Hyundai I20 2012 News
Take a look at Hyundai's racing future
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By Peter Anderson · 29 Sep 2016
Hyundai's new i20-based rally challenger benefits from 2017 WRC rule changes.
Kia is like my younger brother
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By Paul Gover · 05 Nov 2012
As the eldest in our family, I was a bit like Hyundai. I had some good ideas, and I got there first, but Keith always managed to take what I'd begun and improve things.When I started as a paperboy I was happy to clear around $20 a week, but he lifted that to more than $40 on the same route and put it all in the bank. No frippery or splashing on motor magazines, that's for sure. He was also way better at anything practical, tougher on a football field, and first to head out from home.Just last week I was driving the new Hyundai Sante Fe and was impressed by the design, space, quality and seven-seater practicality. The steering felt wonky and the ride was floppy, but all-in-all it was a very impressive thing. This week I'm in the latest Kia Sorento and almost the same as the Sante Fe - no surprise there, since they're among the Hyundai-Kia clone cars - but a bit better.I think the driver's seat sits way too high for comfort and control, but the Sorento's suspension is massively better and the steering is good. It also feels more 'together' and a little quieter, and the extra refinement in the Sorento means I will always recommend it ahead of the Santa Fe.It's much the same as the Kia Sportage, which I prefer over the Hyundai ix35, the Kia Rio that trumps the Hyundai i20 - and currently holds the Carsguide Car of the Year crown - and the mid-sized Optima which is way better than either the i40 or i45 from Hyundai.Look at the sales figures this year and Hyundai is up by 4.9 per cent over 2011, holding fourth in the charts. Kia is only 11th, but its numbers are up by 26.9 per cent. Kia has the obvious advantage of building up from the basics set by Hyundai in everything from cabin size to engines, but it scores with the styling work by design ace Peter Schreyer and it also has Aussie suspension guru Graeme Gambold on the books.The Schreyer-Gambold double-punch lands every time, which could partly explain a major change at Hyundai that put former Holden marketing boss John Elsworth into the driving seat this week. He's going to lead a more locally-focussed management team tasked to deliver what Australians want in their cars, while holding the prices and value at the level Australians expect from Korean.'He could do a lot worse than to take a look, and a drive, in something with a Keith - sorry, Kia - badge.
Hyundai i20 WRC rally bid
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By Craig Duff · 28 Sep 2012
The South-Korean company previewed a three-door i20 WRC racer at this week’s Paris Motor Show and European marketing director Mark Hall says the class’s excitement and dynamism embodies Hyundai’s brand.
“Our participation will demonstrate Hyundai’s engineering excellence and desirability, and will also help to enhance our passenger vehicles in future,” Hall says.
Hyundai also unveiled a fuel-cell ix35 SUV that will be leased to private and fleet operators in Europe later this year. The company didn’t reveal prices but says the car can travel almost 600km between refills and the fuel cell generates around 75kW by converting hydrogen into electricity to feed a lithium polymer battery that powers the motor.
A three-door version of the i30 small car was also shown for the first time. It is exclusively for European markets - at least for now - and the sharply styled hatch will be sold with the choice of three diesel and three petrol engines mated to six-speed manual or automatic transmissions.
Hyundai i20 official images and details
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By Karla Pincott · 29 May 2012
The photos released in the UK overnight show clearly the facelift given to the little hatch, which now carries a new grille, headlights and front fascia design that more closely follows the styling of the new i30 – being launched and test-driven this week – as well as the Accent and Elantra.
The bonnet and front wing panels have also been updated, while the UK car also rolls on new wheel designs. Around the back, the real light clusters have also been redesigned and recontoured, sitting prouder from the body than in the previous version to add more shape.
Four drivetrains are available in Europe. The highlight is a new 55kW 1.1-litre, three-cylinder ‘U-II’ diesel engine that promises low carbon emissions of just 84g/km of CO2 -- less than a Toyota Prius and making the i20 one the lowest emitting diesel engines on sale, Hyundai said.
