader from the 2011 Super Bowl and the hot Adriana Lima commercial from the 2012 Super Bowl are just two of the stars that went on to become global successes.So which were the big contenders this year? Mercedes-Benz was early out of the gates with a teaser featuring swimsuit model Kate Upton 'washing a car slowly'. The shapely Ms Upton didn't actually get her own hands wet – except to blow a bit of foam around – and her role seems to be mainly distracting the footballers who are doing all the hard work. Merc followed up with what must have been a costly exercise for the CLA, with a pact offered by Willem Dafoe as Satan, and the Rolling Stones 'Sympathy for the Devil' as the soundtrack.Watch the Mercedes-Benz Kate Upton car wash adWatch the Mercedes-Benz Soul adWe reckon Coke filched ideas from two top Aussie movies. Their Coke Chase ad featured a gang of Mad Max baddies and a crew of showgirls in a pink Priscilla bus, vying with a Great Escape motorbike, a posse of cowboys and a camel-leading Arabian sheik – all in a race to a giant Coke bottle. The ad was the key creative in an online campaign that lets viewers vote to let three of the teams reach the bottle first – or delay the other teams by watching linked 'sabotage' videos. Watch the Coke Chase adThe early teaser for Toyota's 'Wish' spot featured The Big Bang Theory's Kaley Cuoco – it looked like fun and was backed up with the 'Careful What You Wish For' full ad, which gained much from Cuoco's perky personality as Penny.Watch the Toyota Wish teaser ad Watch the Toyota RAV4 Wish adKia's Space Babies teaser shows some fantastic CGI, and an even more fantastic answer to kids asking where they come from. The ad works well nearly right to the slightly lame ending, but it's doubtful it stacks up as something to rival their viral stars, the Soul Hamsters.Watch the Kia Space Baby adBut the Kia ad that had everybody talking -- including motoring journos -- was 'Hotbots', where a robotic motor show stand attendant (we don't call them booth babes here) gets revenge on a grubby guy.Watch the Kia HotBot adHyundai went all-out for the Super Bowl with several spots. The 'Team' one for Santa Fe was an early favourite, with some great performances from child actors -- and a very scary mum.Watch the Hyundai Santa Fe Team adThe 'Playdate' took you on an extreme day out of having fun and upsetting security guards, bikies and police, with the Flaming Lips providing the soundtrack.Watch the Hyundai Playdate adThe Genesis was talked up in 'Excited' with Hyundai touting its advantages over high end, and particularly German, luxury cars.Watch the Hyundai Genesis Excited adAnd then there was the aversion therapy of 'Stuck', showing some of the worst vehicles you can be stuck behind in traffic -- unless you have a Hyundai Sonata to overtake them, of course.Watch the Hyundai Sonata Stuck adVolkswagen ditched the Star Wars theme, and instead drafted reggae legend Jimmy Cliff for their 'Get Happy' teaser – and then got into a little hot water with the full ad, which shows Caucasian men taking off Jamaican accents. Perhaps it's still a Star Wars link ... the movie franchise faced similar accusations of racial stereotyping with the Jamaican-sounding Jar Jar Binks.Watch the VW Get Happy adWatch the VW Jimmy Cliff adVW then followed up with a low-key but effective 'bad dog' ad, showing what to do when the dog eats your car keys.Watch the VW Bad Dog adAudi tapped into every adolescent boy's fantasy with a lad heading off to prom night alone being tossed the keys to his dad's Audi S6, kissing the football jock's girlfriend and generally making it a night to remember.Watch the Audi Prom adFiat has launched a trio of ads for the 500L, all aimed at emphasising how much larger it is than the garden variety 500. Date, Sisters and Wedding are all flavoured with Italian dressing and – while not as scorching at the Catrinel Menghia Abarth ads – still manage to be cheeky.Watch the Fiat 500L Date adWatch the Fiat 500L Sisters adWatch the Fiat 500L Wedding adThe Chrysler group turned on the patriotism for their slightly saccharine ode to a farmer and Whole Again ads.Watch the Dodge Ram Farmer adWatch the Jeep  Whole again adAnd even snack food Doritos has got in on the car act, with one of the finalists for its Crash the Super Bowl ad playoff featuring the perfect solution to a back seat dog problem.Watch the Doritos Road Chip ad 

