Holden Barina 2013 News

Price cuts push 1000 per cent sales boom
By Daniel Bishop · 26 Sep 2013
As the Australian car sales race heads into the final quarter lap for 2013, most eyes are on what will be the top car. But further back in the field, there’s been a big improvement for several European models, which are posting sales lifts of up to 1000 per cent as a result of aggressive price cuts.Leading the charge is Fiat’s 500 which was slashed more than $10,000 in June, and now starts at just $14,000. This resulted in 310 buyers last month, compared to just 86 before the price drop. The little Italian car has increased in sales at the rate of 850 per cent every month since June, in a market that shrank by almost 15 per cent.Fiat as a whole is benefiting too, with the 1765 sales so far this year being more than a 500 per cent increase over the 328 at this stage in 2012. While the Fiat 500 is attracting customers, established competitors like the Holden Barina, Nissan Micra, Suzuki Alto and Swift and Toyota Yaris have meanwhile seen a decline in sales year-to-date.This means that for the first time, the 500 is outselling more than half its competitors. Meanwhile, Alfa Romeo’s small models, which also received price cuts recently, have returned positive results – albeit on fairly low numbers. MiTo has doubled in sales in the premium light car segment from 23 to 45, while its larger sibling, Giulietta – in a field that includes the Toyota Corolla, Holden Cruze and Mazda 3, found 324 new homes compared to just 88 before the new pricing strategy.The local HQ says the surge in sales is due to sharper pricing and specifications and more dealership support. “The success is a result of a combination of factors: an expanded and engaged dealer network, streamlined vehicle spec levels and sharper pricing – as well as strong and smart marketing support,” Fiat and Alfa Romeo spokesperson Karla Leach says.With the international launch of the new Alfa Romeo 4C sport car this week – estimated to cost somewhere around $75,000 when it arrives here -- the Italian brand is buckling up for the challenge of luring customers with a few more dollars to spend. Leach says Fiat and Alfa Romeo have serious intentions to keep strengthening their position here. “We have strong ambition for the continued growth of these brands in Australia,” she says. But it’s not just Italians aggressively tackling the entry level market.Renault last month introduced the cheapest Clio ever, firmly cementing the French brand into the budget light car segment with an entry-level price of under $17,000. Keen to be seen as a viable alternative, Renault has hit hard at competitors, offering five-year, unlimited kilometre warranty and fixed price servicing. Renault Australia managing director Justin Hocevar said at the Clio unveiling last month that the brand has high expectations of the car.“We have a fantastic value proposition in terms of a beautifully designed vehicle with high levels of personalisation, at an extremely competitive price.” he said. Traditional options like Mazda, Hyundai and Toyota still dominate the light and small car segments, but European rivals are fighting hard to gain credibility as mainstream brands.The big winners are the buyers, who may now afford to consider Italian design, French flair or German precision for the same price as more established mainstream manufacturers. The exception to the success story is Opel, which failed to accrue enough buyers in its very short stint in Australia. Despite competitive prices, the German brand disappeared in August, posting less than 1,000 sales this year between the Astra and Corsa small cars combined. 
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Korea is beating Japanese brands
By Paul Gover · 25 Sep 2013
That might sound like a silly answer to a serious question, but it's the best solution for optimum shopping in the back end of 2013. You see, Korea now makes better Japanese cars than the Japanese. And that's a fact.There are some exceptions, and some categories where the Koreans are still getting a foothold, but a Hyundai i30 or a Kia Cerato is a far better choice than a Mitsubishi Lancer, a Kia Sportage makes more sense than a Honda CR-V, and a Hyundai Santa Fe is much better buying than a Toyota Kluger.This Korean tide has been rising for a while, but it's now filled showrooms with quality cars that are backed by industry-leading five-year warranties with capped-price servicing costs. The two Korean juggernauts are also serious about tuning their cars for Australian drivers and roads, which is becoming a serious selling point and also a battlefield for bragging rights between Hyundai and Kia.Even Daewoo, which was absorbed into the Holden empire to provide cut-price cars such as the Barina and Captiva, is now doing a better job as the engineering and design expertise from Fishermans Bend is absorbed deeply into the Korean content on the cars. And don't forget that the Aussie-made Cruze compact, despite its local tweaking and assembly in Adelaide, began its life at the GM Daewoo division in Korea.Without getting into a history lesson, the seismic shift between Japan and Korea comes down to three things. First is the deep-seated rivalry between the two countries, second is the well-lit path to success blazed by Japanese makers including Honda and Toyota, and third is the Global Financial Crisis. How's that?Well, nothing makes a Korean businessman happier than beating a Japanese