There is also a 66kW 1.4-litre four-cylinder ‘U-ll’ diesel engine that Hyundai says emits 96g/km CO2 , plus two petrol four-cylinder engines: a 62kW 1.2-litre and a 1.4-litre.
However we will continue with only the last of those four, the 74kW/146Nm 1.4-litre mated to either a five-speed manual or a four-speed automatic transmission.
Money talks in Geneva
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By Paul Gover · 12 Mar 2012
... rival the prices on the BMW options' list for things like salad and spuds.So it's no surprise that the top end of town calls the shots at the Palexpo alongside Geneva Airport as Europe's carmakers go head-to-head for the first time in 2012. Ferrari and Lamborghini battle for go-faster bragging rights as Rolls-Royce and Bentley get serious about family motoring for the ultra-rich, while Infiniti pitches an new exotic coupe and even Ssangyong of Korea goes upmarket with a new concept. There are also dozens of one-off dream machines and hotrod tuner cars in Geneva, a show that is traditionally dominated by European design stars including Pininfarina and Giugiaro. But there is plenty, too, for ordinary car buyers as the Fiesta ST brakes cover, Hyundai updates the i20 and teases with the Veloster Turbo, Jaguar confirms an XF station wagon, Audi and Mercedes-Benz previews their A3 and A-Class, and Ford even updates its box-boring Transit workhorse. Picking the best of the best is tough with so much gorgeous stuff on the stands, but Alfa Romeo is the winner for 2012 and edges out the Infiniti Emerge-E with its Disco Volante.The pretty little red coupe is dreamy without being stupid and is already confirmed for production, although the slightly-retro body will be draped over Alfa's existing 8C Competizione chassis - 4.7-litre V8, 335kW, 0-100km/h in 4.2 seconds - which means it's no chance for Australia with only left-hand drive.The Ferrari F12 is exactly what you expect from the fastest car to wear the badge - 340km/h and 0-100km/h in 3.1 seconds - including a swoopy body that taps the past as well as the influences that created the California convertible, but Lamborghini goes even better with an Aventador J preview car that is snapped up for a rumoured $2.8 million ahead of genuine production of an open-topped Aventador supercar.Rolls-Royce updates the Phantom with a new nose that still demands respect, as well as tweaking its colour choices with a two-tone approach that triggers memories of cheap seventies vinyl roofs, and Jaguar gets serious for families with an XF Sportbrake that will still struggle in a world of SUVs.Further down the food chain, the Audi A3 looks good but not as edgy as an A-Class that must break away from the bus pass generation into something closer to the Y-Gen futurists, and Volkswagen previews a more car-like Tiguan crossover with its Cross Coupe.Hyundai has a preview of a new flagship coupe called the i-oniq - did it mean ironic? - Kia shows a Track'ster that will become the new Soul, Honda shows the CR-V design that's coming to Australia, and the pocket rocket Ford Fiesta ST breaks cover with a confirmation for Australia.The action and excitement at Geneva goes on and on, and that is - really - the best thing about the show. Detroit in January hinted that the word's carmakers are finally emerging from the austerity and fear of the global financial crisis and the big-spending effort in Geneva confirms it, with good news for almost everyone from Euro billionaires to ordinary Aussie families.PG PICKS:1. Bentley EXP 9 F.Only one word fits - Ugly. With a big capital U. The hulking British bulldog might tick the boxes for cashed-up families, but this SUV makes a LandCruiser look elegant, and subtle.2. Giugiaro Brivido.Exactly what you expect to see in Geneva, as designers go all-out to impress the crowds - and each other. Not for production but a great looker with huge gullwing doors.3. Range Rover Evoque Convertible. A certainty for production as Land Rover milks its most successful design - ever. This one will never go bush but is being fast tracked for Double Bay and Toorak.4. Ssangyong XIV-2. Who knew the South Koreans could trump the Euros with a design that combines SUV practicality with a coupe-convertible body? A big surprise.5. Toyota FT-Bh: Just when you thought the uglies were done, Toyota lobbed with this. If it's the future for hybrid cars then sales will be slow. Very slow.