We'll have to get used to it as the South Korean carmaker sharpens the edge on its new models

A tidier Elantra is the next newcomer from Hyundai as it accelerates its new-model plans for the next five years. The mid-sized Korean contender only gets a mild update for 2013 but there is much more to come.The upscale Genesis coupe is already confirmed and now comes news from Korea of an update to the Accent later this year, as well as the Accent SR developed in Australia to sit alongside the SR versions of the Veloster A warm hatch with a nice price - that's the bottom line on the Hyundai i30 SR and i30.Hyundai has a long-term goal to move up from its current fourth place in the Australian car business and chief operating officer, John Elsworth, is talking up the prospects. "Our results this year have been incredibly strong. Overall we are placed fourth in the market. We're number two in passenger cars and fourth in SUVs," Elsworth says.Hyundai is still short of models, including a ute to pitch into the red-hot pickup contest, but it's no worse than third in any of the showroom classes where it has a serious contender. "Our approach and goal is for consistent growth, versus peaks and troughs in sales, and having a good mix of sales across models and all buyer types," Elsworth says."Currently our sales mix continues to improve, with 66 per cent of sales going to private and small businesses, and add to that nine per cent dealer demonstrators, which are predominantly sold privately after their holding period. So that's 75 per cent of sales as private and small business."Against that background, Hyundai is bullish about its sales forecast for 2013 against an overall market it expects to hit 1.14 million. With the i30 SR ready now for showrooms, the next arrival is the updated Elantra."It will be here this year. In the third quarter," company spokesman Bill Thomas tells Carsguide. "It's a mid-life Elantra update. There are no sheetmetal changes, but there are new lights front and rear. One of the big improvements is inside., where we've put the central air vents higher, based on customer feedback, and that's give us the opportunity to give the cabin a more premium feel."It's got our new suspension as well. It's very nice." But there is still no chance of a diesel engine choice. "There is a diesel for other countries, but we're staying with petrol power for Australia," Thomas says.Apart from the Genesis, the star for 2014 is a new Sonata. It has a new body, a different interior approach and will - inevitably - get Australian suspension tuning. Hyundai is also expected to add a rear-wheel drive sporty sedan, in the style of the Lexus IS, by 2016. Its codename is RK and it could have styling based on the HCD-14 concept car from this year's Detroit motor show. But no-one is saying anything about RK, or anything beyond the end of this year. "No comment. That's it," Thomas says bluntly.This reporter is on Twitter: @PaulWardGover

But that is no surprise with the heads of the Big Three carmakers all skipping the event to continue lobbying for a $US25 billion lifeline from congress in Washington.Ford still splashed with the official introduction of the 2010 Mustang, but Chrysler and General Motors both wound-back their involvement in the second-biggest car show in North America.That left the way clear for the imports, with Mazda pulling the cover off its all-new Mazda3 - the last car it will develop with Ford as its owner - Nissan revealing its revitalised 370Z and a new Cube, and Honda revealing a radical looking new concept coupe called the FC Sport.Lexus also has a new RX SUV, which is being simultaneously unveiled in Sydney and will come as both a pure petrol car and a hybrid, Hyundai is showing a Sonata hybrid concept and the plug-in Mini E electric car is making its first public appearance.The LA show usually draws a crowd of more than one million visitors but the attendance is expected to be well down this year with car sales off by more than 35 per cent in October and America's annual selling rate down by closer to 40 per cent.Still, cars like the Mustang will still draw a crowd in a city which is one of the most automobile driven in the world and there are plenty of pointers to the future including a growing number of electric cars led by the Mini but including concepts from Chrysler.