rival, even though the Japanese were the first Asian companies to achieve success in motoring thanks to cars like the Toyota Corolla, Honda Civic and the classy machines that followed. These days, the Nissan GT-R is a legend and the Toyota LandCruiser is an icon.So the Koreans assimilated the Japanese business model for cheap, reliable and sensible cars - think of the Hyundai Elantra and Kia Rio - and then found a way to build them with similar quality at a lower price. There was a time when the cabins of Korean cars stank - because of the 'release agent' applied to plastic parts - and the assembly was slipshod and downmarket, but not today. They also have aircon with Japanese efficiency, always a pointer to intelligent engineering in Australian weather.But it's the GFC which has made the biggest difference. While the Japanese brands panicked, cutting costs and stretching the lifetimes of their cars, the Koreans accelerated their development plans, brought new models, and invested in their dealerships in Australia.The results are obvious now as many Japanese cars - we're talking about the Honda Civic and Subaru Impreza - have lost their previous edge, while others - think Mitsubishi Pajero and Subaru WRX - are way overdue for a remake.In the meantime, Hyundai is now plotting a move upmarket with its luxury Genesis models and Kia is setting a global standard for quality styling thanks to its recruiting of design genius Peter Schreyer. Best of all, when you're buying, it's the driveaway pricing that's been a Korean signature since Hyundai blazed that trail in the 1990s to get nervous shoppers over the line.This reporter is on Twitter: @paulwardgover 
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Holden confirms Barina RS
By Joshua Dowling · 19 Sep 2013
Holden has given its baby Barina a much needed boost. The turbocharged Barina RS has been confirmed for Australia and is due to arrive in local showrooms next month. Price is yet to be confirmed but expect an RRP between $20,000 and $25,000. Significantly this undercuts the Ford Fiesta ST hot hatch which starts at $25,990 and the Volkswagen Polo GTI which costs $27,990. However, the Barina RS is more of a “warm hatch” powered by a comparatively small 1.4-litre turbo engine (103kW/200Nm) compared to the Ford’s 1.6 turbo (147kW/290Nm) and the VW’s turbo and supercharged 1.4 (132kW/250Nm). But it is said to still offer zippy performance in an otherwise hum-drum category. The Holden Barina RS will be sourced from South Korea along with the rest of the Australia-bound Barina range, but a US-built version has already been on sale in North America for more than a year. Sold as the Sonic in the US (made in Michigan about 50km north of Detroit, the first Chevrolet small car made in the US in 40 years) it has received mostly positive reviews from an audience that customarily does not embrace small cars. Car and Driver magazine said: “We’re not quite ready to break out the ‘super’ prefix for the Sonic, but it does appear to mark the return of the American small car. This is not the second coming of the Volkswagen GTI, but the Sonic turbo injects some serious fun in a segment that usually puts performance on the back burner.” Among the few criticisms of the car, the magazine said it had a noticeable turbo lag, or delay in power delivery, at low revs compared to other models. Motor Trend magazine said: “Buyers hoping for a high-strung, highly caffeinated Sonic will likely wish for more performance. But compare the Sonic RS to other segment players, and the sum of its parts becomes hard to match.” Even the stern Consumer Reports rated it “very good”. This reporter is on Twitter: @JoshuaDowling  
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Holden Barina RS set for Australia
By Karla Pincott · 18 Sep 2013
Holden has confirmed the Barina RS will be launched before the end of the year – and that the first shipment has already hit our shores for final evaluation at the Lang Lang proving grounds and out on our roads. There are no details yet on price or specification. And while the overseas model is powered by a 103kW/200Nm 1.4-litre turbo four-cylinder, there are also rumours the newcomer might be getting the new 132kW/230Nm 1.6-litre turbocharged four that now tops the Cruze range. Dressing it up will be a sporty body kit with a large rear spoiler, front and rear fascias and side skirts, 17-in alloy wheels and a new RS-only hero colour: Orange Rock.   The interior gets RS-badged sports seats and a flat-bottomed steering wheel. Holden has put the Barina RS through extensive validation, and undertaken local engineering development on an electric power steering system unique to the Australian showroom. The current Barina range tops out at $20,990, so we can expect the price to be a few thousand above that, but still strategically positioned against the competition in an increasingly competitive segment. Its main rival will be the $24,990 Ford Fiesta ST, but with strong bids from the European contenders in the form of the $27,790 Volkswagen Polo GTI and $29,990 Peugeot 208 GTI. This reporter is on Twitter: @KarlaPincott  
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Apple's Siri debuts on Holden Barina
By Joshua Dowling · 03 Apr 2013