Beat the bowser
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By Mark Hinchliffe · 19 May 2011
And each week it seems the fuel price sign goes up faster than a politician's pay packet. Australians use a vast amount of fuel in going about their daily business, be it getting the kids to school, travelling to and from work, or conducting the nation's business.Each year we import an ocean of petrol, diesel and LPG that's equivalent to 63,000 Olympic swimming pools. And we're not alone, as the vast populations of newly mobile countries such as India and China take to the roads in their Tatas, Great Walls and Cherys, the world's thirst for oil seems ever more insatiable.Overlay this with war and unrest in the Middle East, the source of 56 per cent of the world's oil, and the inevitable push-pull dynamics of supply and demand can lean to only one thing: higher fuel prices.Here in Australia motorists have been feeling the pinch of higher fuel prices since January when the latest spike in oil prices first began appearing on service station leader boards.The spiralling petrol prices mean fuelling a family car like a Commodore or Falcon now accounts for 2.6 per cent of average weekly earnings. But you don't have to sit back and take it in the hip pocket. There are ways to drive down your weekly fuel bills. Here are a few of them.DOWNSIZING According to VFACTS industry statistics, this seems the most popular choice. Large cars have gone from the top-selling passenger segment in 2000 with 198,766 to the smallest passenger segment last year with 98,583 and falling at 3.1 per cent.Meanwhile, sales of smaller cars are skyrocketing. In the past 10 years small car sales have almost doubled to 239,191 while light cars have increased about 44 per cent to 137,916. You can buy a small car from as little as $11,990 (plus on-road costs) for the Chinese-made Chery, right up $35,990 for a Citroen DS3.And you won't go without. Some of the cheapest little cars these days come with a swag of safety and creature features from multiple airbags to Bluetooth connectivity.PROS: Save on fuel; do the environment a favour; easier to park; nippier in traffic; little hatches can be cavernous if you fold down the rear seats.CONS: You get cramped on long journeys; they are noisier on the highway; they're bumpier over potholes; you could feel a little silly driving a Smurf car.Our Pick: Hyundai i20 (from $15,490) is set to take over from Getz as the segment leader with Euro styling and a high level of features and safety.Others to Consider: Suzuki Swift (from $15,990), Mazda2 (from $15,790) and Toyota Yaris (from $14,990).DIESEL Like smaller car categories, the growth in diesel-powered vehicles is exponential. Since the Federal Chamber of Automotive Industries began collating separate figures for various fuel types in 2005, diesel cars and SUVs have more than doubled to 125,555 last year, which is almost one in every five new passenger cars or SUVs bought today.The reason is that modern diesel engines are not only up to twice as frugal as a petrol vehicle, but they often have lower emissions because they burn less fuel per kilometre and usually have an exhaust system that traps small carbon materials.Modern diesels are also quieter and smoother running. However, diesel engines have higher internal pressures and a complex fuel system so they are more expensive to build than a petrol engine. Some car companies charge up to $10,000 more for a diesel variant, although most charge around an extra $2000.Expensive diesels are often the result of low production volumes and highly technological designs and machining costs. To reap the economic benefits you have to drive big kilometres each year and hold on to the vehicle longer.An extreme example is the Holden CD Cruze auto diesel that costs $4000 more than the petrol model. Based on RACQ's fuel running costs of 9.36c/km for the petrol and 8.41c/km for the diesel, you would have to drive 25,000km for 16 years to recoup the extra cost.PROS: Fuel economy is anywhere between 10-50 per cent better than a petrol equivalent; more torque means quicker acceleration and easier driving around town; better towing capacity; marginally better resale value; lower CO2 emissions per kilometre; diesel engines often last longer because of the more robust engineering.CONS: Fewer diesel pumps on servo forecourts means queuing at the servo; oily bowser pumps leave your hands smelly and dirty; the engines still clatter at idle and sound raucous at full revs; it takes a long time to reap the economic benefits; servicing charges can also be more expensive because of the more expensive oils required and the complicated fuel systems.Our Pick: Fiesta ECOnetic (from $24,990) is a hybrid beater even in stop-start commuting, yet it's a delight to drive.Others to Consider: Hyundai i30 (from $23,090), VW Golf (from $29,990), Subaru Forester (from $35,990).LPG It's almost worth it to convert your petrol or diesel vehicle to LPG just to get the $1500 Federal government subsidy. But you better be quick because the conversion rebate drops to $1250 from July 1 and decreases $250 annually. All rebates and subsidies are only for private vehicles.Conversions cost an average of $2800 for pre-2006 vehicles, but about $4000 for newer vehicles because of emissions regulations. If you buy a vehicle factory fitted for LPG before its first registration, you get a $2000 rebate from the Feds.However, choices of new vehicles with factory fitted LPG systems are limited. Ford has a new LPG Falcon coming in July and has factory-fitted systems for some of its utes. Holden has an Autogas dual-fuel injection system for its Commodore and will have a mono-fuel LPG Commodore later this year.Toyota has a direct injection LPG system for its 2.7-litre HiAce vans and Mitsubishi has an aftermarket sequential multi-port direct-injection system for its Challenger, Express Van, Pajero, Triton and the now defunct 380.PROS: Much cheaper fuel (about 60c compared with $140+ for ULP); government subsidies make conversion attractive; LPG prices are fairly static so you don't have to fill up on a Tuesday morning when servo prices are cheapest; lower emissions.CONS: Limited choice of new dual-fuel vehicles; only suitable for large vehicles; you lose boot space; even though they are safe they can develop minor smelly leaks; they add about 75kg (about the weight of two large suitcases) to the rear of the car effecting handling; it can be difficult finding servos with LPG in rural areas.HYBRID These are vehicles with petrol or diesel internal combustion engines paired with an electric motor or motors. The drivetrain and associated battery pack for the electric motor is more complex so therefore more costly. Like diesels, you need to do big kays before the savings at the bowser recoup the extra purchase price.For example, a Toyota Prius costs about $2500 more than a Corolla Ultima. Using RACQ's running costs, the fuel savings will take 4 years at 15,000km a year (or 2.5 years at 25,000km/year) to recoup the extra purchase price.Most hybrids switch off totally every time you stop and run on electric power only when you are driving slowly, so they are most economical in heavy traffic. The benefits are marginal on country roads and highways, although when both drive units are operating under heavy acceleration such as when overtaking, they do offer a tangible boost to acceleration.Despite the fact the technology has been around for 10 years, Hybrids are still relatively new. Today, there are 10 hybrid models on the market, but only the Toyota Prius, Camry, Honda Insight and Civic are affordable.Hybrids tend to be bought mainly by governments and big business to emphasise their green credentials. Taxi companies also like hybrids because of their fuel efficiency in urban environments. If you're open to the idea of a used vehicle, then a second-hand Prius or similar is a reasonable option.PROS: Cheaper to run in traffic; feel and be seen to be environmentally conscious; extra power under heavy acceleration; almost silent running when on electric only power.CONS: Higher purchase price; the number of models is limited but you can choose from a small Prius to a large Porsche Cayenne SUV; some look odd like the Prius and Insight.Our Pick: Toyota Prius (from $39,900) and the Honda Insight (from $29,990) at least look like futuristic hybrids, so your neighbours will know you are trying to be green.Others to consider: Honda Civic (from $34,490), Toyota Camry (from $36,990)ELECTRIC CARSThe only production electric cars in Australia are the Tesla Roadster at $241,938 and the Mitsubishi i-MiEV which is available only on a lease of $1740 a month for three years for a total of $62,640. Then the car goes back to Mitsubishi. When it arrives it is expected to cost $70,000.However, prices will come crashing down in the next few years as more and more EVs become available in Australia. The first of these will be the Nissan Leaf and Holden Volt next year.The Volt is expected to cost less than $40,000 and Nissan is saying the Leaf will cost about the same to run as a Tiida, even though initial outlay will probably be close to the Volt. While tailpipe emissions are zero, most electricity in Australia comes from burning dirty coal, so the environmental advantage is reduced.Some critics say there is no advantage. Current limitations of battery technology mean range is also limited to about 160km according to the car companies, but in real life it's less, especially if you have a lead