Holden has upstaged luxury brands to be the first car maker in Australia to introduce Apple’s Siri voice control system.Not only is the Holden the first, it is also likely to be the most affordable car with the technology for some time.The system will debut in the updated version of the Holden Barina due in showrooms this month. The only catch: it is only available on the top-line Barina CDX which starts at $20,490, about $4500 more than the most basic model.In the past 12 months most car makers have expressed an intention to introduce Apple’s patented Siri voice control system to its cars.German car maker Mercedes-Benz was the first with Siri overseas but the technology isn’t due on models sold in Australia until later this year. The new Holden Commodore due in June is also expected to be Siri-ready.Technology experts point out that Apple’s Siri system works via the iPhones in any car when connected via Bluetooth. But the advantage of the integrated Holden system is that drivers can press a button on the steering wheel – rather than the phone – to activate Siri functions.“We’re very excited to be first car maker to offer Siri in Australia and to make it available on one of our most affordable models,” said Holden spokeswoman Andrea Matthews. “We hope this will enable more drivers to be less distracted behind the wheel.”This reporter is on Twitter: @JoshuaDowling 
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Holden Barina sedan arrives
By Yvette Destefano · 14 Feb 2012
The Holden’s new generation Barina sedan - an extended version of the hatch - has just landed in showrooms with a starting price of $16,490. However the sedan has more cargo space than its sibling storing 502 litres compared to the 290 litres the hatch offers with the seats up. The Barina sedan comes equipped with standard features including Bluetooth phone and audio streaming, USB input and iPod connectivity, steering wheel controls, cruise control and ‘follow me home’ headlights, as well as interior storage options. Like the hatch the 4-door sedan is powered by a 1.6 litre, 4-cylinder petrol engine equipped with standard 5-speed manual or 6-speed automatic and shares a five-star ANCAP safety rating. The hatch has sold 1,318 units since its release last November and Holden spokesman John Elsworth says the sedan will be “an excellent addition to the range”. “The addition of the sedan variant adds a new dimension of practicality and flexibility to the Barina range,” he says.
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Barina Spark only as manual
By Paul Pottinger · 19 Oct 2010
The so-called Barina Spark starts from $12,490 for the CD and $13,990 for the CDX. The base model goes in under the forthcoming $12,990 Micra and packs more standard kit than the Indian-made Alto. But the newest Korean-built Holden comes only with a five-speed manual to drive its meagre, if game 59kW/107Nm 1.2-litre 4-cylinder engine.Although its marketeers are adamant that the take-up of manuals remains strong in the micro-budget end of the light car segment, Holden is also entirely targeting women buyers (skinny and preferably blonde ones, judging by its product presentation) who are traditionally far more given to automatics.Suzuki spokesman Andrew Ellis said that in 12 months on the market, half the Alto's buyers wanted the four speed auto version. Nissan has not bothered with a manual Micra.At least the manual helps the Spark achieve competitive fuel economy of 5.6 litres per 100km, with Co2 emissions of 128g per kilometre, earning it the Federal Government's top green star rating.But the Barina Spark is not, strictly speaking, "the" new Barina. Known elsewhere in the General Motors world simply as the Spark, Holden happily admit tacking on a Barina badge to capitalise on its strong local recognition.The replacement for the current Barina - a car Holden Chairman and Managing Director Mike Devereux told Carsguide would be "bigger, sportier and aimed more at men" - arrives next year.Until then the aging current model remains on sale next to the Spark."This could be almost made for the daughters of those who are buying the VE Series II Commodore," Devereux says of the Spark, which is part of new model offensive that sees 10 new models in the next 20 months.Built for now in Korea (production will switch to South Africa), the Spark is strong in safety fixtures but yet to secure a five star crash safety rating. The lack of standard stability control in Europe sees it carry four sparklers.Here, ESC it is standard on both variants, along with ABS and six airbags, which will help its ANCAP cause.The CD has 14-inch alloys and front fog lamps. The CDX's wheels grow by an inch, IT has power windows for all four doors picks. Design quirks include hidden rear door handles and a motor cycle-like instrument cluster.Joining Barina Spark in the light-car segment late next year will be its "true" Barina sibling, based on the global Aveo small car. It is styled by Holden's Ondrej Koromhaz.In the next segment up, the global Cruze will be built here from early next year, the sedan joined by the Holden-designed Cruze hatchback late in the year.The upcoming new Captiva also shared its global debut with the Cruze hatchback concept and Barina/Aveo production car at the Paris Motor Show.Devereux told Carsguide he wanted a bigger SUV in the Holden range along the lines of Mazda's CX-9."You'll see us filling out our model range, but you won't see us vomiting cars onto the market."As to the possibility of Opel - which supplied the old and much-loved Barina and Astra - Devereux said the brand was currently going into Chile and "looking at a number of markets where a German-engineered car is desirable".