foot.PROS: Very cheap to run; no tailpipe emissions; almost silent running; aerodynamic body shapes.CONS: Expensive to buy - that's if you can find one to buy; silent running can be dangerous for pedestrians; battery disposal is an environmental issue; range is limited; long re-charging time (up to eight hours); most EVs are designed to look futuristic but just end up looking like golf carts.DRIVE ECONOMICALLYOf all the things you can do to drive down your fuel bill, this is the most pragmatic as it's the simplest and most affordable. It can be expensive to swap your trusted and much-loved family car or SUV for something smaller or with an alternative powertrain.Trade-in prices on family cars are down according to the Motor Trades Association and if you buy a new car, you are up for dealer delivery charges, stamp duty and registration. It may be cheaper to hang on to your vehicle, but modify your driving behaviour for more economical running.There are many simple things you can do: Plan trips better and make fewer trips; jettison excess weight from the car; correctly inflate your tyres and get your car serviced more frequently.Most importantly you can vary your driving behaviour by slowing down, changing up the gears sooner, avoiding heavy breaking and staying away from peak-hour traffic. You may have heard these all before, but here are five radical ideas to reducing your fuel expense burden that you may not have heard.1. Cool idea: Turning off the airconditioning will provide a slight increase in fuel economy. However, when travelling on the highway, it is more fuel efficient to have the windows up and aircon switched on than having the windows down creating aerodynamic drag. Don't leave the aircon off for long periods as bacteria will build up in the system.2. Light is right: So throw out not only the unnecessary baggage such as your golf clubs, but maybe also the spare tyre. It can weigh 15-20kg in the average car. The US Department of Energy quotes fuel use as 1-2 per cent for every 45.5kg, so that's at least 0.5 per cent saved. Conversely, NRMA tests show that loading a vehicle to its rated maximum increases fuel consumption 24 per cent. While you might be able to get away without a spare tyre around town, we recommend you always carry it on long trips, especially in the country.3. Turned off: Switch off the engine at long traffic light stops. Modern fuel-injected cars start quickly without the need for any throttle. Car makers with stop-start technology that automatically switches off the engine every time the car is stopped quote fuel savings in traffic of 4-5 per cent.4. Just cruising: Use cruise control more frequently. Most cruise control systems actually put the car's engine into an economy mode and will run more efficiently than most drivers can drive as it accelerates more evenly. It is best used on the open road and not hilly terrain or stop-start conditions. While we could not find any official figures, some sources claim fuel savings up to 14 per cent.5. Re-tyre: the next time you buy tyres, choose from the new range of "eco" tyres with low rolling resistance. A California Energy Commission study estimated low-rolling resistance tyres could save 1.5-4.5 per cent on fuel consumption.
Kia Picanto may come here
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By Paul Gover · 06 Jan 2011
The baby Picanto is being assessed for a starting spot in Australia as the next Rio, currently priced from $14,990, is moved a little higher in the line-up.
The Picanto would likely have a $13,000-ish bottom line with the larger Rio moving up beyond $15,000 with more safety and luxury equipment as standard.
"We're looking at it. It's not off the table," says Kia's Australian spokesman, Kevin Hepworth.
The five-door Picanto hatch is called a 'city car' by Kia and is revealed this week from Seoul ahead of its full-scale unveiling at the Geneva Motor Show in March.
Pictures from Kia show a car with the funky style that is becoming typical of the brand, with a chiseled nose and a compact body.
"New Picanto features significant sculpting and a very prominent rising character line. The result is a layering of light and shadow and this breaks up the height, giving the car a more sure-footed stance," says Kia's charismatic chief designer, Peter Schreyer.
Mechanically, the car is based on the Hyundai i20 that is already on sale in Australia. The i20 is priced from $15,490 with a 1.4-litre engine.
Kia says the Picanto is substantially different to the i20, and a significant improvement over the previous-generation Picanto that was passed up for Australian sales. It is larger than the earlier Picanto and is only likely to come as a five-door hatch, although there are plans for a three-door sporty model in Europe.
If the Picanto comes to Australia it will be built in Korea, but there is no hint yet on the mechanical package. The car is being built with both 1.0 and 1.2-litre engines, with LPG bio-flex and flex-fuel systems fitted for some countries.
Hepworth says Kia will make an early decision on any Picanto plan.
"If a decision is made to go forward with the vehicle, we would take it at the first opportunity. Possibly by the end of this year," he says.
Japanese carmakers stumbling
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By Paul Gover · 10 Jun 2010
After leading the world on so many fronts - from quality to comfort and reliability - they have been hit badly by the global financial crisis. Toyota and Honda and many of the others wound back dramatically at the onset of the GFC, not just on their production lines but also in their motorsport programs - F1 was the first casualty - and new-product development.We are now seeing the results in Australian showrooms, where the Corolla and Civic are now mid-pack in the small-car class and former pacesetters including the Mazda6, Honda Accord Euro and even the locally-made Camry are struggling against newer and better rivals. They are fine for everyday transport, but not as impressive as they were just five years ago.Subaru has also cut costs and its latest styling work - particularly on the Liberty and Outback - reflects a desperate desire to win sales in the USA. Contrast all of them against the Suzuki Kizashi, which comes from one of the few Japanese brands that held its nerve through the GFT. Suzuki has cut its production targets, and admits that extra Kizashi models are on the back-burner, but is going to do brilliantly well with the car.Toyota and Honda, in contrast, are relying on value-added deals to keep customers coming in Australia. They are recovering from the economic downturn but nowhere near as rapidly as some of their rivals - particularly Hyundai.In Australia, many of our Japanese cars are now also actually built in Thailand. It's not a major drama, because the quality is much the same, but it shows how the battle to cut costs is influencing the Japanese makers. The Thai drive also shows that Japan Incorporated is now happy to produce bland transport modules instead of appealing cars, going for numbers first - in showrooms and on the balance sheet. It's a reasonable response to the GFC but is going to cause problems in coming years.Why? Because Australia is seeing so many classy European cars at more affordable prices - look at the Volkswagen Polo - and because Korean is coming up fast. Hyundai is now doing a better job than Toyota at building Toyota-style cars, with adventurous styling, classy quality and great prices. It's latest, the i45 replacement for the dowdy Sonata, is really good on every front except its awful steering and lacklustre front suspension.The i45 is a Camry done better and, like the Kizashi, one of the stars of 2010. And it's not the end for Hyundai, which has all sorts of new models coming from the baby i20 to an overdue sporty car sometime in 2012.And that's whan the Japanese really could be in trouble. It's not because Hyundai has something new but because the Japanese wound their development programs back during the GFT and the results of that conservative risk management will not really be known until we see - or don't see - the work which should have been done over the past two years.Follow Paul Gover on Twitter!
Hyundai ix35 may lift image
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By Kevin Hepworth · 21 Aug 2009
The company is closely guarding images of the new ix35 — the replacement for the Tucson compact SUV — until its official unveiling at the Frankfurt Motor Show next month but it will owe much of its styling to the sexy ix-onic Concept displayed at the Geneva show earlier this year.
"It is really attractive and it is closer in reality to its concept than a lot of others I have seen," Hyundai Australia's director for sales and marketing, Kevin McCann says. "I think, in that segment, people are starting to look for aesthetics. "They no longer want the chunky styling anymore but are looking for something that is sleek and fluid and slim-lined. This car certainly offers that."
The ix35 will also be the launch platform for a range of new technologies to Hyundai including stop and go engine management, a family of double-clutch gearboxes for the two- and four-wheel drive platform and at least one new 1.6-litre four-cylinder direct injection petrol engine with an impressive 130kW output.
"They are all things that we are looking at, although not everything is available to us," McCann says. "For example, ISG (idle engine stop/start) is only made in the Eastern European factory for the European market. "We would have to guarantee the factory in Korea sufficient demand for those items to justify them being made there, but that is something we are working on."