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Next Holden Barina in two models
By Paul Gover · 16 Sep 2010
In the same week that the VEII Commodore goes public, the red lion brand has released the first official pictures of the baby that will join its local lineup next year. It also follows the Holden Cruze hatch that will go into production in Adelaide in the second half of next year and comes just ahead of a major upgrade and visual tweak for the Captiva SUV. The new Barina was first teased as a concept car at the Detroit Show in January and now the production version, designed by Holden team member Ondrej Koromhaz, is public ahead of its full-scale unveiling at the Paris Motor Show at the end of the month. It goes on display wearing Chevrolet Aveo badges in its global role but Holden confirms it will be down under next year, supplied from Korea and part of a two-pronged sales attack which includes a Barina Spark. "We're not saying much yet. It's still a fair way down the track," says Holden's marketing director, Philip Brook. "Yes, it's coming to Australia. But there are a number of different scenarios and we're reviewing all that." Brook confirms the two-car attack at the bottom end of the car business that is likely to give Holden a $13,000-ish Spark price fighter to go against the Suzuki Swift and Hyundai Getz with a more upmarket new Barina. "Spark gives us a very good entry point. It will come later in the year and Barina will come next year," says Brook. But he denies Holden will bare-bones either car, or sacrifice safety, to compete on price. "Safety is a high priority. We'll look at maximising that." The Barina for the Paris Show is a five-door hatch, and there will also be a four-door sedan. GM claims its global small car is one of the sportiest designs in the baby class, retaining most of the basics from the Aveo RS displayed in Detroit. It even retains the motorcycle-inspired instrument pod of the show car. The car is slightly bigger than the current Barina, mostly inside, and global work on the car includes a European-focussed driving package with a chassis that's claimed as one of the tautest in the class. But it's not known yet which suspension set-up will come to Australia. But the Barina has ESP stability control, ABS brakes and electronic power steering as standard and the list of youth-focussed entertainment gear includes USB plug-in and Bluetooth. Mechanically, equipment available on the Barina - but not set yet for Australia - includes a stop-start engine system and a six-speed automatic gearbox.
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Spy Shot Holden Barina
By Paul Gover · 05 Aug 2010
It's not confirmed by Fishermans Bend, and it's not hitting until the middle of next year at the earliest, but it's definitely Holden's next small car. Actually, it's one of two Holden small cars as the company plans to have a Barina and a Spark to help combat the growing threat from cheap Chinese imports. This Barina, caught by Carparazzi, is actually a Chevrolet Aveo prototype. But, as Holden said at the Detroit Motor Show earlier this year, the Aveo is the Barina. Detroit was the scene for the unveiling of the Aveo RS concept car, a thinly disguised production car, and it's likely the bodywork under the test-car cladding caught by Carparazzi is very similar. The Aveo is testing in the USA which explains why a wild turkey feather is attached to the car's antenna in one of the pictures. The Barina is built on General Motors' latest global mechanical platform, called Gamma II, and there are expected to be both five-door hatch and four-door sedan body styles. A 1.4-litre engine will be the basic powerplant. The Aveo goes into production in the USA at GM's Orion Township factory at the beginning of 2011, which points to Holden production at Daewoo in Korea around the middle of the year for local deliveries in the second half of next year.
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Holden Barina unveiled
By Paul Gover · 11 Jan 2010
It's not wearing a Barina badge, and it's not really ready for showrooms, but this car is the low-key teaser to the start of the most important motoring event of the year.  The Barina is being revealed in Motown on Monday morning as the action begins at the 2010 North American International Motor Show in Detroit, USA.It's a show which will give the pointer to the overall health of the American motor industry, as well as the feeling for major brands from Audi to Volkswagen and everyone between.  Some significant changes are already obvious.Chrysler is not hosting any press conferences or major reveals, and it is sharing display space with the cars from its new owners at Fiat.  Including Maserati and Ferrari.General Motors has dumped its high-profile parties and press events, and is concentrating on business.  Ford is showing its first move towards a truly global product lineup, the 2010 Focus.  The pre-show GM hero is the new Barina, officially called the Aveo RS show car.It will become the next-generation Barina for Australia and was designed by an Aussie, although it will still be built in Korea to ensure the right price in showrooms.  The big change is a Euro-inspired design for the car, which will wear Aveo tags in the USA.GM is putting far more emphasis on small cars from 2010, with the Aveo, the compact Cruze already sold in Australia and the baby Spark - which will also come down under as the Barina Spark - making the running.The Aveo-Barina is longer, wider and more spacious than the current car and has a much more aggressive look. The motor show tweaking runs to special blue paintwork, big wheels and a drooping snout, but the basic five-door hatchback shape is the way the car will look when it hits the road.  It also has a 1.4-litre Ecotec turbo engine with 103 kiloWatts that will make it into the Cruze, with a six-speed manual gearbox.
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