While McCann would not be specific about which engine, gearbox and drivetrain combinations would be offered in Australia he did confirm that the new generation engines were part of the planning along with the new generation of transmissions.
The Tucson is the company's third-best selling model behind the Getz and the i30 and McCann knows there can be no mistakes with its replacement when it arrives towards the middle of next year.
"The compact SUV segment is an important part of our volume base," McCann says. "We do very well there right now because we are at the lower end of the price band for those SUVs. I think there is a natural ceiling at which you can price a Tucson, but with the new ix35 we will be able to have a very solid entry-level competitor and the design of the car will enable us to offer a wider range across the price band. We will be able to richen our mix considerably with it."
That is likely to mean upward pressure on the larger Santa Fe, a heavily revised version of which will also be unveiled at the Frankfurt show. "This (the Santa Fe upgrade) is quite significant," McCann says. "We are respecifying some aspects of the car but I can't really give you the details of that right now."
If the highly-specified ix35 is moved up-market into a price-range currently occupied by an entry-level Santa Fe the outcome is likely to be an opportunity for Hyundai to offer the new Santa Fe in less models but with a higher level of standard inclusions.
The ix35 styling comes from the same team at the company's European design centre near Frankfurt which penned the i30. Speaking of the ix-onic concept in Geneva, design boss Thomas Buerkle said: "This is a dynamic sculpture ... it is an urban nomad. It is the new generation of SUV; a car of contrasts for a world of contrasts." Slightly larger than the Tucson at 4.4m long, the ix-onic was designed specifically for the European market with the target of younger buyers.
Hyundai i20 will be delayed
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By Kevin Hepworth · 03 Jul 2009
"There has not been too much forward progress ... it is still the subject of a fair bit of hard work and analysis," Hyundai Australia's director for sales and marketing, Kevin McCann, says. "We still have the strong intention to launch the car in the very near future but it is a very complex process.
"There was a decision made to get the car. That decision has not been unmade but we do have to get through some issues and challenges before we can implement it."
While insisting that the i20 will be launched as soon as possible, McCann concedes that the arrival of the small-car sibling to the company's highly successful i30 models could be delayed until the middle of next year.
"There is an outside risk that it could take that long — and I certainly wouldn't step back from that," McCann says. "The stated plan is still for later this year but that goal is becoming more elusive as time goes on."
The major stumbling block to getting the i20 — designed at Hyundai's Russelsheim studio in German and built at the Chennai plant in India — is negotiating a factory exit price that will keep the car competitive in the Australian market.
"It definitely comes down to the very tiny gap between the cost of the car (out of the factory) and the price of the car (in Australia)," McCann says. "We have said before that we see it as head to head with the volume end of the segment — that being the leading Japanese models (Toyota Yaris, Mazda2 and Honda Jazz) — and that continues to be the strategy. The Getz will remain a fixture at the price-leader end of the market."
McCann confirmed that for Australia, unlike most world markets where the i20 has replaced the Getz, the new model will take the place of the slow-selling Accent.
While conceding that the delays in the i20 were disappointing, McCann is adamant that Hyundai has not missed the boat with regard to the opportunity to leverage off the success of the i30.
"It is not a segment in which people will wait, but neither is it a segment where you will miss out on people forever if they choose not to wait," McCann says. "There are always new buyers coming into the market and I don't believe a delay of three or four months from the original plan is going to cause us to lose a volume opportunity.
"It is taking longer than we would want, but at the same time we have some other exciting new models that we will have to fit in as well."
One of the most crucial new models is the replacement for the Tucson compact SUV, the ix35 which will highlight the company's new design language as highlighted on the ix-onic concept car at the Geneva motor show earlier this year.
The ix35 is expected to arrive in Australia early next year after its official unveiling at the Frankfurt motor show in September.
Also due early next year is part of the next generation of the Sonata mid-sized car. The sleek sedan/coupe developed for the US market will be the first of the models to arrive and will be followed later in the year by the i50-badged sportwagon model developed specifically for European markets.
Towards the end of next year Hyundai is also expected to launch the sub-mini i10 into Australia.